PPE Objective vs Conversions Case Study – Knowledge Bomb #11

Don't underestimate a well-planned page post engagement (PPE) campaign. In this post we'll reveal how a PPE objective can outperform some conversion goals.…

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View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

View-Through conversions and revenue are often overlooked in Facebook reporting. Find out how view-through works and how to access that data in this post.…

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Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

Learn how to use your Post ID to increase engagement, maintain and compound social proof, and test ads in as many audiences as you like!…

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Best Facebook Ads Manual Bidding Strategies Explained – Knowledge Bomb #3

Manual Bidding on Facebook is a topic of constant debate. We’ll address manual bidding on Facebook Ads and the various methods we use in this post.…

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WATCH: Tim Burd Deconstructs the Facebook Algorithm the Easiest Way Possible

Learn from Tim Burd’s Affiliate Summit 2020 Speech on Facebook’s Newest Algorithm and More. AdLeaks founder Tim Burd was at Affiliate Summit West 2020 as one of th…

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Using Credit Cards to Get More out of Your Ad Spend

One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …

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How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has said repeatedly that one of …

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Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If used careles…

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Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I optimize my campaign?…

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Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below). This will al…

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Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we’re sharing the knowledge in hopes that you never lose your …

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The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

In this article we'll cover the 4 types of Ad Copy we use most frequently and provide you with some examples that have stood the test of time.…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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