Incrementality Measurement: What Is It?

Understanding the Basics of Incrementality Today we are talking about what an incrementality measurement is. Learn how a data-driven approach to measuring Facebook campaigns c…

Continue Reading

Facebook’s Organic Reach Reporting

Organic Reach Reporting Have you noticed a drop in your organic reach numbers? Stay calm, the drop in these numbers is not something to worry about. Instead, it is to be expec…

Continue Reading

Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years Facebook has seriously…

Continue Reading

Facebook URL Dynamic Parameters

URL Dynamic Parameters Facebook has made some upgrades in the way that you can dynamically insert campaign and ad information into URLs. URL Dynamic Parameters are under the r…

Continue Reading

Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

Continue Reading

Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy

The battle between big data is really starting to heat up. With every new release, from either Google or Facebook, the bar is being raised and a new standard is set. Google he…

Continue Reading

Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

Continue Reading