Facebook Is Testing Ads In Search Results

Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …

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Content Review On Facebook: The Facts

Facts From Facebook on Content Review The New York Times Recently published an article about Facebook and the way the company moderates its content. Accusing Facebook of being…

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Facebook CEO Zuckerberg 2019 Commitments

Facebooks CEO Commitment to The User Mark Zuckerberg, recently stated that in 2018 it was his personal challenge to focus on addressing important issues facing our community…

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Facebook Reinstates Professional Targeting Options

Facebook Reinstates Professional Targeting Facebook’s recent announcements regarding targeting have been mostly about the removal of features. But today we have some go…

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Messenger TOS Update

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

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Workplace By Facebook: Part 2

What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …

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Workplace by Facebook Part 1

Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Instagram Lead Generation Strategies

Lead Generation on Instagram Instagram is a great platform for your business to inform and interact with your followers. In this article, I will go over a couple simple strate…

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Facebook Ad Placements: What to Know

What to Know About Facebook Ad Placements Ad placements designate where your ad actually shows up and on what platform. Placements help you reach more of the people you care a…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Privacy Updates

Facebook Privacy Updates Facebook implemented privacy updates to become more transparent with their users. Since the Cambridge Analytica scandal Facebook has been under scruti…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Facebook Advanced Pixel Matching

As Facebook advertisers, we realize the importance of keeping up with platform updates to maximize profitability. Facebook recently announced an advanced pixel matching featur…

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New Facebook Group Feature: Mentorship

Facebook is allowing its 200 million users the ability to access mentors. Recently the social network announced its official launch of Mentorship. This service connects indivi…

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Best Practices For Instagram IGTV

In a previous article, we introduced you to IGTV! We will now take this a step further and go over best practices for Instagram’s latest addition. This article will give you…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Golden Resources

Being a successful media buyer or advertiser requires you to learn constantly and adapt! There are so many resources out there for media buyers today. Some resources are worth…

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Certify Compliance to Facebook’s Non-discrimination Policy

Advertisers Must Certify Compliance With Facebook’s Non-Discrimination Policy Anytime you run Facebook Ads you are agreeing to their non-discrimination policy. Periodica…

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Facebook In-stream Video Ads

An opportunity to target new audiences has arrived on Facebook. In-stream video advertising allows you to deliver 5 – 15 second mid-roll video ads. Your ads are delivere…

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Create A More Secure Business Account

Detecting and preventing fraud is something Facebook has always considered a top priority. Facebook engineers recently discovered that some hackers had exploited a weakness in…

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New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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Facebook Ads Manager App: New Creative Tools

Creative Tools Within Ads Manager App Facebook has released new tools to help brands create and edit images directly on their mobile devices. The creative tools section within…

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Facebook Flight Ads: A Runway For More Profit

Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…

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