Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to sta…

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Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it. If you did we highly recommend you take th…

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Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important tools you have a…

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