Unlocked From The Facebook Vault: Page Quality

Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…

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Tips To Make 2019 Your Best Year Yet

Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Targeting Tips For Automotive Ads

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

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PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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Optimize Your Mobile Landing Page To Boost Sales

Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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Messenger TOS Update

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

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Learning Phase: What You Need To Know

What You Need To Know About The Learning Phase And Editing  There is a period of time called the learning phase when you first launch a campaign. During this time,  all edit…

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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Instagram For Business: Getting Started

Getting Started With Instagram For Business By having a business Instagram, you are tapping into a social media goldmine of potential customers for your business. Instagram ha…

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Instagram Cracks Down On Fake Accounts

Instagram Changes Policy On Fake Accounts We use Instagram to have real, genuine interaction. From sharing photos of the family, to running ads for your business. You want rea…

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Instagram Algorithm: The Truth

Instagram Shot Down Rumors Regarding Algorithm Photo-sharing giant, Instagram, shot down rumors regarding changes to their algorithm earlier this week. You may have seen the f…

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Incorporating Text Messaging Into Ad Strategy

Incorporating Text Messaging Into Ad Strategy There is a 63% chance that you’re reading this on your phone. In the world we live in, we are glued to our phones. Whether you…

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How To Get Permission For User-Generated Content

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Facebook’s Hard-Hitting Issues: Part One

What Facebook Is Doing To Fix Current Concerns Over the years, Facebook has faced many concerns from its users. From privacy issues to election interference, they’ve see…

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Facebook Is Testing Ads In Search Results

Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …

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Facebook is Putting an End to Engagement Bait – What you Need to Know!

Facebook is all about engaging users, as long as it is authentic of course. Well, as of this week the company announced that the tactic is known as; “engagement baiting” w…

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Facebook Introduces Household Income By ZIP Code

Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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