Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …

What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …

Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

Generate Leads with a Quiz In this article, I am going to explain how adding quizzes to your lead ads on Facebook can benefit your business. While giving you the steps to make…

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …

Facebook Making Pages More Transparent And Accountable Facebook just introduced new measures to weed out Page content that goes against their policies. In addition, they’…

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…

Let’s Make 2019 Our Most Successful Year Yet New year, new goals, new objectives, and a fresh start. It is crucial to set Year Over Year (YOY) goals to ensure your growth is…

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

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Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

More Reasons You Need To Use Facebook Ads This is part two of the reasons you should be using Facebook to grow your business. To read part one, click here. To learn even more …

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…