IGTV: What You Need To Know

Want to use IGTV to deliver longer videos to your Instagram audience? If so you need to stick around and read this article! We have the details and a few tips for using IGTV w…

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Goodbye Power Editor – Hello New & Improved Ads Manager

In a recent announcement, Facebook let us all know that Power Editor is on its way out.  In an effort to make things easier on advertisers. Facebook decided that merging Powe…

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Golden Resources

Being a successful media buyer or advertiser requires you to learn constantly and adapt! There are so many resources out there for media buyers today. Some resources are worth…

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Germany Orders Facebook To Change

Germany Is Demanding Facebook Changes The Way It Collects Data Like any service, Facebook has policies to protect both the user and themselves in any situation. Facebook has b…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Facebook’s Organic Reach Reporting

Organic Reach Reporting Have you noticed a drop in your organic reach numbers? Stay calm, the drop in these numbers is not something to worry about. Instead, it is to be expec…

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Facebook’s Data Collection Practices Revealed (It’s a bit scary!)

We all know Facebook collects data. But, did you know to what extent? We’ve all been there. You’re scrolling your News Feed only to come across an ad that just seems a…

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Facebook vs. Snapchat – The Battle of the “Stories” Features Heats Up…

Facebook has always been ahead of the game with encouraging interaction between companies, events, and people with similar interests. And now, they’ve made another huge step…

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Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years Facebook has seriously…

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Update: Streamlining Messaging And Groups

Facebook Is Making Changes To Messaging and Groups For Businesses Facebook is introducing two new ways for people and business to connect on their platform. Through messaging …

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Unveils New Video Service “Watch”

This week, Facebook announced they would begin rolling out a new video service called “Watch”. Facebook Watch is a new service that will feature professionally produced sh…

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Facebook Testing New Feature for Physical Locations with – Store Visits

Facebook is looking to dip in to retailer’s ad budgets this holiday season with their newest custom audience feature, store visits. With this addition Brick & Mortar bus…

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Facebook Statistics: Use the Data

Facebook Stats to Consider For 2019 There is no arguing that Facebook marketing is effective. But understanding why, and how it best fits with your business plan will elevate …

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Facebook Reinstates Professional Targeting Options

Facebook Reinstates Professional Targeting Facebook’s recent announcements regarding targeting have been mostly about the removal of features. But today we have some go…

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Facebook Privacy Updates

Facebook Privacy Updates Facebook implemented privacy updates to become more transparent with their users. Since the Cambridge Analytica scandal Facebook has been under scruti…

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Facebook Premiere: What to Know

What Marketers Should Know about Facebook Premiere Facebook Premiere is a feature that allows users to upload pre-recorded videos to broadcast live on your Facebook Page. In t…

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Facebook Messenger Ads are Now Available Worldwide

More great news out of Facebook this week! After finalizing successful testing in Australia and Thailand, Facebook will now be opening up their Messenger Ads to more beta test…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Facebook Is Testing Ads In Search Results

Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …

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Facebook is Ramping up Their Efforts to Combat Cloaking

After the recent elections, Fake News and Spam Posts have been a hot topic, and Facebook took some major heat from news media & politicians alike claiming that the prevale…

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Facebook is Putting an End to Engagement Bait – What you Need to Know!

Facebook is all about engaging users, as long as it is authentic of course. Well, as of this week the company announced that the tactic is known as; “engagement baiting” w…

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Facebook is Making Improvements to Your News Feed

Facebook recently announced that in the coming months they will be making some changes to users’ News Feed. The changes are an attempt in to make it easier to read &…

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Facebook is Cracking Down on Landing Pages

We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re taking steps to further refine…

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Facebook Introduces Household Income By ZIP Code

Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…

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Facebook Introduces Augmented Reality Ads In The News Feed

Facebook is giving advertisers a way to get creative with video ad innovations. They announced that they will be testing (AR) augmented reality ads in News Feed. The AR ads ap…

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Facebook In-stream Video Ads

An opportunity to target new audiences has arrived on Facebook. In-stream video advertising allows you to deliver 5 – 15 second mid-roll video ads. Your ads are delivere…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Flight Ads: A Runway For More Profit

Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…

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