You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …

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Truth About The Recent Instagram Password Leak

Password Leak Affected Millions of Users on Instagram A few weeks ago, Facebook confirmed a password-related issue. The issue has impacted not only thousands as previously sta…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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Messenger TOS Update

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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Facebook’s Organic Reach Reporting

Organic Reach Reporting Have you noticed a drop in your organic reach numbers? Stay calm, the drop in these numbers is not something to worry about. Instead, it is to be expec…

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Is Updating Advertising Features

Facebook Advertising Updates: What To Expect We all are advertising on Facebook (or should be). Which is why the company never stops at improving their tools. Today, Facebook …

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Easing Up On Cryptocurrency Ads

Updates To Update Ad Policies For Financial Products And Services Facebook is doing some updating of its ad policies in a few areas. Some of the changes will involve blockch…

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Facebook Cracking Down on Low-Quality Ads

Facebook is cracking down on businesses that are producing low-quality ads. As a result, the network is increasing its efforts to limit ads that are produced without quality s…

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Facebook Cracking Down on Fake Video Play Buttons & More

As part of Facebook’s continued effort to further crack down on click bait and spammy posting tactics. Facebook has announced two updates that will limit the spread of s…

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Facebook Brand Safety Controls

Understanding Brand Safety Controls Facebook gives top priority to safety. They describe the way they detect and take down bad content on the Community Standards page. With ov…

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Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the re…

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Facebook Announcements From The F8 Conference

Facebook announcements made known during F8 conference The F8 conference is an annual conference held by Facebook meant for developers and entrepreneurs who work with the comp…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Cost Cap: The Latest Strategy of Facebook’s Bidding System

Understanding the Facebook Bidding System Facebook’s Ad delivery system works on a bidding system. This method automatically determines which ads will be displayed in th…

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“Why Am I Seeing This Ad?”

Facebook Makes Another Update To Ad Transparency You scroll the News Feed to get an update on your friends. Sometimes, all you see are ads after ads and you think to yourself,…

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