Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surp…

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There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

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New Partnerships For Jobs On Facebook

Jobs on Facebook is Helping Over a Million Users Get Hired Jobs on Facebook is a career-driven feature that was launched in 2017.  Considering the billions of connections wit…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

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New Facebook Feature: Easily Manage Multiple Locations

You will now be able to manage multiple store pages easier than ever. Restaurants or car dealership owners with multiple locations will love this update. In the past Facebook…

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New Business Tools On Facebook To Try

New Business Tools to Help Small Businesses Grow Facebook is working to show appreciation to the 90 million small entrepreneurs that conduct business on their platform. Facebo…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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Instagram Updates Of 2019

Instagram Updates Of The Year So Far In recent years, Instagram has become a widely-used social media app around the globe. Why wouldn’t it be? It’s social, it’s visual,…

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Instagram Shopping Made Easier With Checkout

Instagram Introduces Shopping Without Leaving The App Instagram is best known for its square image format, its virtual lack of a website and, of course, it’s nostalgic filte…

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Instagram Leveling Up Branded Content Ads

Instagram Branded Content Now Promoted As Feed Ads It is undeniable that Instagram is catching up with Facebook’s ability to handle your business goals. Just recently, I…

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In-Stream Video Ads Make Their Debut!

The new in-stream video ads will now allow advertisers to show 5-15 second ads to users who are watching a Facebook video. The in-stream ads will be available for the video vi…

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How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they ena…

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Get Hyped for Instagram’s new AR Ads Coming Soon

Instagram’s new AR Ads Coming Soon Instagram may have started out as a simple platform for sharing and liking the photos of your friends and colleagues, but their ambition i…

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Facebook’s Instant Experience: Part Two

In our previous article, we introduced you to Facebook’s Instant Experience feature. This powerful form of advertising gives users a great immersive experience all while…

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Facebook’s Instant Experience: A Mobile Masterpiece

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

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Facebook vs. Snapchat – The Battle of the “Stories” Features Heats Up…

Facebook has always been ahead of the game with encouraging interaction between companies, events, and people with similar interests. And now, they’ve made another huge step…

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Facebook Updates Recap

Stay on top of Facebook Updates on Business Products and Services It is important that you are aware of the changes of some business tools. Facebook Updates are dynamic and cr…

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Is Updating Advertising Features

Facebook Advertising Updates: What To Expect We all are advertising on Facebook (or should be). Which is why the company never stops at improving their tools. Today, Facebook …

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Facebook Flight Ads: A Runway For More Profit

Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…

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Facebook Announcements From The F8 Conference

Facebook announcements made known during F8 conference The F8 conference is an annual conference held by Facebook meant for developers and entrepreneurs who work with the comp…

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Facebook Ads Manager Feature: Campaign Budget Optimization

Campaign Budget Optimization Facebook has a feature that can help with optimizing your ad budgets. If you run ads with multiple ad sets you are going to want to stick around. …

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Cost Cap: The Latest Strategy of Facebook’s Bidding System

Understanding the Facebook Bidding System Facebook’s Ad delivery system works on a bidding system. This method automatically determines which ads will be displayed in th…

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Comment To Messenger: What To Know

Comment To Messenger It doesn’t get more personal than a direct message to your prospects and customers. This is exactly what the Comment-To-Messenger feature on Facebook al…

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Ad Updates Relating To Social Issues, Elections and Politics

Facebook Announces Ad Updates To Show Their Intent To Protect The Honestly Of Elections Facebook is a platform that caters to almost all aspects of a user’s social life.…

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“Why Am I Seeing This Ad?”

Facebook Makes Another Update To Ad Transparency You scroll the News Feed to get an update on your friends. Sometimes, all you see are ads after ads and you think to yourself,…

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