Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important tools you have a…

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