Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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Instagram For Business: Getting Started

Getting Started With Instagram For Business By having a business Instagram, you are tapping into a social media goldmine of potential customers for your business. Instagram ha…

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Instagram Cracks Down On Fake Accounts

Instagram Changes Policy On Fake Accounts We use Instagram to have real, genuine interaction. From sharing photos of the family, to running ads for your business. You want rea…

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Incorporating Text Messaging Into Ad Strategy

Incorporating Text Messaging Into Ad Strategy There is a 63% chance that you’re reading this on your phone. In the world we live in, we are glued to our phones. Whether you…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Messenger 2.2

The Messenger Platform remains a popular tool for businesses to build connections and provide positive experiences with customers. Due to this, Facebook has been working to im…

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Facebook is Putting an End to Engagement Bait – What you Need to Know!

Facebook is all about engaging users, as long as it is authentic of course. Well, as of this week the company announced that the tactic is known as; “engagement baiting” w…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the re…

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Facebook and Email Marketing: A Perfect Match

Facebook and Email Marketing  Facebook and email marketing are two completely different strategies used by businesses to reach an audience. Both are proven successful methods…

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Facebook Ad Placements: What to Know

What to Know About Facebook Ad Placements Ad placements designate where your ad actually shows up and on what platform. Placements help you reach more of the people you care a…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Facebook Ad Lingo 101

Facebook Ad Lingo 101 Lingo. Jargon. Slang. It shows you’re in the loop, with the times and it is actually really important so you know what people are talking about. When y…

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Facebook Ad Copy That Converts

Strategies to Create Copy that Converts Facebook ad copy matters! As social media marketers, it is important to learn how to create copy that leads to conversions. In this art…

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Email Copy Tips and Tricks: Part Two

Email Copy Tips And Tricks If you haven’t already, check out Part One of our Email Copy Tips And Tricks by clicking here. These tips will help improve your email market…

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Email Copy Tips and Tricks: Part One

Email Copy Tips And Tricks You probably read our blog post about the importance of using both Facebook ads along with email marketing. If you haven’t yet, check it out here.…

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Dealing With Negative Comments In 3 Steps

Dealing With Negative Comments In an era of online trolls and fake accounts, you are bound to get some negative comments on your posts. It isn’t necessarily a matter of if y…

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Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

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10 Tips To Improve Your SEO

What Is SEO? SEO, or Search Engine Optimization, is a set of rules that websites and blogs can follow to optimize their search engine results and improve their rankings on sea…

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