Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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What’s The Big Deal About Facebook Custom Conversions?

Hey, have you heard of Facebook Custom Conversions? No? That’s cool but you have like 20 different kinds of products on your e-commerce storefront and you want to levera…

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Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already shown an interest in your product/se…

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The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

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Testing: New Facebook Features

There are a couple features that are being tested by Facebook and we have the sneak peek for you! There is no exact date on if and when these new features will be released. A …

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Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

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Strategies To Crush Your Chatbot Advertising

In the past, we have shown you how to build a chatbot for your advertising campaigns. We now want to share with you some strategies that will help your chatbot campaigns crush…

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Split Test Feature

In order to be successful with your advertising, you have to be willing to test and compare different tactics.  Facebook recently added a split test feature that makes it eas…

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Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together a Face…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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New Facebook Group Feature: Mentorship

Facebook is allowing its 200 million users the ability to access mentors. Recently the social network announced its official launch of Mentorship. This service connects indivi…

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New Facebook Feature: Easily Manage Multiple Locations

You will now be able to manage multiple store pages easier than ever. Restaurants or car dealership owners with multiple locations will love this update. In the past Facebook…

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New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these updates ar…

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Mistakes To Avoid With Facebook Ads

Facebook reaches nearly every corner of society in some aspect. Because of the massive reach opportunity, there are a lot of businesses advertising on the platform but not eve…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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Key Performance Indicator’s: Metrics to Know Part #2

Ad Frequency Online advertisers often focus on click-through rate (CTR) and cost per action (CPA), when monitoring ad performance. What about ad frequency? Getting your freque…

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Jumpstart Your Holiday Advertising

Holiday Strategies The time is here to jumpstart your advertising! The holidays have major effects on Facebook advertising, and as marketers being prepared and implementing st…

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Instagram Lead Generation Strategies

Lead Generation on Instagram Instagram is a great platform for your business to inform and interact with your followers. In this article, I will go over a couple simple strate…

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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Instagram For Business: Getting Started

Getting Started With Instagram For Business By having a business Instagram, you are tapping into a social media goldmine of potential customers for your business. Instagram ha…

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Instagram Cracks Down On Fake Accounts

Instagram Changes Policy On Fake Accounts We use Instagram to have real, genuine interaction. From sharing photos of the family, to running ads for your business. You want rea…

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Immerse Users With Instagram Story Ads

Instagram Story Ads Instagram stories are becoming a popular way of advertising. These stories provide you with a unique, exciting, and new way to interact with your customers…

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How to Make Lookalike Audiences and Custom Audiences

Using Custom and Lookalike Audiences is a great way to narrow down your targeting and get the most out of your dollar. You’re probably wondering what a Custom Audience is. A…

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Getting Started With Facebook Ads

Facebook marketing has become increasingly popular. 90% of social media users are on Facebook, which is significantly higher than other platforms. The platform has a massive a…

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Free: Software and Tools to Get Your Facebook Ads Rolling

Many of us have been there: fresh on the scene eager to learn and execute but broke as a joke. We have compiled a couple of FREE tools that will help make your Facebook advert…

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