Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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Workplace by Facebook Part 1

Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…

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What’s The Big Deal About Facebook Custom Conversions?

Hey, have you heard of Facebook Custom Conversions? No? That’s cool but you have like 20 different kinds of products on your e-commerce storefront and you want to levera…

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Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It’s human nature, people just trust a company or individual more when…

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Tips to Optimize Facebook Ads

Everyone wants to know what can be done in order to optimize Facebook ads.  If you have had success with Facebook advertising, you are aware of the process it takes to get yo…

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Tips For Facebook Lead Magnets

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already shown an interest in your product/se…

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The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

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Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

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PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

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Messenger Bots: Free Retargeting Unleashed!

In this article, I’ll show you how to use Messenger bots to set up free retargeting on Facebook. You’re already a pro at Facebook Ads, but let’s face it… It’s time-c…

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Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If used careles…

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Key Performance Indicator’s: Metrics To Know Part #3

Drumroll So far in our KPI series we have touched on CTR (click through rate) and frequency. These metrics lead us into the final drumroll of our KPI series. In this article, …

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How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has said repeatedly that one of …

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Flip Your Sales Funnel

Most of us are familiar with the three-layer sales funnel.  The three layers (audience, engagement, and conversion) allows you to cast a wide net into Facebook’s algori…

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Facebook’s Instant Experience: Part Two

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

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Facebook’s Instant Experience: A Mobile Masterpiece

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

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Facebook’s Advanced Location Targeting

Successful advertising requires getting in front of a quality audience. Location targeting within Facebook allows you to target specific countries, states, cities, and even a…

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Facebook Testing New Feature for Physical Locations with – Store Visits

Facebook is looking to dip in to retailer’s ad budgets this holiday season with their newest custom audience feature, store visits. With this addition Brick & Mortar bus…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Facebook is Cracking Down on Landing Pages

We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re taking steps to further refine…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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Facebook Chatbot: A Low-Budget Lead Gen Tool

A Facebook chatbot is a new, killer strategy for generating high-quality leads! This tutorial will teach you how to take advantage of your existing post engagement by setting …

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Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced marketers …

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Connecting a Messenger Chatbot to Your Ads

In previous articles I’ve shown how you can use a Messenger chatbot to… Generate leads using a lead magnet Send cart abandonment reminders Integrate user data with your CR…

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Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

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Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we’re sharing the knowledge in hopes that you never lose your …

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Best Facebook Ads Manual Bidding Strategies Explained – Knowledge Bomb #3

Bidding on Facebook is a topic that’s constantly debated. Ad buyers who have perfected manual bidding swear by its abilities. In contrast, those who use the newest automatic…

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Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it. If you did we highly recommend you take th…

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