Write Landing Page Copy That Converts

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

Continue Reading

Total Addressable Market

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

Continue Reading

Tips For Facebook Lead Magnets

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

Continue Reading

Three Tips for Facebook Video Advertising

Facebook and Video Advertising Using video for your Facebook ads is a strategy you should be using. Today video accounts for over half of the availability in Facebook’s …

Continue Reading

There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

Continue Reading

The Quickest Ways To Bring Traffic To A New Website

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

Continue Reading

The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

Continue Reading

The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

Continue Reading

The Importance Of Brand Loyalty

What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…

Continue Reading

The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

Continue Reading

Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

Continue Reading

Stuck On Copywriting And Creative Ideas? Use These Tips

These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…

Continue Reading

Storytelling Marketing: Boost Sales And Build Your Brand

Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …

Continue Reading

Social Listening: What Is It And Why Is It Important?

What Social Listening is and How to Leverage it If you don’t have a social listening strategy in place, you are missing out on valuable insights. What do your customers …

Continue Reading

Setting A Business Growth Goal

How And Why To Set A Business Growth Goal Do you think setting goals is boring? I’m sure we would all rather be boosting conversion rates and increasing traffic. Am I ri…

Continue Reading

Selling A Service: 5 Tips To Boost Sales

Selling the Invisible: 5 Tips for Selling a Service Most people would agree that it is easier to sell a tangible item than something that people cannot see. If you can’t…

Continue Reading

Planning An Effective Customer Value Journey

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

Continue Reading

Messenger Bot + Black Friday = More Sales!

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed and consumerism, I’m here to te…

Continue Reading

Landing Page 101: Conversion Elements

Critical Conversion Elements for Landing Pages You might be wondering why having an effective, high-converting landing page is important. You could potentially have some of th…

Continue Reading

January 2019: Instagrams Top Updates for Businesses

Top Instagram Updates from January you need to Know The new year brings businesses and marketers time to take a look at new strategies and ideas to achieve their goals. In …

Continue Reading

Instagram For Business: Getting Started

Getting Started With Instagram For Business By having a business Instagram, you are tapping into a social media goldmine of potential customers for your business. Instagram ha…

Continue Reading

Influencer Marketing Campaigns: The Basics

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

Continue Reading

Incorporating Text Messaging Into Ad Strategy

Incorporating Text Messaging Into Ad Strategy There is a 63% chance that you’re reading this on your phone. In the world we live in, we are glued to our phones. Whether you…

Continue Reading

Improve Your Ad Creative With These Simple Steps

Here are 4 ways to Improve your Ad Creative Ad Creative is debatably the single most important component of Facebook advertising. However, there are a lot of questions that co…

Continue Reading

IGTV: What You Need To Know

Want to use IGTV to deliver longer videos to your Instagram audience? If so you need to stick around and read this article! We have the details and a few tips for using IGTV w…

Continue Reading

How To Get Permission For User-Generated Content

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…

Continue Reading

How to Get Past Instagram Stories 24 Hour Limit

Quick Trick on how to get past the Instagram Stories 24 hour limit of uploading any Photos & Videos on Instagram Stories. With over 250 million active daily users, creatin…

Continue Reading

Free: Software and Tools to Get Your Facebook Ads Rolling

Many of us have been there: fresh on the scene eager to learn and execute but broke as a joke. We have compiled a couple of FREE tools that will help make your Facebook advert…

Continue Reading

Facebook’s Instant Experience: Part Two

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

Continue Reading

Facebook is Cracking Down on Landing Pages

We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re taking steps to further refine…

Continue Reading