Test Your Current Creatives to Create Impactful Holiday Ads

Create Successful Holiday Ads by Testing Your Current Creatives Fight the crowds at the shopping malls or trendy shops around the holiday season. Or purchase the perfect gift …

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Back to Basics: Facebook Groups 101

Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see.  In 2018, the algorithm that controls…

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Give Your Twitter Engagement a Boost with these 6 Strategies

6 Tips for Better Twitter Engagement If you are getting into social media marketing, then surely Twitter is on your radar. Every month, over 321 million users are active on th…

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6 Simple Holiday Marketing Tips for Greater Success

Get Your Business Holiday Ready: 6 Simple Tips It’s (almost) the most wonderful time of the year… and the busiest for most of us. I’m not quite sure how we g…

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How to Maximize Your Facebook Ad Campaigns with Pixels

Facebook Pixel Tips and Tricks You Definitely Need to Know Pixels are no joke in today’s data-driven world. As you probably already know (and have may have found out the har…

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Not Using the Facebook Audience Network? Here’s Why You May Be Missing Out!

Reasons to Consider Exploring the Power of the Facebook Audience Network When you are in the process of creating ads, and specifically where to place them, there are lots of o…

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Calling All Musicians! Find Out How to Increase Your Audience With Facebook Ads

Facebook Ads Strategy for Musicians Running ads on Facebook is a great start for businesses to get people interested in their products. The same thing goes for musicians. Ads …

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How to Score with 
Facebook Awareness Campaigns

We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and wit…

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Here are 6 Signals that Email Marketing is Alive and Well

6 Reasons Email Marketing is Still Viable, and How You Can Use It to Succeed We’re sure you’ve heard it a million times that email marketing is a thing of the past. These …

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WARNING: Don’t Make These 4 Facebook Advertising Mistakes

Avoid These 4 Facebook Advertising Mistakes at All Costs According to a recent report, Facebook advertising spend is expected to reach $25.56 billion by the end of 2019. This …

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7 Facebook Video Ad Hacks You Should Know

There was a time when Facebook video ads were the new kid on the block. It was possible to jump in and quickly reap huge benefits. Today, the space is crowded and it can be to…

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Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surp…

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Google Analytics Tips for Black Friday

Measure The Success of a Special Promotion Using Google Analytics Black Friday is just around the corner, and as you probably already know, it’s the day of the year wher…

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Ways To Build Your Brand Digitally

Brand Building in the Modern Age Building your brand is more important than ever before.  It affects your ability to outshine the competition. This leads to increased brand l…

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Facebook Ads for Chiropractic Offices

4 tips for Successful Chiropractic Facebook Ads  As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads.  This is not related to …

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How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they ena…

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Two New Facebook Ad Features to Look Out For

Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…

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Combining Facebook Carousel Ads and Collection Ads

How To Combine Facebook Carousel Ads With Facebook Collection Ads Facebook has been the go-to platform for advertisers for quite some time now.  The vast amount of people tha…

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Facebook Live vs. YouTube

Facebook Live vs YouTube For Video Content Video Marketing is huge!  Email, social media, blogs, they all have an important part to play in the world of modern advertising, b…

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Is Your Business On Snapchat?

How To Utilize Snapchat In Your Ad Campaigns You may think you know all the platforms you need to be using to run a successful ad campaign.  Facebook may seem like the obviou…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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Facebook’s New Playable Ads

How Facebook is Introducing ‘Try Before you Buy’ Part 1: Playable Ads How often do people want to try before they buy? In the current eCommerce market, 50% of consumers co…

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Increase Engagement Using Facebook Stories

Advertising With Facebook Stories Stories are becoming the go-to way to share visual content with family, friends, or followers.  Every single day, there are over one billion…

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Influencer Marketing Campaigns: The Basics

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

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Facebook Video Creation Kit

Facebook’s Video Creation Kit Video is one of the most effective ways to connect with customers. This tool allows you to create video ads that fit seamlessly into the m…

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Facebook Events Now Have Ticketing Functionality

Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now.  If y…

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Facebook Ad Relevance Diagnostics

Facebook has Replaced Relevance Score with Ad Relevance Diagnostics Relevance is a big word when you are trying to appeal to your customers through your ads. Scientifically, p…

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Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…

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Back to Basics: Messenger Chatbots

How To Get Amazing Results With Your Facebook Messenger Chatbot   Most of us these days have had some interaction with chatbots on Facebook Messenger. Whether you’v…

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Who Is Buying Political Ads?

Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…

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