Optimize Facebook Ads

Tips to Optimize Facebook Ads

Everyone wants to know what can be done in order to optimize Facebook ads.  If you have had success with Facebook advertising, you are aware of the...

Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the recent tough times Facebook has...

Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on...
New Ad Placement: Marketplace

Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is...

Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first....
Url Dynamic Parameters

Facebook URL Dynamic Parameters

URL Dynamic Parameters Facebook has made some upgrades in the way that you can dynamically insert campaign and ad information into URLs. URL Dynamic Parameters are under the...

Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals...

The Benefits of Using Facebook to Grow a YouTube Channel

While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benefits to...

Facebook is Putting an End to Engagement Bait – What you Need to Know!

Facebook is all about engaging users, as long as it is authentic of course. Well, as of this week the company announced that the tactic is known...

In-Stream Video Ads Make Their Debut!

The new in-stream video ads will now allow advertisers to show 5-15 second ads to users who are watching a Facebook video. The in-stream ads will be...

Facebook vs. Snapchat – The Battle of the “Stories” Features Heats Up…

Facebook has always been ahead of the game with encouraging interaction between companies, events, and people with similar interests. And now, they’ve made another huge step forward. ...

Excuse Me, Your Ads Are Showing…

Thanks to good old politics, Facebook is now rolling out a new feature that will allow your competitors to view your ads! While the new "View Ads" feature...
Countdown Plugin Featured Image

Messenger Bot + Black Friday = More Sales!

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed...

12-Point Checklist for Success: Black Friday & Cyber Monday

Are you prepared for arguably the biggest ad spends you will see all year? With Black Friday & Cyber Monday right around the corner, we decided to...

Is Facebook Russian to Cover Their Tracks?

While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an increase in ads from...

You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our First...

5 New Ways Facebook Made Managing Your Group Even Easier

As a leader of a Facebook group, your duties include things such as: selecting privacy levels, attracting attention to the group, having clear and concise guidelines, and...
Facebook Pixel Basics

Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it....
Facebook Pixel Basics

Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to start...

New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these...
facebook pixel

Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important...

Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they...

Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together...
Video Chatbot for Facebook Tutorial

Building a Video Chatbot for Your Facebook Page

In this tutorial, I’ll teach you how to build a video chatbot for Facebook Messenger that will automatically convert users who message your business page into warm...
sustainable business

A 5 Step Guide to Building a REAL Sustainable Business

With the recent boom in Digital Marketing, it seems everyone under the sun is starting their own e-commerce store or ad agency.  But, often times we find...
conversion window

Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced...

Goodbye Power Editor – Hello New & Improved Ads Manager

In a recent announcement, Facebook let us all know that Power Editor is on its way out.  In an effort to make things easier on advertisers. Facebook...

Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced...
Advanced targeting hack for facebook ads

Advanced Targeting Hack For Facebook Advertisers Pt II

In case you missed my last article 'Advanced Targeting Hack For Facebook Advertisers,' you can read it here.To give a brief recap, we were looking at using...

Facebook’s Data Collection Practices Revealed (It’s a bit scary!)

We all know Facebook collects data. But, did you know to what extent? We’ve all been there. You're scrolling your News Feed only to come across an...

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