In the past, we have shown you how to build a chatbot for your advertising campaigns. We now want to share with you some strategies that will help your chatbot campaigns crush…

In order to be successful with your advertising, you have to be willing to test and compare different tactics.  Facebook recently added a split test feature that makes it eas…

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So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

Facebook has gone through some recent heat.  Between the Zuckerberg trial and the GDPR update, it’s been a crazy year for Facebook.  Facebook has begun to put strict adve…

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together a Face…

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

Facebook is allowing its 200 million users the ability to access mentors. Recently the social network announced its official launch of Mentorship. This service connects indivi…

You will now be able to manage multiple store pages easier than ever. Restaurants or car dealership owners with multiple locations will love this update. In the past Facebook…

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these updates ar…

Facebook reaches nearly every corner of society in some aspect. Because of the massive reach opportunity, there are a lot of businesses advertising on the platform but not eve…

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

In this article, I’ll show you how to use Messenger bots to set up free retargeting on Facebook. You’re already a pro at Facebook Ads, but let’s face it… It’s time-c…

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed and consumerism, I’m here to te…

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If used careles…

What You Need To Know About The Learning Phase And Editing  There is a period of time called the learning phase when you first launch a campaign. During this time,  all edit…

Creating Lead Ads That Produce  Many niches and businesses are needing a pipeline of leads delivered to them daily. Facebook’s lead generation feature is highly underes…

There are a lot of performance metrics when analyzing your Facebook ads. If you are just starting you may be overwhelmed by all of the metrics and their meanings. We put toget…

Drumroll So far in our KPI series we have touched on CTR (click through rate) and frequency. These metrics lead us into the final drumroll of our KPI series. In this article, …

Ad Frequency Online advertisers often focus on click-through rate (CTR) and cost per action (CPA), when monitoring ad performance. What about ad frequency? Getting your freque…

Holiday Strategies The time is here to jumpstart your advertising! The holidays have major effects on Facebook advertising, and as marketers being prepared and implementing st…

Top Instagram Updates from January you need to Know The new year brings businesses and marketers time to take a look at new strategies and ideas to achieve their goals. In …

While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an increase in ads from a company called “The In…

Today I’ll be teaching you how to use a Messenger bot to automatically gather and push customer data to your existing CRM. It’s a fun, efficient solution to qualifying and…