According to recently released data by Facebook, there are now more than 200 million people who are members of meaningful Facebook groups. This number has doubled since last year and is keeping Facebook on track to reach its five-year goal of 1 billion meaningful Group members.
This is important for several reasons!!
First and foremost, it ties into Facebook’s algorithm focus that prioritizes interactions between friends, family, and communities. As you may have noticed, when you’re a part of a Facebook Group, you’re constantly fed community posts in your timeline.
If you’re having issues reaching your current Facebook followers, the development of one or more groups can help solve some of your challenges. You may even find your engagements with customers improve in ways you never expected.
Secondly, Facebook groups/communities tend to be much more involved. Each member has most likely joined for a specific purpose and is seeking connection to help learn something, solve a problem, or find support.
Thirdly, Facebook Groups make it much easier to target and educate invested consumers who are looking for guidance.
That being said, let’s get into the nitty-gritty of successfully building Facebook Groups:
#1 – Start By Inviting Your Facebook Followers
Jump into it by extending several invites to your current Facebook followers. If you’ve created one or more groups, think deeply about why you’ve created them and how they can make a difference in people’s daily lives.
You can do this through a mix of written posts, colorful images with powerful messaging, videos, polls, quizzes, and more. Your messaging should be inspiring, but not overbearing. The more value you can offer potential group members, the more likely they’ll want to join.
Get creative and good things will begin to happen!
#2 – Make Sure You’ve Got Content Flowing in Your Groups
Hopefully, you’ve put tons of effort into your Facebook Group pages prior to inviting people to join. There should be ample content and value for them to dive into when they join.
One of the quickest ways to lose new group members (right off the bat) is to inspire them to join… and then they discover the community doesn’t have anything to offer. Of course, your intention may have been to add content as more people join, but new members don’t know this. They need to understand the “why” and the value right off the bat.
Consider some of the following content pieces to create/post both prior to and right after you launch your group:
- Powerful articles
- Important Facts & Figures
- Case Studies
Also, try to get conversations started. This can be done via colorful posts that trigger the desire to share. The more group members share, the more invested they become.
For example, the quickly growing group Women Helping Women Entrepreneurs posts requests for action like the following:
They also have specific sharing days each week — like “Share Your Business Thursdays,” where group members have the opportunity to share a paragraph about their brand and their website links.
#3 – Invite Via Email List and Newsletters
Use your email lists and newsletters to drive more followers. Send home the point that it’s free to join your group — new members will instantly gain access to transformative content, and they can be a part of a passionate community.
Make sure your emails and newsletters link directly to your group(s). You can do this by embedding links in your emails, including a strong call to action at the end, and adding a colorful “Join Now” button into the mix.
#4 – Add Your Group URL to Your Social Media Accounts
Make sure you think beyond Facebook for sharing your Facebook Group URL. Add it to the bio section of your Twitter, LinkedIn, and Instagram profiles. You can also create attention-getting posts that you can pin at the top of your social media accounts.
Blogging Wizard shares the following example using Twitter:
#5 – Add a Banner and URL to Your Website
Your brand’s website is the perfect spot to advertise your Facebook Group. There are a few ways you can do this: (1) Add a menu item in your site navigation that clicks directly to your group, (2) Post about it in your blog and insert a link and/or button that links through, and (3) Create a banner and strategically place it on your site.
The following are a couple of examples of linking within the top menu:
Image: Courtesy of Blogging Wizard
#6 – Run Targeted Facebook Ads
Set aside some budget to run targeted Facebook ads to give your group exposure. The beauty of this method is that you can define your audience and know you’re getting the best bang for your buck.
You should also consider tapping into your mailing list and creating lookalike audiences within Facebook’s ad platform. This data-driven approach to reaching Facebook users is already a proven winner.
#7 – Tap Into Influencers
Influencers can play a huge role in inspiring others to join your group(s). Look through your Rolodex of contacts and think carefully as to who is a powerful influencer. You may be surprised at what reach your contacts may have.
And then there are influencers your target audience trusts — work hard to sell your group to them. Consider ways that you can offer influencers value in return. You may not have the cash to compensate them, but you can offer them additional exposure via your group, product samples, and more.
You can also give an influencer service, like AspireIQ, a try. It matches brands with influencers that appeal to specific audiences, which can make all the difference in your efforts.
#8 Create a Video Trailer and Share Like Crazy
If you have access to a video pro or have video production capabilities, create a powerful video. Make it compelling and drive home the benefits of belonging to your group. Interview a few group members and have them share why they love it and how they benefit from being a part of the community.
Facebook Groups are here to stay, and it’s up to you to master them. We’ve been building groups for some time now, and we can truly say it’s all about the time, energy, and love you put into them.