PPE Objective vs Conversions Case Study – Knowledge Bomb #11

Don't underestimate a well-planned page post engagement (PPE) campaign. In this post we'll reveal how a PPE objective can outperform some conversion goals.…

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Prohibited Phrases To Avoid In Your Facebook Ads

Facebook ad approval depends on the content of your ad. Get to know the five types of prohibited phrases in this post to save time and avoid rejected ads.…

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Facebook Targeting: Simplification or Segmentation

Using account simplification or segmentation of your audiences effectively depends on your Facebook Ads strategy. Learn the best method for your campaigns here!…

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Facebook Premiere: What to Know

Facebook Premiere gives you the ability to release awesome, professional-quality video content without the stress or hassle of hosting a live broadcast.…

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Partner Post Roundup | Revealbot Facebook Ads Tips

Even if you aren’t using their system, Revealbot Facebook Ads tips and strategies can improve your campaigns, audiences, and more. Check out these posts!…

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Facebook Targeting By Income Via ZIP Codes

Facebook targeting by income is back in the U.S. This time it's based on average household income by ZIP code. Get all the details in this post.…

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Best Facebook Ads Manual Bidding Strategies Explained – Knowledge Bomb #3

Manual Bidding on Facebook is a topic of constant debate. We’ll address manual bidding on Facebook Ads and the various methods we use in this post.…

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Don’t Be Confused About The Conversion Window

Facebook's conversion window can be confusing, but it doesn't have to be. Read this post to understand how you can attribute and optimize your ad sets.…

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7 Useful Apps to Automate Your Social Media

Using a program to automate your social media lets you focus on results and creating better content. Here are 7 useful apps to automate your social media.…

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How to Develop a Facebook Marketing Strategy that Works

Is your Facebook marketing strategy up to date with the latest algorithm changes? Follow these steps to feel the force of campaign optimization.…

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4 Secrets to Building Killer Video Ads

4 Tips for Successful Video Ads In today’s world, where there are so many options in the advertising and marketing world, it’s hard to know exactly which ad opportunities …

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Why Pinterest Shares Fell 4% Because of Facebook Yesterday

Pinterest shares quickly fell more than 4% in after-hours trading on Thursday evening when news broke that Facebook has released a competing app. It’s called Hobbi and h…

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Unlock Revenue from 2.82 Billion Users When You Pair Email Marketing with Your Social Media Efforts

Every entrepreneur, both young and old continuously look for the best marketing tool that can generate the most revenue for their business. But in reality, there is no one per…

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How to Revitalize Campaigns with Facebook’s Inspect Dashboard

Give Your Campaigns a Much Needed Boost With Facebook’s Inspect Dashboard If you’ve been in the marketing and advertising world for a bit, you’re probably super …

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Facebook Lead Ad Changes and How it Affects You

A Breakdown of the Facebook Lead Forms changes Facebook, like all other social media platforms, is in a constant ebb and flow of change. We are always trying to keep you up to…

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Facebook’s New Tools for Brands and Public Figures

New Facebook Tools for Brands and Public Figures   One of the most powerful aspects of Facebook is its ability to allow public figures to interact with their audiences. W…

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Back to Basics: Facebook Groups 101

Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see.  In 2018, the algorithm that controls…

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Not Using the Facebook Audience Network? Here’s Why You May Be Missing Out!

Reasons to Consider Exploring the Power of the Facebook Audience Network When you are in the process of creating ads, and specifically where to place them, there are lots of o…

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How to Score with 
Facebook Awareness Campaigns

We’re often asked whether or not Facebook awareness campaigns are worth the time, money, and effort. Our answer to this question is quite simple — if done well and wit…

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WARNING: Don’t Make These 4 Facebook Advertising Mistakes

Avoid These 4 Facebook Advertising Mistakes at All Costs According to a recent report, Facebook advertising spend is expected to reach $25.56 billion by the end of 2019. This …

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7 Facebook Video Ad Hacks You Should Know

There was a time when Facebook video ads were the new kid on the block. It was possible to jump in and quickly reap huge benefits. Today, the space is crowded and it can be to…

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Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surp…

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Facebook Ads for Chiropractic Offices

4 tips for Successful Chiropractic Facebook Ads  As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads.  This is not related to …

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How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they ena…

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Two New Facebook Ad Features to Look Out For

Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…

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Facebook Dating Has Arrived

Facebook Dating Is Here! There’s a good chance Facebook has made itself useful in many aspects of your life.  Communicating and staying up to date with friends and family, …

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Combining Facebook Carousel Ads and Collection Ads

How To Combine Facebook Carousel Ads With Facebook Collection Ads Facebook has been the go-to platform for advertisers for quite some time now.  The vast amount of people tha…

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Facebook Live vs. YouTube

Facebook Live vs YouTube For Video Content Video Marketing is huge!  Email, social media, blogs, they all have an important part to play in the world of modern advertising, b…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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Product Launch with Digital Marketing

How To Prepare For a Product Launch With Digital Marketing. We know how CRUCIAL digital marketing is. However, a recent study showed that only 15.69% of small businesses in th…

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