Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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Facebook Cracking Down on Fake Video Play Buttons & More

As part of Facebook’s continued effort to further crack down on click bait and spammy posting tactics. Facebook has announced two updates that will limit the spread of s…

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Facebook CEO Zuckerberg 2019 Commitments

Facebooks CEO Commitment to The User Mark Zuckerberg, recently stated that in 2018 it was his personal challenge to focus on addressing important issues facing our community…

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Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the re…

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Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy

The battle between big data is really starting to heat up. With every new release, from either Google or Facebook, the bar is being raised and a new standard is set. Google he…

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Facebook Advanced Pixel Matching

As Facebook advertisers, we realize the importance of keeping up with platform updates to maximize profitability. Facebook recently announced an advanced pixel matching featur…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Facebook Ads Manager App: New Creative Tools

Creative Tools Within Ads Manager App Facebook has released new tools to help brands create and edit images directly on their mobile devices. The creative tools section within…

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Facebook Ad Placements: What to Know

What to Know About Facebook Ad Placements Ad placements designate where your ad actually shows up and on what platform. Placements help you reach more of the people you care a…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Excuse Me, Your Ads Are Showing…

Thanks to good old politics, Facebook is now rolling out a new feature that will allow your competitors to view your ads! While the new “View Ads” feature has cur…

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Drop-Shippers Beware, China is About to Take a BIG Hit!

With the recent news of strict environmental regulations about to take effect in China, some drop shippers are starting to become a little nervous. China’s Environmental Pro…

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Create A More Secure Business Account

Detecting and preventing fraud is something Facebook has always considered a top priority. Facebook engineers recently discovered that some hackers had exploited a weakness in…

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Content Review On Facebook: The Facts

Facts From Facebook on Content Review The New York Times Recently published an article about Facebook and the way the company moderates its content. Accusing Facebook of being…

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Certify Compliance to Facebook’s Non-discrimination Policy

Advertisers Must Certify Compliance With Facebook’s Non-Discrimination Policy Anytime you run Facebook Ads you are agreeing to their non-discrimination policy. Periodica…

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CBO Update: Prepare, Don’t Panic

Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…

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Best Practices For Instagram IGTV

In a previous article, we introduced you to IGTV! We will now take this a step further and go over best practices for Instagram’s latest addition. This article will give you…

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Accidental Audience Network Clicks Are Now a Thing of the Past

Facebook Advertisers rejoice! Facebook will now start cracking down on accidental clicks on the Audience Network. We’ve all been there, going through our reports, comparing …

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5 New Ways Facebook Made Managing Your Group Even Easier

As a leader of a Facebook group, your duties include things such as: selecting privacy levels, attracting attention to the group, having clear and concise guidelines, and sele…

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5 Amazing NEW Facebook Group Features you Need to Know About!

We’re all in them. We all use them. And now, with the latest release from Facebook they’re becoming an even more powerful tool for businesses!  Facebook recently announce…

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