Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …

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Workplace By Facebook: Part 2

What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …

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Workplace by Facebook Part 1

Workplace by Facebook Workplace is Facebook’s version of an internal collaboration tool, like Asana or Slack. The service combines next-generation technology and simple feat…

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Using Credit Cards to Get More out of Your Ad Spend

One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …

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Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …

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Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…

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Tips For Facebook Lead Magnets

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

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Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together a Face…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

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New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these updates ar…

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Jumpstart Your Holiday Advertising

Holiday Strategies The time is here to jumpstart your advertising! The holidays have major effects on Facebook advertising, and as marketers being prepared and implementing st…

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Is Facebook Russian to Cover Their Tracks?

While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an increase in ads from a company called “The In…

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Instagram For Business: Getting Started

Getting Started With Instagram For Business By having a business Instagram, you are tapping into a social media goldmine of potential customers for your business. Instagram ha…

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How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has said repeatedly that one of …

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Goodbye Power Editor – Hello New & Improved Ads Manager

In a recent announcement, Facebook let us all know that Power Editor is on its way out.  In an effort to make things easier on advertisers. Facebook decided that merging Powe…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Facebook’s Pin Drop: Rule Your Area

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Facebook’s Data Collection Practices Revealed (It’s a bit scary!)

We all know Facebook collects data. But, did you know to what extent? We’ve all been there. You’re scrolling your News Feed only to come across an ad that just seems a…

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Facebook vs. Snapchat – The Battle of the “Stories” Features Heats Up…

Facebook has always been ahead of the game with encouraging interaction between companies, events, and people with similar interests. And now, they’ve made another huge step…

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Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years Facebook has seriously…

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