Facebook Ad Mistakes To Avoid In 2019

Avoid These Facebook Marketing Mistakes In 2019 Now that you know our tips to make 2019 the best year yet, let’s touch base on some things that should be left in 2018. (If y…

Continue Reading

Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

Continue Reading

Facebook Ad Lingo 101

Facebook Ad Lingo 101 Lingo. Jargon. Slang. It shows you’re in the loop, with the times and it is actually really important so you know what people are talking about. When y…

Continue Reading

Facebook Ad Examples: Some Inspiration

Facebook Ad Examples When making ad campaigns, one of the most important things to consider is the ad copy and creative. It’s the first thing that your target audience w…

Continue Reading

Facebook Ad Copy That Converts

Strategies to Create Copy that Converts Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this art…

Continue Reading

Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I optimize my campaign?…

Continue Reading

Excuse Me, Your Ads Are Showing…

Thanks to good old politics, Facebook is now rolling out a new feature that will allow your competitors to view your ads! While the new “View Ads” feature has cur…

Continue Reading

Establishing Your Brand’s Voice

Social Media Branding: The Sound of your Brand’s Voice When running a business, it is important for people to know you exist. Whether you want your products to be sold, …

Continue Reading

Email Copy Tips and Tricks: Part One

Email Copy Tips And Tricks You probably read our blog post about the importance of using both Facebook ads along with email marketing. If you haven’t yet, check it out here.…

Continue Reading

Drop-Shippers Beware, China is About to Take a BIG Hit!

With the recent news of strict environmental regulations about to take effect in China, some drop shippers are starting to become a little nervous. China’s Environmental Pro…

Continue Reading

Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced marketers …

Continue Reading

Disruptive Marketing: What You Need To Know

Disruptor Brands And Disruptive Marketing A disruptor brand is a company that started online, is innovative, and rattles their industry. They transform the consumer experience…

Continue Reading

Designing An Effective Facebook Ad

Tips For Designing An Effective Facebook Ad Facebook is undeniably the dominating social media platform across the world. Most business types utilize Facebook for advertising …

Continue Reading

Dealing With Negative Comments In 3 Steps

Dealing With Negative Comments In an era of online trolls and fake accounts, you are bound to get some negative comments on your posts. It isn’t necessarily a matter of if y…

Continue Reading

Creative Approach To Land Clients

Use This Creative Approach To Impress Potential Clients Today we are presenting you with a unique approach to landing new clients. It will catch them off guard, grab their att…

Continue Reading

Creating Relevant Content Part #2

Relevant Content Part #2 Previously, we touched on the basics of how to create content your audience will drool over. In part two, we take a deeper dive to help you understan…

Continue Reading

Creating Relevant Content Part #1

Relevant Content Relevance is a term thrown around in discussions about online content. Your goal should be to create content that is relevant to your audience. Relevant conte…

Continue Reading

Creating A Frictionless Shopping Experience

Make Shopping Smooth Sailing For Your Customers Creating a seamless shopping experience for your customers will ultimately result in more conversions. What is frictionless sho…

Continue Reading

Create A More Secure Business Account

Detecting and preventing fraud is something Facebook has always considered a top priority. Facebook engineers recently discovered that some hackers had exploited a weakness in…

Continue Reading

Cost Cap: The Latest Strategy of Facebook’s Bidding System

Understanding the Facebook Bidding System Facebook’s Ad delivery system works on a bidding system. This method automatically determines which ads will be displayed in th…

Continue Reading

Convert More Customers Using Perceived Value

How To Convert More Customers Using Perceived Value Perceived value is the amount that a customer is willing to pay for a product or service. You may find yourself at the regi…

Continue Reading

Content Review On Facebook: The Facts

Facts From Facebook on Content Review The New York Times Recently published an article about Facebook and the way the company moderates its content. Accusing Facebook of being…

Continue Reading

Connecting a Messenger Chatbot to Your Ads

In previous articles I’ve shown how you can use a Messenger chatbot to… Generate leads using a lead magnet Send cart abandonment reminders Integrate user data with your CR…

Continue Reading

Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

Continue Reading

Changes Facebook Made In 2018

Changes Facebook Made To Ads In 2018 It is crucial to get up-to-date with the changes that Facebook made to ads in 2018. As we start the new year, this is the best way to be p…

Continue Reading

Certify Compliance to Facebook’s Non-discrimination Policy

Advertisers Must Certify Compliance With Facebook’s Non-Discrimination Policy Anytime you run Facebook Ads you are agreeing to their non-discrimination policy. Periodica…

Continue Reading

CBO Update: Prepare, Don’t Panic

Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…

Continue Reading

Business Manager Check Up

Facebook’s Business Manager is a powerful tool for us advertisers. Business Manager has streamlined numerous processes and has made it easier to connect employees and accoun…

Continue Reading

Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we’re sharing the knowledge in hopes that you never lose your …

Continue Reading

Building Your Facebook Audience

How To Get More Likes On Your Facebook Page You’re using Facebook to build your business. And there are necessary steps you need to make in order to do so. One of the fi…

Continue Reading