Is Your Business On Snapchat?

How To Utilize Snapchat In Your Ad Campaigns You may think you know all the platforms you need to be using to run a successful ad campaign.  Facebook may seem like the obviou…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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Facebook’s New Playable Ads

How Facebook is Introducing ‘Try Before you Buy’ Part 1: Playable Ads How often do people want to try before they buy? In the current eCommerce market, 50% of consumers co…

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Increase Engagement Using Facebook Stories

Advertising With Facebook Stories Stories are becoming the go-to way to share visual content with family, friends, or followers.  Every single day, there are over one billion…

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Influencer Marketing Campaigns: The Basics

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

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Facebook Video Creation Kit

Facebook’s Video Creation Kit Video is one of the most effective ways to connect with customers. This tool allows you to create video ads that fit seamlessly into the m…

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Facebook Events Now Have Ticketing Functionality

Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now.  If y…

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Facebook Ad Relevance Diagnostics

Facebook has Replaced Relevance Score with Ad Relevance Diagnostics Relevance is a big word when you are trying to appeal to your customers through your ads. Scientifically, p…

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Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…

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Back to Basics: Messenger Chatbots

How To Get Amazing Results With Your Facebook Messenger Chatbot   Most of us these days have had some interaction with chatbots on Facebook Messenger. Whether you’v…

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Who Is Buying Political Ads?

Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…

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Facebook Updates of 2019: Part Two

Facebook Updates You Need For 2019 Part 2 Have we mentioned that Facebook puts out a lot of updates?  We have decided to extend our series into two parts in order to give you…

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Facebook Updates of 2019: Part One

Facebook updates you need to know for your 2019 strategies Let’s talk Facebook updates. Social media, and more specifically, social media marketing is constantly changin…

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Facebook Launches Lead Generation in Messenger

Facebook just Released Lead Generation in Messenger Facebook is working on making some changes and updates in the way that businesses communicate with users. Just last week, F…

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8 Ways To Increase Webinar Attendance

How to Successfully Boost your Webinar Sign-ups You’re awesome! You’re hosting a webinar to share your wealth of knowledge and help others. Planning and establishi…

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Facebook Quiz Funnels

What is a Facebook Quiz Funnel and Why does it Work? Today, we are diving into the effectiveness of quiz funnels. We aren’t talking Buzzfeed quizzes to learn what type o…

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Farewell To Chats In Facebook Groups

Facebook is Removing Chats in Facebook Groups About a year ago, Facebook introduced Chats in Facebook Groups. Now, Facebook has announced that as of August 16th, you will no l…

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Facebook Launches New Ads For Moviegoers

Get Moviegoers to See your Film Using Facebook Ads Let’s say you’re at the theatre seeing a movie and you see a preview of another movie that catches your eye. Odd…

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Is A Test And Learn Approach Right For You?

Using a Test and Learn Strategy for your Business Testing your ads is one of the most effective ways to find out what is working and to improve your campaigns. There are a few…

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Building Your Facebook Audience

How To Get More Likes On Your Facebook Page You’re using Facebook to build your business. And there are necessary steps you need to make in order to do so. One of the fi…

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Improve Your Ad Creative With These Simple Steps

Here are 4 ways to Improve your Ad Creative Ad Creative is debatably the single most important component of Facebook advertising. However, there are a lot of questions that co…

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Preparing For The Holiday Season

It’s Never Too Early To Prepare For The Holiday Season Although it is still summer, there is no better time to start preparing for the holiday season. Kids are going bac…

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Is Your Ad Stuck In Review?

This is What to do if your Ad is Stuck in Review In most cases, ads are reviewed and approved fairly quickly. Sometimes within 30 or so minutes. However, sometimes it can take…

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Facebook To Allow More Ads In Search Results

Facebook is going to Allow More Ads in Search Results At the end of last year, Facebook announced the testing of ads in search results. This pilot was being conducted in certa…

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UK Facebook Launches Tool For Reporting Scam Ads

UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …

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Utilizing The Updated Business Manager On Facebook

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

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The Facebook FTC Agreement

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

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Making Community Marketing Your Priority

Leveraging Community Marketing To Increase Sales If you want a sustainable long-lasting brand that stands the test of time, there is ONE thing you MUST focus on and that’s Y…

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Quality Over Quantity: Facebook Leads

Tips for Getting Quality Leads on Facebook With most things in life, we can agree that quality is better than quantity. In most niches, lead generation is no exception to this…

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Heads Up! Facebook News Feed Ads Are Changing

Here’s How Facebook News Feed Ads Are Changing Facebook is doing some tweaking to ad creative on its mobile News Feed. They are constantly studying, changing, and improv…

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