Sawed-Off Shotgun Method

The Sawed-Off Shotgun Method modifies Tim Burd's Shotgun Method for FB campaigns with smaller budgets. Use it to test new products or save idle campaigns.…

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Key Performance Indicator’s: Metrics To Know Part #3

Drumroll So far in our KPI series we have touched on CTR (click through rate) and frequency. These metrics lead us into the final drumroll of our KPI series. In this article, …

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Key Performance Indicator’s: Metrics to Know Part #2

Ad Frequency Online advertisers often focus on click-through rate (CTR) and cost per action (CPA), when monitoring ad performance. What about ad frequency? Getting your freque…

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