Certify Compliance to Facebook’s Non-discrimination Policy

Advertisers Must Certify Compliance With Facebook’s Non-Discrimination Policy Anytime you run Facebook Ads you are agreeing to their non-discrimination policy. Periodica…

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CBO Update: Prepare, Don’t Panic

Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…

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Business Manager Check Up

Facebook’s Business Manager is a powerful tool for us advertisers. Business Manager has streamlined numerous processes and has made it easier to connect employees and accoun…

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Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we’re sharing the knowledge in hopes that you never lose your …

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Building Your Facebook Audience

How To Get More Likes On Your Facebook Page You’re using Facebook to build your business. And there are necessary steps you need to make in order to do so. One of the fi…

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Building a Video Chatbot for Your Facebook Page

In this tutorial, I’ll teach you how to build a video chatbot for Facebook Messenger that will automatically convert users who message your business page into warm leads. Th…

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Best Practices For Instagram IGTV

In a previous article, we introduced you to IGTV! We will now take this a step further and go over best practices for Instagram’s latest addition. This article will give you…

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Best Practice: Facebook Cover Photos

Tips For Facebook Cover Photos When people visit your Facebook page, the first two things they see are your profile picture and your cover photo. That being said, you need to…

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Best Facebook Ads Manual Bidding Strategies Explained – Knowledge Bomb #3

Bidding on Facebook is a topic that’s constantly debated. Ad buyers who have perfected manual bidding swear by its abilities. In contrast, those who use the newest automatic…

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Back to the Basics: Facebook Algorithm

Basics: Facebook’s Algorithm It never hurts to touch on the basics. This article will give you detail on how Facebook’s algorithm prioritizes posts within the newsfeed…

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Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to sta…

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Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it. If you did we highly recommend you take th…

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Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important tools you have a…

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Back to the Basics – Facebook Business Manager

For all you seasoned Facebook Marketers, this one will be a little bit of a re-cap on Facebook Business Manager. But, for anyone that is new to the game, this will be a game c…

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Back To Basics: When To Post

When Is The Best Time To Post? Posting on social media is a way to stand out, amplify your image and spread brand awareness. The eye-grabbing content that you’ve created…

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Back to Basics: Lookalike Audiences

Lookalike Audiences 101 Lookalike audiences are often known as Facebook’s gold standard. I have been seeing a few questions within our groups and wanted to get an articl…

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Back to Basics: Facebook’s Attribution Window

Attribution Window Facebook’s reporting can be puzzling sometimes especially when you try to track where your conversions or sales are coming from. So for this post, we…

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AR and VR: What Marketers Need to Know

AR and VR What You Need to Know Online groups, messaging, and video calls are many of the best ways for individuals to connect with each other. However, the times may be chang…

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Agency Pricing Models: Commonly Used Formats

Pricing Models For Facebook Ad Management Are you running Facebook Ads for clients and aren’t quite sure how you should be charging them? Or maybe you’re thinking about ge…

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Advanced Targeting Hack For Facebook Advertisers Pt II

In case you missed my last article ‘Advanced Targeting Hack For Facebook Advertisers,’ you can read it here.To give a brief recap, we were looking at using your ex…

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Advanced Targeting Hack For Facebook Advertisers

This advanced targeting hack for Facebook advertisers combines slightly more advanced targeting concepts, with one of the fundamental elements of ad campaigns. Here’s wh…

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Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below). This will al…

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Accidental Audience Network Clicks Are Now a Thing of the Past

Facebook Advertisers rejoice! Facebook will now start cracking down on accidental clicks on the Audience Network. We’ve all been there, going through our reports, comparing …

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ABC’s of Facebook Advertising

There is a lot to know in order to master Facebook advertising. You need to focus on three areas before you hit the launch button. In this article, we will cover the ABC’…

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A 5 Step Guide to Building a REAL Sustainable Business

With the recent boom in Digital Marketing, it seems everyone under the sun is starting their own e-commerce store or ad agency.  But, often times we find that a large majorit…

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5 New Ways Facebook Made Managing Your Group Even Easier

As a leader of a Facebook group, your duties include things such as: selecting privacy levels, attracting attention to the group, having clear and concise guidelines, and sele…

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5 Amazing NEW Facebook Group Features you Need to Know About!

We’re all in them. We all use them. And now, with the latest release from Facebook they’re becoming an even more powerful tool for businesses!  Facebook recently announce…

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12-Point Checklist for Success: Black Friday & Cyber Monday

Are you prepared for arguably the biggest ad spends you will see all year? With Black Friday & Cyber Monday right around the corner, we decided to put together a thorough …

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