Zuckerberg Promises A Secure and Encrypted Messaging Platform
Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…
Your Business Is Doing Facebook Ads ALL Wrong
Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…
You Want to Stick Your What in My Explore Feed?
If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …
Workplace By Facebook: Part 2
What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …
Workplace by Facebook Part 1
Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…
Why Is My Facebook Ad Not Delivering?
Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…
Using Quizzes for Facebook Lead Ads
Generate Leads with a Quiz In this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make…
Using Messenger Chatbots To Become A World-Leading Advertiser
How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…
Using Facebook To Get The Most Out Of Your Event
How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…
Using Facebook Offer Ads
What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…
Using Facebook Ads To Grow Any Business
Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…
Using Credit Cards to Get More out of Your Ad Spend
One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …
Unlocked From The Facebook Vault: Page Quality
Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…
Understanding Facebook’s Bid Strategy Updates
If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …
Understanding Facebook Ad Algorithm Changes
If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…
Truth About The Recent Instagram Password Leak
Password Leak Affected Millions of Users on Instagram A few weeks ago, Facebook confirmed a password-related issue. The issue has impacted not only thousands as previously sta…
Total Addressable Market
Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…
Tips To Make 2019 Your Best Year Yet
Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…
Tips For Facebook Lead Magnets
What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…
Tips and Tricks: Improve Your Facebook Relevancy Score
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Tips and Tricks: Crowdfunding Advertising on Facebook
Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …
ThruPlay Optimization: Spend Less on Video Ads
Facebook Introduces ThruPlay Optimization as the New Video Ad Solution In the digital marketing world, using video ads can be somewhat expensive. As a result, Facebook first c…
Three Ways To Leverage Social Media Psychology
Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…
The Power of Social Proof
Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …
The Power Of Crowds: The Bandwagon Effect
The Bandwagon Effect And The Power Of Crowds In Marketing It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…
The Next Evolution in Custom Audiences – Events
The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…
The 6: A Proven Method To Capture Viewers Attention
Shorter Attention Spans Calls For New Ad Methods As users spend more time on mobile, advertisers need to learn how and why viewing habits are changing. Microsoft’s 2015 repo…
Testing, Testing: Facebook Subscription Groups
Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…
Targeting Tips For Automotive Ads
Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…
Taking Your Facebook Video Campaigns to the Next Level
Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…
