Why Is My Facebook Ad Not Delivering?

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

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Utilizing The Updated Business Manager On Facebook

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

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Using Messenger Chatbots To Become A World-Leading Advertiser

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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Using Facebook Offer Ads

What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…

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Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

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Unlocked From The Facebook Vault: Page Quality

Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…

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Understanding Facebook Location Targeting

Location Targeting For Facebook Ads When delivering an ad, it’s important that you target the appropriate audience. This way, you make sure that your ads are relevant to…

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Total Addressable Market

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

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Tips To Make 2019 Your Best Year Yet

Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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ThruPlay Optimization: Spend Less on Video Ads

Facebook Introduces ThruPlay Optimization as the New Video Ad Solution In the digital marketing world, using video ads can be somewhat expensive. As a result, Facebook first c…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

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The Quickest Ways To Bring Traffic To A New Website

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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The Importance Of Brand Loyalty

What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…

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The Future Of Content Marketing

How To Prepare And Adapt To The Future Of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…

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The Facebook FTC Agreement

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

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The 6: A Proven Method To Capture Viewers Attention

Shorter Attention Spans Calls For New Ad Methods As users spend more time on mobile, advertisers need to learn how and why viewing habits are changing. Microsoft’s 2015 repo…

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Targeting Tips For Automotive Ads

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

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Stuck On Copywriting And Creative Ideas? Use These Tips

These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…

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Storytelling Marketing: Boost Sales And Build Your Brand

Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …

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Social Listening: What Is It And Why Is It Important?

What Social Listening is and How to Leverage it If you don’t have a social listening strategy in place, you are missing out on valuable insights. What do your customers …

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So Long, Relevance Score

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

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Setting A Business Growth Goal

How And Why To Set A Business Growth Goal Do you think setting goals is boring? I’m sure we would all rather be boosting conversion rates and increasing traffic. Am I ri…

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Selling A Service: 5 Tips To Boost Sales

Selling the Invisible: 5 Tips for Selling a Service Most people would agree that it is easier to sell a tangible item than something that people cannot see. If you can’t…

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