What’s The Big Deal About Facebook Custom Conversions?

Hey, have you heard of Facebook Custom Conversions? No? That’s cool but you have like 20 different kinds of products on your e-commerce storefront and you want to levera…

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View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the “View-Through Revenue”. Below we will explain what it is, how it works, h…

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Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It’s human nature, people just trust a company or individual more when…

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The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already shown an interest in your product/se…

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The 388 Method

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Sawed-Off Shotgun Method

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Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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Messenger Bots: Free Retargeting Unleashed!

In this article, I’ll show you how to use Messenger bots to set up free retargeting on Facebook. You’re already a pro at Facebook Ads, but let’s face it… It’s time-c…

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Messenger Bot + Black Friday = More Sales!

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed and consumerism, I’m here to te…

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Integrating a Messenger Bot with Your CRM

Today I’ll be teaching you how to use a Messenger bot to automatically gather and push customer data to your existing CRM. It’s a fun, efficient solution to qualifying and…

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Influencer Marketing – How to Decide What Channel to Use

Influencer Marketing Channels If you’re new to Influencer advertising, you might be wondering where you should be spending your advertising dollars. Taking the time test…

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How to Make Lookalike Audiences and Custom Audiences

Using Custom and Lookalike Audiences is a great way to narrow down your targeting and get the most out of your dollar. You’re probably wondering what a Custom Audience is. A…

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How to Get Past Instagram Stories 24 Hour Limit

Quick Trick on how to get past the Instagram Stories 24 hour limit of uploading any Photos & Videos on Instagram Stories. With over 250 million active daily users, creatin…

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How to Build a Brand and Maximize Value Using Influencers

  As someone that’s been in the influencer marketing space for a couple years and has worked with dozens of brands and thousands of influencers, it’s clear th…

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Facebook’s Pin Drop: Rule Your Area

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Facebook is Making Faster Mobile Load Times a Top Priority

Facebook is always listening to their community and constantly making tweaks to their platform to improve the user experience. With their latest roll out, Facebook is now clos…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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Facebook Chatbot: A Low-Budget Lead Gen Tool

A Facebook chatbot is a new, killer strategy for generating high-quality leads! This tutorial will teach you how to take advantage of your existing post engagement by setting …

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Connecting a Messenger Chatbot to Your Ads

In previous articles I’ve shown how you can use a Messenger chatbot to… Generate leads using a lead magnet Send cart abandonment reminders Integrate user data with your CR…

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Building a Video Chatbot for Your Facebook Page

In this tutorial, I’ll teach you how to build a video chatbot for Facebook Messenger that will automatically convert users who message your business page into warm leads. Th…

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Back to the Basics – Facebook Business Manager

For all you seasoned Facebook Marketers, this one will be a little bit of a re-cap on Facebook Business Manager. But, for anyone that is new to the game, this will be a game c…

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