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BuyerTool is a startup based out of San Diego, CA developed by performance marketers.
For years the founders struggled with growing and managing media buying teams. They fumbled with spreadsheets and held long meetings for updates. Their media buyers spent hours everyday cycling through tabs of ad accounts. The data wasn’t flowing fast enough.
In 2019, they developed an internal software to manage their media buying operations that allowed them to control ad accounts and aggregate all of the data together in a single UI — less meetings, less confusion, more control, more transparency (trust).
They used the tool to scale their team from 2 media buyers to 11 in 16 months. Which also pushed their agency above the 8 figure revenue mark for 2020.
Launched in August 2020, BuyerTool is currently in beta and is offering a special pilot rate of $350/month on unlimited spend, users, and ad accounts.
Director of Agency - DFO Global Performance Commerce
“Main dashboard is pretty cool, especially for managing several media buyers/offers. When not at a computer to check on campaigns. It has a much easier UI than the FB app.”
Director - Standard Conversions
“Being able to control ALL of my ad accounts from a single UI makes BuyerTool invaluable to our company.”
Media Buyer - Amasa
“It’s super helpful to be able to see all of my stats from one client together. Since I use multiple accounts, it’s nice to have one central location to check.
It gives great visuals to all the metrics, it’s much easier to get a quick picture of what’s working rather than sifting through the Facebook platform.”