View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

View-Through conversions and revenue are often overlooked in Facebook reporting. Find out how view-through works and how to access that data in this post.…

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Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I optimize my campaign?…

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Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below). This will al…

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The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

In this article we'll cover the 4 types of Ad Copy we use most frequently and provide you with some examples that have stood the test of time.…

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Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…

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