Facebook Ad Examples: Some Inspiration

Facebook Ad Examples When making ad campaigns, one of the most important things to consider is the ad copy and creative. It’s the first thing that your target audience w…

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Facebook Ad Copy That Converts

Strategies to Create Copy that Converts Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this art…

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Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I optimize my campaign?…

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Excuse Me, Your Ads Are Showing…

Thanks to good old politics, Facebook is now rolling out a new feature that will allow your competitors to view your ads! While the new “View Ads” feature has cur…

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Email Copy Tips and Tricks: Part One

Email Copy Tips And Tricks You probably read our blog post about the importance of using both Facebook ads along with email marketing. If you haven’t yet, check it out here.…

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Drop-Shippers Beware, China is About to Take a BIG Hit!

With the recent news of strict environmental regulations about to take effect in China, some drop shippers are starting to become a little nervous. China’s Environmental Pro…

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Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced marketers …

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Disruptive Marketing: What You Need To Know

Disruptor Brands And Disruptive Marketing A disruptor brand is a company that started online, is innovative, and rattles their industry. They transform the consumer experience…

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Dealing With Negative Comments In 3 Steps

Dealing With Negative Comments In an era of online trolls and fake accounts, you are bound to get some negative comments on your posts. It isn’t necessarily a matter of if y…

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Creating Relevant Content Part #2

Relevant Content Part #2 Previously, we touched on the basics of how to create content your audience will drool over. In part two, we take a deeper dive to help you understan…

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Creating Relevant Content Part #1

Relevant Content Relevance is a term thrown around in discussions about online content. Your goal should be to create content that is relevant to your audience. Relevant conte…

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Creating A Frictionless Shopping Experience

Make Shopping Smooth Sailing For Your Customers Creating a seamless shopping experience for your customers will ultimately result in more conversions. What is frictionless sho…

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Create A More Secure Business Account

Detecting and preventing fraud is something Facebook has always considered a top priority. Facebook engineers recently discovered that some hackers had exploited a weakness in…

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Convert More Customers Using Perceived Value

How To Convert More Customers Using Perceived Value Perceived value is the amount that a customer is willing to pay for a product or service. You may find yourself at the regi…

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Content Review On Facebook: The Facts

Facts From Facebook on Content Review The New York Times Recently published an article about Facebook and the way the company moderates its content. Accusing Facebook of being…

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Connecting a Messenger Chatbot to Your Ads

In previous articles I’ve shown how you can use a Messenger chatbot to… Generate leads using a lead magnet Send cart abandonment reminders Integrate user data with your CR…

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Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

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Changes Facebook Made In 2018

Changes Facebook Made To Ads In 2018 It is crucial to get up-to-date with the changes that Facebook made to ads in 2018. As we start the new year, this is the best way to be p…

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Certify Compliance to Facebook’s Non-discrimination Policy

Advertisers Must Certify Compliance With Facebook’s Non-Discrimination Policy Anytime you run Facebook Ads you are agreeing to their non-discrimination policy. Periodica…

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CBO Update: Prepare, Don’t Panic

Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…

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Business Manager Check Up

Facebook’s Business Manager is a powerful tool for us advertisers. Business Manager has streamlined numerous processes and has made it easier to connect employees and accoun…

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Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we’re sharing the knowledge in hopes that you never lose your …

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Building Your Facebook Audience

How To Get More Likes On Your Facebook Page You’re using Facebook to build your business. And there are necessary steps you need to make in order to do so. One of the fi…

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Building a Video Chatbot for Your Facebook Page

In this tutorial, I’ll teach you how to build a video chatbot for Facebook Messenger that will automatically convert users who message your business page into warm leads. Th…

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Best Practices For Instagram IGTV

In a previous article, we introduced you to IGTV! We will now take this a step further and go over best practices for Instagram’s latest addition. This article will give you…

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Best Practice: Facebook Cover Photos

Tips For Facebook Cover Photos When people visit your Facebook page, the first two things they see are your profile picture and your cover photo. That being said, you need to…

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Best Facebook Ads Manual Bidding Strategies Explained – Knowledge Bomb #3

Bidding on Facebook is a topic that’s constantly debated. Ad buyers who have perfected manual bidding swear by its abilities. In contrast, those who use the newest automatic…

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Back to the Basics: Facebook Algorithm

Basics: Facebook’s Algorithm It never hurts to touch on the basics. This article will give you detail on how Facebook’s algorithm prioritizes posts within the newsfeed…

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Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to sta…

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Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it. If you did we highly recommend you take th…

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