Why Pinterest Shares Fell 4% Because of Facebook Yesterday

Pinterest shares quickly fell more than 4% in after-hours trading on Thursday evening when news broke that Facebook has released a competing app. It’s called Hobbi and h…

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Unlock Revenue from 2.82 Billion Users When You Pair Email Marketing with Your Social Media Efforts

Every entrepreneur, both young and old continuously look for the best marketing tool that can generate the most revenue for their business. But in reality, there is no one per…

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How to Revitalize Campaigns with Facebook’s Inspect Dashboard

Give Your Campaigns a Much Needed Boost With Facebook’s Inspect Dashboard If you’ve been in the marketing and advertising world for a bit, you’re probably super …

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Facebook Lead Ad Changes and How it Affects You

A Breakdown of the Facebook Lead Forms changes Facebook, like all other social media platforms, is in a constant ebb and flow of change. We are always trying to keep you up to…

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Facebook’s New Tools for Brands and Public Figures

New Facebook Tools for Brands and Public Figures   One of the most powerful aspects of Facebook is its ability to allow public figures to interact with their audiences. W…

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Back to Basics: Facebook Groups 101

Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see.  In 2018, the algorithm that controls…

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Not Using the Facebook Audience Network? Here’s Why You May Be Missing Out!

Reasons to Consider Exploring the Power of the Facebook Audience Network When you are in the process of creating ads, and specifically where to place them, there are lots of o…

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How to Score with 
Facebook Awareness Campaigns

We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and wit…

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WARNING: Don’t Make These 4 Facebook Advertising Mistakes

Avoid These 4 Facebook Advertising Mistakes at All Costs According to a recent report, Facebook advertising spend is expected to reach $25.56 billion by the end of 2019. This …

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7 Facebook Video Ad Hacks You Should Know

There was a time when Facebook video ads were the new kid on the block. It was possible to jump in and quickly reap huge benefits. Today, the space is crowded and it can be to…

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Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surp…

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The Facebook Pixel That Misfired… And How I Fixed It

Pixel. This very word has made most of us in the marketing and advertising world tremble — or at least lose some sleep. The reason for our pixel frustrations is simply becau…

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Facebook Ads for Chiropractic Offices

4 tips for Successful Chiropractic Facebook Ads  As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads.  This is not related to …

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How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they ena…

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Two New Facebook Ad Features to Look Out For

Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…

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Facebook Dating Has Arrived

Facebook Dating Is Here! There’s a good chance Facebook has made itself useful in many aspects of your life.  Communicating and staying up to date with friends and family, …

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Combining Facebook Carousel Ads and Collection Ads

How To Combine Facebook Carousel Ads With Facebook Collection Ads Facebook has been the go-to platform for advertisers for quite some time now.  The vast amount of people tha…

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Facebook Live vs. YouTube

Facebook Live vs YouTube For Video Content Video Marketing is huge!  Email, social media, blogs, they all have an important part to play in the world of modern advertising, b…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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Product Launch with Digital Marketing

How To Prepare For a Product Launch With Digital Marketing. We know how CRUCIAL digital marketing is. However, a recent study showed that only 15.69% of small businesses in th…

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How An Optimized Thank You Page Can Make You More Money

How To Optimize Your Thank You Page As advertizers, we spend a lot of time creating and optimizing the perfect landing pages. A lot of thought and research is put into the pro…

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Facebook’s New Playable Ads

How Facebook is Introducing ‘Try Before you Buy’ Part 1: Playable Ads How often do people want to try before they buy? In the current eCommerce market, 50% of consumers co…

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Increase Engagement Using Facebook Stories

Advertising With Facebook Stories Stories are becoming the go-to way to share visual content with family, friends, or followers.  Every single day, there are over one billion…

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Instagram Algorithm: The Truth

Instagram Shot Down Rumors Regarding Algorithm Photo-sharing giant, Instagram, shot down rumors regarding changes to their algorithm earlier this week. You may have seen the f…

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Influencer Marketing Campaigns: The Basics

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

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Facebook Video Creation Kit

Facebook’s Video Creation Kit Video is one of the most effective ways to connect with customers. This tool allows you to create video ads that fit seamlessly into the m…

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Instagram’s Newest App: Threads

Instagram is Testing a New Messaging App, Threads Instagram is currently in the process of developing a new, standalone messaging app called Threads. The app is meant to promo…

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Facebook Events Now Have Ticketing Functionality

Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now.  If y…

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Facebook Ad Relevance Diagnostics

Facebook has Replaced Relevance Score with Ad Relevance Diagnostics Relevance is a big word when you are trying to appeal to your customers through your ads. Scientifically, p…

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Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…

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