The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

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The 388 Method

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Testing: New Facebook Features

There are a couple features that are being tested by Facebook and we have the sneak peek for you! There is no exact date on if and when these new features will be released. A …

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Targeting Tips For Automotive Ads

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

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Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

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Strategies To Crush Your Chatbot Advertising

In the past, we have shown you how to build a chatbot for your advertising campaigns. We now want to share with you some strategies that will help your chatbot campaigns crush…

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Split Test Feature

In order to be successful with your advertising, you have to be willing to test and compare different tactics.  Facebook recently added a split test feature that makes it eas…

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So Long, Relevance Score

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

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Sawed-Off Shotgun Method

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Reasons To Use Facebook Ads: Part Two

More Reasons You Need To Use Facebook Ads This is part two of the reasons you should be using Facebook to grow your business. To read part one, click here. To learn even more …

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Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

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Political Ads: What to Know

Facebook has gone through some recent heat.  Between the Zuckerberg trial and the GDPR update, it’s been a crazy year for Facebook.  Facebook has begun to put strict adve…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together a Face…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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Optimize Your Mobile Landing Page To Boost Sales

Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…

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One Year Since Facebook’s Algorithm Change

What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

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New Facebook Group Feature: Mentorship

Facebook is allowing its 200 million users the ability to access mentors. Recently the social network announced its official launch of Mentorship. This service connects indivi…

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New Facebook Feature: Easily Manage Multiple Locations

You will now be able to manage multiple store pages easier than ever. Restaurants or car dealership owners with multiple locations will love this update. In the past Facebook…

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New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these updates ar…

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Mistakes To Avoid With Facebook Ads

Facebook reaches nearly every corner of society in some aspect. Because of the massive reach opportunity, there are a lot of businesses advertising on the platform but not eve…

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Messenger TOS Update

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

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Messenger Bots: Free Retargeting Unleashed!

In this article, I’ll show you how to use Messenger bots to set up free retargeting on Facebook. You’re already a pro at Facebook Ads, but let’s face it… It’s time-c…

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Messenger Bot + Black Friday = More Sales!

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed and consumerism, I’m here to te…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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Make Chatting With Your Business More Personal

Level Up Your Messenger Game With Your Customers Today, social media is more than just a place to connect with your friends and families. It is also an effective place for bus…

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