Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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Write Landing Page Copy That Converts

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

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Using Quizzes for Facebook Lead Ads

Generate Leads with a Quiz In this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make…

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Use Instagram Countdown Stickers for Your Business

Use Instagram Countdown Stickers in your Instagram Stories Instagram countdown stickers are a great way to promote time-sensitive events and offerings. In this article, I will…

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The Benefits of Using Facebook to Grow a YouTube Channel

While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benef…

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Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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Quick Tips for Influencer Marketing Programs to Succeed

Building an influencer marketing program isn’t as difficult as it seems. Brands that establish themselves with thought leaders of the internet are experiencing explosi…

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Lead Generation On Facebook: Creating Lead Ads

Creating Lead Ads That Produce  Many niches and businesses are needing a pipeline of leads delivered to them daily. Facebook’s lead generation feature is highly underes…

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Integrating a Messenger Bot with Your CRM

Today I’ll be teaching you how to use a Messenger bot to automatically gather and push customer data to your existing CRM. It’s a fun, efficient solution to qualifying and…

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Instant Experience Ads Part Three: Collect User Data

We recently touched on Facebook’s Instant Experience feature and how to leverage the feature to improve your marketing efforts. Advertisers now have the option to add a …

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Instagram Story Engagement: Basic Tips

Tips To Improve Your Instagram Story Engagement With over 400 million daily active users for Instagram Stories, it’s clear why more brands are leveraging the platform. With …

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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Influencer Marketing Campaigns: The Basics

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

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Google Tag Manager: Setup and Tips

Google Tag Manager Curious how the Google Tag Manager works? We are going to discuss how to set up this feature and give you some tips that will help you take this tool to the…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Facebook’s Pin Drop: Rule Your Area

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Facebook’s Instant Experience: Part Two

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

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Facebook’s Instant Experience: A Mobile Masterpiece

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

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Facebook’s Advanced Location Targeting

Successful advertising requires getting in front of a quality audience. Location targeting within Facebook allows you to target specific countries, states, cities, and even a…

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Facebook Premiere: What to Know

What Marketers Should Know about Facebook Premiere Facebook Premiere is a feature that allows users to upload pre-recorded videos to broadcast live on your Facebook Page. In t…

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Facebook Dynamic Ads: Create for Multiple Languages and Countries

Facebook Dynamic Ads in Multiple Languages and Countries Facebook is giving marketers the ability to create Dynamic Ads that can automatically be translated into multiple lang…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Facebook Ad Objectives Part Two: Engagement

Engage Your Users We’ve begun to highlight a few of Facebook’s ad objectives. If you have not read our first part on this series, click here to read our traffic ob…

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Facebook Ad Objectives Part Three: Video Views

Video Views Facebook Ad Objective A video is a powerful form of content. When created and implemented propertly, videos work really well for Facebook advertising. Over half o…

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Facebook Ad Copy That Converts

Strategies to Create Copy that Converts Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this art…

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Dealing With Negative Comments In 3 Steps

Dealing With Negative Comments In an era of online trolls and fake accounts, you are bound to get some negative comments on your posts. It isn’t necessarily a matter of if y…

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Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

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Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to sta…

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Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it. If you did we highly recommend you take th…

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Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important tools you have a…

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