Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Unveils New Video Service “Watch”

This week, Facebook announced they would begin rolling out a new video service called “Watch”. Facebook Watch is a new service that will feature professionally produced sh…

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Facebook Testing New Feature for Physical Locations with – Store Visits

Facebook is looking to dip in to retailer’s ad budgets this holiday season with their newest custom audience feature, store visits. With this addition Brick & Mortar bus…

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Facebook Reinstates Professional Targeting Options

Facebook Reinstates Professional Targeting Facebook’s recent announcements regarding targeting have been mostly about the removal of features. But today we have some go…

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Facebook Privacy Updates

Facebook Privacy Updates Facebook implemented privacy updates to become more transparent with their users. Since the Cambridge Analytica scandal Facebook has been under scruti…

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Facebook Messenger Ads are Now Available Worldwide

More great news out of Facebook this week! After finalizing successful testing in Australia and Thailand, Facebook will now be opening up their Messenger Ads to more beta test…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Facebook Is Testing Ads In Search Results

Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …

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Facebook is Ramping up Their Efforts to Combat Cloaking

After the recent elections, Fake News and Spam Posts have been a hot topic, and Facebook took some major heat from news media & politicians alike claiming that the prevale…

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Facebook is Putting an End to Engagement Bait – What you Need to Know!

Facebook is all about engaging users, as long as it is authentic of course. Well, as of this week the company announced that the tactic is known as; “engagement baiting” w…

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Facebook is Making Improvements to Your News Feed

Facebook recently announced that in the coming months they will be making some changes to users’ News Feed. The changes are an attempt in to make it easier to read &…

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Facebook is Cracking Down on Landing Pages

We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re taking steps to further refine…

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Facebook Introduces Augmented Reality Ads In The News Feed

Facebook is giving advertisers a way to get creative with video ad innovations. They announced that they will be testing (AR) augmented reality ads in News Feed. The AR ads ap…

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Facebook In-stream Video Ads

An opportunity to target new audiences has arrived on Facebook. In-stream video advertising allows you to deliver 5 – 15 second mid-roll video ads. Your ads are delivere…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Flight Ads: A Runway For More Profit

Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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Facebook Cracking Down on Fake Video Play Buttons & More

As part of Facebook’s continued effort to further crack down on click bait and spammy posting tactics. Facebook has announced two updates that will limit the spread of s…

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Facebook CEO Zuckerberg 2019 Commitments

Facebooks CEO Commitment to The User Mark Zuckerberg, recently stated that in 2018 it was his personal challenge to focus on addressing important issues facing our community…

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Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the re…

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Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy

The battle between big data is really starting to heat up. With every new release, from either Google or Facebook, the bar is being raised and a new standard is set. Google he…

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Facebook Advanced Pixel Matching

As Facebook advertisers, we realize the importance of keeping up with platform updates to maximize profitability. Facebook recently announced an advanced pixel matching featur…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Facebook Ads Manager App: New Creative Tools

Creative Tools Within Ads Manager App Facebook has released new tools to help brands create and edit images directly on their mobile devices. The creative tools section within…

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Facebook Ad Placements: What to Know

What to Know About Facebook Ad Placements Ad placements designate where your ad actually shows up and on what platform. Placements help you reach more of the people you care a…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Excuse Me, Your Ads Are Showing…

Thanks to good old politics, Facebook is now rolling out a new feature that will allow your competitors to view your ads! While the new “View Ads” feature has cur…

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Drop-Shippers Beware, China is About to Take a BIG Hit!

With the recent news of strict environmental regulations about to take effect in China, some drop shippers are starting to become a little nervous. China’s Environmental Pro…

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Create A More Secure Business Account

Detecting and preventing fraud is something Facebook has always considered a top priority. Facebook engineers recently discovered that some hackers had exploited a weakness in…

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Content Review On Facebook: The Facts

Facts From Facebook on Content Review The New York Times Recently published an article about Facebook and the way the company moderates its content. Accusing Facebook of being…

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