Three Tips for Facebook Video Advertising
Facebook and Video Advertising Using video for your Facebook ads is a strategy you should be using. Today video accounts for over half of the availability in Facebook’s …
The Next Evolution in Custom Audiences – Events
The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…
The Future Of Content Marketing
How To Prepare And Adapt To The Future Of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…
The Facebook FTC Agreement
Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC). This agreeme…
The Best Way to Build a Targeted Audience for Retargeting
In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already shown an interest in your product/se…
The Benefits of Using Facebook to Grow a YouTube Channel
While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benef…
The 6: A Proven Method To Capture Viewers Attention
Shorter Attention Spans Calls For New Ad Methods As users spend more time on mobile, advertisers need to learn how and why viewing habits are changing. Microsoft’s 2015 repo…
The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4
We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either. Writing great copy for Facebook Ads is a skill that …
The 388 Method
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Testing: New Facebook Features
There are a couple features that are being tested by Facebook and we have the sneak peek for you! There is no exact date on if and when these new features will be released. A …
Testing, Testing: Facebook Subscription Groups
Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…
Targeting Tips For Automotive Ads
Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…
Taking Your Facebook Video Campaigns to the Next Level
Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…
Strategies To Crush Your Chatbot Advertising
In the past, we have shown you how to build a chatbot for your advertising campaigns. We now want to share with you some strategies that will help your chatbot campaigns crush…
Split Test Feature
In order to be successful with your advertising, you have to be willing to test and compare different tactics. Facebook recently added a split test feature that makes it eas…
So Long, Relevance Score
Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…
Sawed-Off Shotgun Method
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Reasons To Use Facebook Ads: Part Two
More Reasons You Need To Use Facebook Ads This is part two of the reasons you should be using Facebook to grow your business. To read part one, click here. To learn even more …
Re-Targeting 101 – Always Go for the Low Hanging Fruit First!
So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…
Re-engaging Through Sponsored Messages
Reconnect with people through Facebook Sponsored Messages. In 2017, Facebook introduced sponsored messages as a way to supplement an advertiser’s Click-to-Messenger ads. The…
Quality Over Quantity: Facebook Leads
Tips for Getting Quality Leads on Facebook With most things in life, we can agree that quality is better than quantity. In most niches, lead generation is no exception to this…
Prohibited Phrases To Avoid In Your Facebook Ads
Prohibited Phrases Every Advertiser Should Know and Avoid Facebook is extremely cautious in their ad approval process. If your ad seems overly targeted or misleading in any wa…
PPE Objective vs Conversions Case Study – Knowledge Bomb #11
More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…
Political Ads: What to Know
Facebook has gone through some recent heat. Between the Zuckerberg trial and the GDPR update, it’s been a crazy year for Facebook. Facebook has begun to put strict adve…
Political Ads: A More Secure Facebook
Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…
Our 6 Step Guide to Running a Successful Facebook Contest
Are you considering running a Facebook Contest or Giveaway? Well, you’ve come to the right place. If you’re going to go through all the effort of putting together a Face…
Organic And Paid Reach On Facebook
Organic And Paid Reach There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…
Optimizing Your Creative For Mobile Video Ads
How to Optimize your Creative for Mobile Video Ads Facebook recently conducted a study on audience attention on mobile platforms. They found that people’s eyes fixated l…
Optimize Your Mobile Landing Page To Boost Sales
Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…
One Year Since Facebook’s Algorithm Change
What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…
