You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …

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Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …

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Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…

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Tips to Optimize Facebook Ads

Everyone wants to know what can be done in order to optimize Facebook ads.  If you have had success with Facebook advertising, you are aware of the process it takes to get yo…

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

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Split Test Feature

In order to be successful with your advertising, you have to be willing to test and compare different tactics.  Facebook recently added a split test feature that makes it eas…

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New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

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New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these updates ar…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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Is Facebook Russian to Cover Their Tracks?

While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an increase in ads from a company called “The In…

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In-Stream Video Ads Make Their Debut!

The new in-stream video ads will now allow advertisers to show 5-15 second ads to users who are watching a Facebook video. The in-stream ads will be available for the video vi…

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IGTV: What You Need To Know

Want to use IGTV to deliver longer videos to your Instagram audience? If so you need to stick around and read this article! We have the details and a few tips for using IGTV w…

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Goodbye Power Editor – Hello New & Improved Ads Manager

In a recent announcement, Facebook let us all know that Power Editor is on its way out.  In an effort to make things easier on advertisers. Facebook decided that merging Powe…

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Facebook’s Data Collection Practices Revealed (It’s a bit scary!)

We all know Facebook collects data. But, did you know to what extent? We’ve all been there. You’re scrolling your News Feed only to come across an ad that just seems a…

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Facebook vs. Snapchat – The Battle of the “Stories” Features Heats Up…

Facebook has always been ahead of the game with encouraging interaction between companies, events, and people with similar interests. And now, they’ve made another huge step…

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Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years Facebook has seriously…

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Unveils New Video Service “Watch”

This week, Facebook announced they would begin rolling out a new video service called “Watch”. Facebook Watch is a new service that will feature professionally produced sh…

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Facebook Testing New Feature for Physical Locations with – Store Visits

Facebook is looking to dip in to retailer’s ad budgets this holiday season with their newest custom audience feature, store visits. With this addition Brick & Mortar bus…

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Facebook Messenger Ads are Now Available Worldwide

More great news out of Facebook this week! After finalizing successful testing in Australia and Thailand, Facebook will now be opening up their Messenger Ads to more beta test…

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Facebook is Ramping up Their Efforts to Combat Cloaking

After the recent elections, Fake News and Spam Posts have been a hot topic, and Facebook took some major heat from news media & politicians alike claiming that the prevale…

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Facebook is Putting an End to Engagement Bait – What you Need to Know!

Facebook is all about engaging users, as long as it is authentic of course. Well, as of this week the company announced that the tactic is known as; “engagement baiting” w…

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Facebook is Making Improvements to Your News Feed

Facebook recently announced that in the coming months they will be making some changes to users’ News Feed. The changes are an attempt in to make it easier to read &…

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Facebook is Cracking Down on Landing Pages

We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re taking steps to further refine…

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Facebook Introduces Augmented Reality Ads In The News Feed

Facebook is giving advertisers a way to get creative with video ad innovations. They announced that they will be testing (AR) augmented reality ads in News Feed. The AR ads ap…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Flight Ads: A Runway For More Profit

Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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