How to Choose a PPC Optimization Tool

Adzooma Reveals How to Choose a PPC Optimization Tool There’s always a way to make things easier. As a society, that belief has gotten us to where we are today. It’s the d…

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WATCH: Tim Burd Deconstructs the Facebook Algorithm the Easiest Way Possible

Learn from Tim Burd’s Affiliate Summit 2020 Speech on Facebook’s Newest Algorithm and More. AdLeaks founder Tim Burd was at Affiliate Summit West 2020 as one of th…

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Responsive Search Ads 101

An Introduction to Responsive Search Ads Post By Adzooma In the Digital Marketing world, everyone is talking about Google’s responsive search ads. Having just come out of be…

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Facebook Live Updates You Should Know About for 2020

New Tools for Facebook Live and Facebook Watch Parties You may already be aware of Facebook’s most recent updates for Facebook live and Facebook Watch parties, but you k…

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Google Ads Brings Two New Targeting Options to Google Search

 Two New Ways to Target Users in Google Search Not long ago, Google Ads announced two new ways of targeting an audience in Google Search.  As you jump into 2020, you should …

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Test Your Current Creatives to Create Impactful Holiday Ads

Create Successful Holiday Ads by Testing Your Current Creatives Fight the crowds at the shopping malls or trendy shops around the holiday season. Or purchase the perfect gift …

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Give Your Twitter Engagement a Boost with these 6 Strategies

6 Tips for Better Twitter Engagement If you are getting into social media marketing, then surely Twitter is on your radar. Every month, over 321 million users are active on th…

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How to Maximize Your Facebook Ad Campaigns with Pixels

Facebook Pixel Tips and Tricks You Definitely Need to Know Pixels are no joke in today’s data-driven world. As you probably already know (and have may have found out the har…

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Not Using the Facebook Audience Network? Here’s Why You May Be Missing Out!

Reasons to Consider Exploring the Power of the Facebook Audience Network When you are in the process of creating ads, and specifically where to place them, there are lots of o…

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How to Score with 
Facebook Awareness Campaigns

We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and wit…

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Here are 6 Signals that Email Marketing is Alive and Well

6 Reasons Email Marketing is Still Viable, and How You Can Use It to Succeed We’re sure you’ve heard it a million times that email marketing is a thing of the past. These …

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7 Facebook Video Ad Hacks You Should Know

There was a time when Facebook video ads were the new kid on the block. It was possible to jump in and quickly reap huge benefits. Today, the space is crowded and it can be to…

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Google Analytics Tips for Black Friday

Measure The Success of a Special Promotion Using Google Analytics Black Friday is just around the corner, and as you probably already know, it’s the day of the year wher…

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How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they ena…

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Combining Facebook Carousel Ads and Collection Ads

How To Combine Facebook Carousel Ads With Facebook Collection Ads Facebook has been the go-to platform for advertisers for quite some time now.  The vast amount of people tha…

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Lead Generation On Facebook: Creating Lead Ads

Creating Lead Ads That Produce  Many niches and businesses are needing a pipeline of leads delivered to them daily. Facebook’s lead generation feature is highly underes…

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Optimize Your Mobile Landing Page To Boost Sales

Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…

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Facebook Attribution Measurement: Customize Your Reporting

Customize Your Reporting It can be a challenge for businesses to come up with confident strategies to measure and optimize their ads. The digital landscape is as complex as ev…

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Facebook Ad Objectives Part Three: Video Views

Video Views Facebook Ad Objective A video is a powerful form of content. When created and implemented propertly, videos work really well for Facebook advertising. Over half o…

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Facebook Ad Mistakes To Avoid In 2019

Avoid These Facebook Marketing Mistakes In 2019 Now that you know our tips to make 2019 the best year yet, let’s touch base on some things that should be left in 2018. (If y…

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Workplace by Facebook Part 1

Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…

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Back to Basics: Facebook’s Attribution Window

Attribution Window Facebook’s reporting can be puzzling sometimes especially when you try to track where your conversions or sales are coming from. So for this post, we…

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Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Tips For Facebook Lead Magnets

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

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Facebook’s Instant Experience: Part Two

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

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Facebook’s Instant Experience: A Mobile Masterpiece

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

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Key Performance Indicator’s: Metrics To Know Part #3

Drumroll So far in our KPI series we have touched on CTR (click through rate) and frequency. These metrics lead us into the final drumroll of our KPI series. In this article, …

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Flip Your Sales Funnel

Most of us are familiar with the three-layer sales funnel.  The three layers (audience, engagement, and conversion) allows you to cast a wide net into Facebook’s algori…

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Facebook’s Advanced Location Targeting

Successful advertising requires getting in front of a quality audience. Location targeting within Facebook allows you to target specific countries, states, cities, and even a…

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