Building Your Facebook Audience

How To Get More Likes On Your Facebook Page You’re using Facebook to build your business. And there are necessary steps you need to make in order to do so. One of the fi…

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Improve Your Ad Creative With These Simple Steps

Here are 4 ways to Improve your Ad Creative Ad Creative is debatably the single most important component of Facebook advertising. However, there are a lot of questions that co…

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Preparing For The Holiday Season

It’s Never Too Early To Prepare For The Holiday Season Although it is still summer, there is no better time to start preparing for the holiday season. Kids are going bac…

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Is Your Ad Stuck In Review?

This is What to do if your Ad is Stuck in Review In most cases, ads are reviewed and approved fairly quickly. Sometimes within 30 or so minutes. However, sometimes it can take…

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Facebook To Allow More Ads In Search Results

Facebook is going to Allow More Ads in Search Results At the end of last year, Facebook announced the testing of ads in search results. This pilot was being conducted in certa…

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UK Facebook Launches Tool For Reporting Scam Ads

UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …

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Utilizing The Updated Business Manager On Facebook

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

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The Facebook FTC Agreement

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

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Making Community Marketing Your Priority

Leveraging Community Marketing To Increase Sales If you want a sustainable long-lasting brand that stands the test of time, there is ONE thing you MUST focus on and that’s Y…

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Quality Over Quantity: Facebook Leads

Tips for Getting Quality Leads on Facebook With most things in life, we can agree that quality is better than quantity. In most niches, lead generation is no exception to this…

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Heads Up! Facebook News Feed Ads Are Changing

Here’s How Facebook News Feed Ads Are Changing Facebook is doing some tweaking to ad creative on its mobile News Feed. They are constantly studying, changing, and improv…

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Optimizing Your Creative For Mobile Video Ads

How to Optimize your Creative for Mobile Video Ads Facebook recently conducted a study on audience attention on mobile platforms. They found that people’s eyes fixated l…

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Facebook Ads For Luxury Brands

Can Luxury Brand Startups Benefit from Facebook Ads? A lot of the strategies that work for non-luxury e-comm brands don’t work for luxury brands and products. Luxury bra…

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Incrementality Measurement: What Is It?

Understanding the Basics of Incrementality Today we are talking about what an incrementality measurement is. Learn how a data-driven approach to measuring Facebook campaigns c…

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Facebook Dynamic Creative 101

What Is “Dynamic Creative”?  Dynamic Creative is a new Facebook feature that I’m sure you have heard a lot about. In this article, we are going to break dow…

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3 Reasons To Re-Target Your E-mail List On Facebook

3 Reasons You Should Re-Target Your E-mail List on Facebook We all know the power of an e-mail list. And, how amazingly effective it can be at nurturing current customers, pro…

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The Future of Content Marketing

How To Prepare and Adapt to the Future of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…

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Facebook Brings Back Reach For Custom Audiences

Facebook Reach For Custom Audiences Is Back After Over A Year Over a year ago, Facebook stopped showing audience reach estimates after researchers found a vulnerability in the…

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Creative Approach To Land Clients

Use This Creative Approach To Impress Potential Clients Today we are presenting you with a unique approach to landing new clients. It will catch them off guard, grab their att…

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Increase Your AOV With The Wingman Method

Use The Wingman Method For E-Commerce Marketing You wouldn’t hit the bars on a Friday night by yourself looking to pick up a beautiful lady. You would call up your buddy…

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Prohibited Phrases To Avoid In Your Facebook Ads

Prohibited Phrases Every Advertiser Should Know and Avoid Facebook is extremely cautious in their ad approval process. If your ad seems overly targeted or misleading in any wa…

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Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

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New Business Tools On Facebook To Try

New Business Tools to Help Small Businesses Grow Facebook is working to show appreciation to the 90 million small entrepreneurs that conduct business on their platform. Facebo…

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Re-engaging Through Sponsored Messages

Reconnect with people through Facebook Sponsored Messages. In 2017, Facebook introduced sponsored messages as a way to supplement an advertiser’s Click-to-Messenger ads. The…

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ThruPlay Optimization: Spend Less on Video Ads

Facebook Introduces ThruPlay Optimization as the New Video Ad Solution In the digital marketing world, using video ads can be somewhat expensive. As a result, Facebook first c…

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Facebook Announcements From The F8 Conference

Facebook announcements made known during F8 conference The F8 conference is an annual conference held by Facebook meant for developers and entrepreneurs who work with the comp…

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Cost Cap: The Latest Strategy of Facebook’s Bidding System

Understanding the Facebook Bidding System Facebook’s Ad delivery system works on a bidding system. This method automatically determines which ads will be displayed in th…

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Designing An Effective Facebook Ad

Tips For Designing An Effective Facebook Ad Facebook is undeniably the dominating social media platform across the world. Most business types utilize Facebook for advertising …

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New Tool For Managing Off-Facebook Activity

What You Need To Know About Facebook’s New Business Tool Facebook is rolling out some updates that are very important to businesses and advertisers. We all know there ha…

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Establishing Your Brand’s Voice

Social Media Branding: The Sound of your Brand’s Voice When running a business, it is important for people to know you exist. Whether you want your products to be sold, …

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