Why Is My Facebook Ad Not Delivering?

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

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Using Messenger Chatbots To Become A World-Leading Advertiser

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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Using Facebook Offer Ads

What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…

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Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

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Unlocked From The Facebook Vault: Page Quality

Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…

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Tips To Make 2019 Your Best Year Yet

Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…

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Tips and Tricks: Improve Your Facebook Relevancy Score

You are not allowed to see this post. Please upgrade your account to see this content Please log in or subscribe to see this content.…

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Targeting Tips For Automotive Ads

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

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So Long, Relevance Score

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

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Reasons To Use Facebook Ads: Part Two

More Reasons You Need To Use Facebook Ads This is part two of the reasons you should be using Facebook to grow your business. To read part one, click here. To learn even more …

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PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Planning An Effective Customer Value Journey

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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Optimize Your Mobile Landing Page To Boost Sales

Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…

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One Year Since Facebook’s Algorithm Change

What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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Messenger TOS Update

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

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Make Chatting With Your Business More Personal

Level Up Your Messenger Game With Your Customers Today, social media is more than just a place to connect with your friends and families. It is also an effective place for bus…

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Learning Phase: What You Need To Know

What You Need To Know About The Learning Phase And Editing  There is a period of time called the learning phase when you first launch a campaign. During this time,  all edit…

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Introducing ‘Facebook Showcase’, Premium Video Ads

Facebook Announces ‘Facebook Showcase’ Premium Video Advertising Option This week, Facebook has launched its new ‘Facebook Showcase’ ad program. It is …

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Instagram Shopping Made Easier With Checkout

Instagram Introduces Shopping Without Leaving The App Instagram is best known for its square image format, its virtual lack of a website and, of course, it’s nostalgic filte…

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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