Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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Workplace By Facebook: Part 2

What You Get with Workplace In part 1 of Workplace by Facebook, we covered the basics. What the service offered and how to get your business starting using Workplace. In this …

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Ways To Build Your Brand Digitally

Brand Building in the Modern Age Building your brand is more important than ever before.  It affects your ability to outshine the competition. This leads to increased brand l…

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ThruPlay Optimization: Spend Less on Video Ads

Facebook Introduces ThruPlay Optimization as the New Video Ad Solution In the digital marketing world, using video ads can be somewhat expensive. As a result, Facebook first c…

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The Quickest Ways To Bring Traffic To A New Website

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

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The Future Of Content Marketing

How To Prepare And Adapt To The Future Of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…

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Re-engaging Through Sponsored Messages

Reconnect with people through Facebook Sponsored Messages. In 2017, Facebook introduced sponsored messages as a way to supplement an advertiser’s Click-to-Messenger ads. The…

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Optimizing Your Creative For Mobile Video Ads

How to Optimize your Creative for Mobile Video Ads Facebook recently conducted a study on audience attention on mobile platforms. They found that people’s eyes fixated l…

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Optimize Your Mobile Landing Page To Boost Sales

Optimize Your Mobile Landing Page To Boost Sales 51% of shoppers say they use mobile devices to find new brands and products. Knowing this, it is essential that you have a mob…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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Instagram Lead Generation Strategies

Lead Generation on Instagram Instagram is a great platform for your business to inform and interact with your followers. In this article, I will go over a couple simple strate…

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Instagram eCommerce Sales Strategies: Part One

Instagram is a blooming marketing platform for eCommerce. Instagram eCommerce is the talk of the town. Customer engagement rapidly increased when brands started to promote o…

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Incorporating Text Messaging Into Ad Strategy

Incorporating Text Messaging Into Ad Strategy There is a 63% chance that you’re reading this on your phone. In the world we live in, we are glued to our phones. Whether you…

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How An Optimized Thank You Page Can Make You More Money

How To Optimize Your Thank You Page As advertizers, we spend a lot of time creating and optimizing the perfect landing pages. A lot of thought and research is put into the pro…

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Facebook Updates Recap

Stay on top of Facebook Updates on Business Products and Services It is important that you are aware of the changes of some business tools. Facebook Updates are dynamic and cr…

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Facebook Update: Streamlining Messaging And Groups

Facebook Is Making Changes To Messaging and Groups For Businesses Facebook is introducing two new ways for people and business to connect on their platform. Through messaging …

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

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Facebook is Making Faster Mobile Load Times a Top Priority

Facebook is always listening to their community and constantly making tweaks to their platform to improve the user experience. With their latest roll out, Facebook is now clos…

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Facebook Events Now Have Ticketing Functionality

Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now.  If y…

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Facebook Brand Safety Controls

Understanding Brand Safety Controls Facebook gives top priority to safety. They describe the way they detect and take down bad content on the Community Standards page. With ov…

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Facebook Ad Placements: What to Know

What to Know About Facebook Ad Placements Ad placements designate where your ad actually shows up and on what platform. Placements help you reach more of the people you care a…

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Email Copy Tips and Tricks: Part One

Email Copy Tips And Tricks You probably read our blog post about the importance of using both Facebook ads along with email marketing. If you haven’t yet, check it out here.…

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Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced marketers …

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10 Tips To Improve Your SEO

What Is SEO? SEO, or Search Engine Optimization, is a set of rules that websites and blogs can follow to optimize their search engine results and improve their rankings on sea…

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