Back to Basics: Facebook Groups 101
Facebook Groups 101 Facebook groups are a crucial part of how Facebook works, and how people see content that they actually want to see. In 2018, the algorithm that controls…
Instagram Stalking Feature Is Dead
Say Goodbye to Instagram’s Following Tab, But Did You Know It Even Existed? If you aren’t ready aware, Instagram has trashed a feature known as the Following tab a few w…
Get Hyped for Instagram’s new AR Ads Coming Soon
Instagram’s new AR Ads Coming Soon Instagram may have started out as a simple platform for sharing and liking the photos of your friends and colleagues, but their ambition i…
Two New Facebook Ad Features to Look Out For
Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…
Facebook Dating Has Arrived
Facebook Dating Is Here! There’s a good chance Facebook has made itself useful in many aspects of your life. Communicating and staying up to date with friends and family, …
Facebook Live vs. YouTube
Facebook Live vs YouTube For Video Content Video Marketing is huge! Email, social media, blogs, they all have an important part to play in the world of modern advertising, b…
Product Launch with Digital Marketing
How To Prepare For a Product Launch With Digital Marketing. We know how CRUCIAL digital marketing is. However, a recent study showed that only 15.69% of small businesses in th…
Facebook’s New Playable Ads
How Facebook is Introducing ‘Try Before you Buy’ Part 1: Playable Ads How often do people want to try before they buy? In the current eCommerce market, 50% of consumers co…
Facebook Video Creation Kit
Facebook’s Video Creation Kit Video is one of the most effective ways to connect with customers. This tool allows you to create video ads that fit seamlessly into the m…
Facebook Changes: Housing, Employment, and Credit Ads
Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…
Who Is Buying Political Ads?
Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…
Facebook Updates of 2019: Part Two
Facebook Updates You Need For 2019 Part 2 Have we mentioned that Facebook puts out a lot of updates? We have decided to extend our series into two parts in order to give you…
Facebook Updates of 2019: Part One
Facebook updates you need to know for your 2019 strategies Let’s talk Facebook updates. Social media, and more specifically, social media marketing is constantly changin…
Facebook Launches Lead Generation in Messenger
Facebook just Released Lead Generation in Messenger Facebook is working on making some changes and updates in the way that businesses communicate with users. Just last week, F…
Heads Up! Facebook News Feed Ads Are Changing
Here’s How Facebook News Feed Ads Are Changing Facebook is doing some tweaking to ad creative on its mobile News Feed. They are constantly studying, changing, and improv…
Introducing Ads On Instagram Explore
Instagram’s Discovery Destination Will Now Feature Ads Instagram’s Explore page is where users go to discover new content that aligns with their interests. The pos…
Ad Updates Relating To Social Issues, Elections and Politics
Facebook Announces Ad Updates To Show Their Intent To Protect The Honestly Of Elections Facebook is a platform that caters to almost all aspects of a user’s social life.…
Instagram Updates Of 2019
Instagram Updates Of The Year So Far In recent years, Instagram has become a widely-used social media app around the globe. Why wouldn’t it be? It’s social, it’s visual,…
New Partnerships For Jobs On Facebook
Jobs on Facebook is Helping Over a Million Users Get Hired Jobs on Facebook is a career-driven feature that was launched in 2017. Considering the billions of connections wit…
Cost Cap: The Latest Strategy of Facebook’s Bidding System
Understanding the Facebook Bidding System Facebook’s Ad delivery system works on a bidding system. This method automatically determines which ads will be displayed in th…
Truth About The Recent Instagram Password Leak
Password Leak Affected Millions of Users on Instagram A few weeks ago, Facebook confirmed a password-related issue. The issue has impacted not only thousands as previously sta…
Facebook Is Updating Advertising Features
Facebook Advertising Updates: What To Expect We all are advertising on Facebook (or should be). Which is why the company never stops at improving their tools. Today, Facebook …
Bringing Interactivity To Instagram Story Ads
If You’re Not Advertising On Instagram Stories, You May Be Missing Out. Instagram Stories came to life in August 2016. Since then, we’ve been seeing a huge variety of mome…
So Long, Relevance Score
Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…
Zuckerberg Promises A Secure and Encrypted Messaging Platform
Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…
Content Review On Facebook: The Facts
Facts From Facebook on Content Review The New York Times Recently published an article about Facebook and the way the company moderates its content. Accusing Facebook of being…
Facebook Flight Ads: A Runway For More Profit
Facebook has introduced a new advertising feature, Flight Ads. This feature allows airlines to send targeted ads to people who have searched for flights on the internet. For a…
