Facebook Targeting: Simplification or Segmentation

Using account simplification or segmentation of your audiences effectively depends on your Facebook Ads strategy. Learn the best method for your campaigns here!…

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Partner Post Roundup | Revealbot Facebook Ads Tips

Even if you aren’t using their system, Revealbot Facebook Ads tips and strategies can improve your campaigns, audiences, and more. Check out these posts!…

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Facebook URL Dynamic Parameters

URL Dynamic Parameters can be linked to Google Analytics or other analytics platforms for a deeper understanding of your paid ads' performance.…

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Incrementality Measurement: What Is It?

Understanding the Basics of Incrementality Today we are talking about what an incrementality measurement is. Learn how a data-driven approach to measuring Facebook campaigns c…

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Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

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Facebook’s Organic Reach Reporting

Organic Reach Reporting Have you noticed a drop in your organic reach numbers? Stay calm, the drop in these numbers is not something to worry about. Instead, it is to be expec…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years Facebook has seriously…

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Facebook Analytics vs Google Analytics – The Battle for Advertising Supremacy

The battle between big data is really starting to heat up. With every new release, from either Google or Facebook, the bar is being raised and a new standard is set. Google he…

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