Zuckerberg Promises A Secure and Encrypted Messaging Platform

Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

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Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …

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Workplace By Facebook: Part 2

What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …

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Workplace by Facebook Part 1

Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…

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Why Is My Facebook Ad Not Delivering?

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

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Utilizing The Updated Business Manager On Facebook

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

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Using Quizzes for Facebook Lead Ads

Generate Leads with a Quiz In this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make…

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Using Messenger Chatbots To Become A World-Leading Advertiser

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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Using Facebook Offer Ads

What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…

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Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

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Using Credit Cards to Get More out of Your Ad Spend

One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …

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Unlocked From The Facebook Vault: Page Quality

Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…

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Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …

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Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…

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UK Facebook Launches Tool For Reporting Scam Ads

UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …

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Truth About The Recent Instagram Password Leak

Password Leak Affected Millions of Users on Instagram A few weeks ago, Facebook confirmed a password-related issue. The issue has impacted not only thousands as previously sta…

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Total Addressable Market

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

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Tips To Make 2019 Your Best Year Yet

Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…

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Tips For Facebook Lead Magnets

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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ThruPlay Optimization: Spend Less on Video Ads

Facebook Introduces ThruPlay Optimization as the New Video Ad Solution In the digital marketing world, using video ads can be somewhat expensive. As a result, Facebook first c…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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The Future Of Content Marketing

How To Prepare And Adapt To The Future Of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…

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The Facebook FTC Agreement

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

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