Is Facebook Russian to Cover Their Tracks?

While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an increase in ads from...

You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our First...

5 New Ways Facebook Made Managing Your Group Even Easier

As a leader of a Facebook group, your duties include things such as: selecting privacy levels, attracting attention to the group, having clear and concise guidelines, and...
Facebook Pixel Basics

Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it....
Facebook Pixel Basics

Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to start...

New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these...
facebook pixel

Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important...

Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they...

Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together...
Video Chatbot for Facebook Tutorial

Building a Video Chatbot for Your Facebook Page

In this tutorial, I’ll teach you how to build a video chatbot for Facebook Messenger that will automatically convert users who message your business page into warm...
sustainable business

A 5 Step Guide to Building a REAL Sustainable Business

With the recent boom in Digital Marketing, it seems everyone under the sun is starting their own e-commerce store or ad agency.  But, often times we find...
conversion window

Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced...

Goodbye Power Editor – Hello New & Improved Ads Manager

In a recent announcement, Facebook let us all know that Power Editor is on its way out.  In an effort to make things easier on advertisers. Facebook...

Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced...
Advanced targeting hack for facebook ads

Advanced Targeting Hack For Facebook Advertisers Pt II

In case you missed my last article 'Advanced Targeting Hack For Facebook Advertisers,' you can read it here.To give a brief recap, we were looking at using...

Facebook’s Data Collection Practices Revealed (It’s a bit scary!)

We all know Facebook collects data. But, did you know to what extent? We’ve all been there. You're scrolling your News Feed only to come across an...
Facebook Ads All Wrong

Your Business Is Doing Facebook Ads ALL Wrong

Because you're doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that's good enough for me. I want to...
Facebook Chatbot for Lead Gen

Facebook Chatbot: A Low-Budget Lead Gen Tool

A Facebook chatbot is a new, killer strategy for generating high-quality leads! This tutorial will teach you how to take advantage of your existing post engagement by setting...
PPE Objective

PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power...
Integrating Messenger Bot with CRM

Integrating a Messenger Bot with Your CRM

Today I’ll be teaching you how to use a Messenger bot to automatically gather and push customer data to your existing CRM. It’s a fun, efficient solution to...

Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in...

How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has...
Facebook Messenger Ads Tutorial

Connecting a Messenger Chatbot to Your Ads

In previous articles I’ve shown how you can use a Messenger chatbot to… Generate leads using a lead magnet Send cart abandonment reminders Integrate user data with...
Retargeting Audiences

The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already...

5 Amazing NEW Facebook Group Features you Need to Know About!

We’re all in them. We all use them. And now, with the latest release from Facebook they’re becoming an even more powerful tool for businesses!  Facebook recently...
Social Proof

Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It's human nature, people just trust a company or...
The absolute basics of Facebook custom conversions

What’s The Big Deal About Facebook Custom Conversions?

Hey, have you heard of Facebook Custom Conversions? No? That's cool but you have like 20 different kinds of products on your e-commerce storefront and you want...
Targeting Hacks For Facebook Beginners

Advanced Targeting Hack For Facebook Advertisers

This advanced targeting hack for Facebook advertisers combines slightly more advanced targeting concepts, with one of the fundamental elements of ad campaigns. Here's what you'll need for this...
Custom Lookalike Audiences

How to Make Lookalike Audiences and Custom Audiences

Using Custom and Lookalike Audiences is a great way to narrow down your targeting and get the most out of your dollar. You’re probably wondering what a...
messenger bots

Messenger Bots: Free Retargeting Unleashed!

In this article, I’ll show you how to use Messenger bots to set up free retargeting on Facebook. You’re already a pro at Facebook Ads, but let’s face...

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