Facebook In-stream Video Ads

An opportunity to target new audiences has arrived on Facebook. In-stream video advertising allows you to deliver 5 – 15 second mid-roll video ads. Your ads are delivere…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Flight Ads: A Runway For More Profit

Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…

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Facebook Easing Up On Cryptocurrency Ads

Updates To Update Ad Policies For Financial Products And Services Facebook is doing some updating of its ad policies in a few areas. Some of the changes will involve blockch…

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Facebook Dynamic Creative 101

What Is “Dynamic Creative”?  Dynamic Creative is a new Facebook feature that I’m sure you have heard a lot about. In this article, we are going to break dow…

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Facebook Dynamic Ads: Create for Multiple Languages and Countries

Facebook Dynamic Ads in Multiple Languages and Countries Facebook is giving marketers the ability to create Dynamic Ads that can automatically be translated into multiple lang…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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Facebook Cracking Down on Low-Quality Ads

Facebook is cracking down on businesses that are producing low-quality ads. As a result, the network is increasing its efforts to limit ads that are produced without quality s…

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Facebook Cracking Down on Fake Video Play Buttons & More

As part of Facebook’s continued effort to further crack down on click bait and spammy posting tactics. Facebook has announced two updates that will limit the spread of s…

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Facebook Clicks: The Breakdown

A Complete Breakdown Of The Different Facebook Clicks There are multiple stats in your Facebook Ad Reports including a variety of click results. Our goal is to give you a clea…

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Facebook Chatbot: A Low-Budget Lead Gen Tool

A Facebook chatbot is a new, killer strategy for generating high-quality leads! This tutorial will teach you how to take advantage of your existing post engagement by setting …

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Facebook CEO Zuckerberg 2019 Commitments

Facebooks CEO Commitment to The User Mark Zuckerberg, recently stated that in 2018 it was his personal challenge to focus on addressing important issues facing our community…

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Facebook Brings Back Reach For Custom Audiences

Facebook Reach For Custom Audiences Is Back After Over A Year Over a year ago, Facebook stopped showing audience reach estimates after researchers found a vulnerability in the…

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Facebook Brand Safety Controls

Understanding Brand Safety Controls Facebook gives top priority to safety. They describe the way they detect and take down bad content on the Community Standards page. With ov…

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Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the re…

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Facebook Attribution Measurement: Customize Your Reporting

Customize Your Reporting It can be a challenge for businesses to come up with confident strategies to measure and optimize their ads. The digital landscape is as complex as ev…

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Facebook Announcements From The F8 Conference

Facebook announcements made known during F8 conference The F8 conference is an annual conference held by Facebook meant for developers and entrepreneurs who work with the comp…

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Facebook And Email Marketing, A Dynamic Duo

Combining Ads And Email Marketing Makes A Dynamic Duo When paired together, social media advertising and email marketing can be an unstoppable duo. But, there are right and wr…

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Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy

The battle between big data is really starting to heat up. With every new release, from either Google or Facebook, the bar is being raised and a new standard is set. Google he…

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Facebook Advanced Pixel Matching

As Facebook advertisers, we realize the importance of keeping up with platform updates to maximize profitability. Facebook recently announced an advanced pixel matching featur…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Facebook Ads Manager App: New Creative Tools

Creative Tools Within Ads Manager App Facebook has released new tools to help brands create and edit images directly on their mobile devices. The creative tools section within…

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Facebook Ads For Luxury Brands

Can Luxury Brand Startups Benefit from Facebook Ads? A lot of the strategies that work for non-luxury e-comm brands don’t work for luxury brands and products. Luxury bra…

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Facebook Ad Spying Tips

Ad Spying 101 Wondering what kind of ads your competitors are using and how you can check on them? There are a lot of ways you can see your competitions ads. Media buyers re…

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Facebook Ad Sizes: The Ultimate Guide

All You Need To Know About Facebook Ad Sizes A lot of time is spent browsing through the dynamic Facebook ad guidelines to find the perfect combination of images and words to …

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Facebook Ad Placements: What to Know

What to Know About Facebook Ad Placements Ad placements designate where your ad actually shows up and on what platform. Placements help you reach more of the people you care a…

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Facebook Ad Objectives Part Two: Engagement

Engage Your Users We’ve begun to highlight a few of Facebook’s ad objectives. If you have not read our first part on this series, click here to read our traffic ob…

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Facebook Ad Objectives Part Three: Video Views

Video Views Facebook Ad Objective A video is a powerful form of content. When created and implemented propertly, videos work really well for Facebook advertising. Over half o…

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Facebook Ad Objectives Part One: Traffic

Facebook Ad Objectives  As many of you know there are multiple options or “objectives” when choosing what type of ads to run. In this series, we will cover a few …

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Facebook Ad Mistakes To Avoid In 2019

Avoid These Facebook Marketing Mistakes In 2019 Now that you know our tips to make 2019 the best year yet, let’s touch base on some things that should be left in 2018. (If y…

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