Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Reasons To Use Facebook Ads: Part Two

More Reasons You Need To Use Facebook Ads This is part two of the reasons you should be using Facebook to grow your business. To read part one, click here. To learn even more …

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Messenger TOS Update

Messenger Terms Of Service Update Facebook is good at cracking down on accounts not playing by the rules.  Don’t be the one to get your account (or worse your client&#…

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Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

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January 2019: Instagrams Top Updates for Businesses

Top Instagram Updates from January you need to Know The new year brings businesses and marketers time to take a look at new strategies and ideas to achieve their goals. In …

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Introducing ‘Facebook Showcase’, Premium Video Ads

Facebook Announces ‘Facebook Showcase’ Premium Video Advertising Option This week, Facebook has launched its new ‘Facebook Showcase’ ad program. It is …

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Facebook’s Hard-Hitting Issues: Part Two

Additional Issues Facebook Is Working On If you’ve read part one of this article series, you’ll know that Facebook is facing some serious concerns from its users. …

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on getting you to pur…

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Facebook Reinstates Professional Targeting Options

Facebook Reinstates Professional Targeting Facebook’s recent announcements regarding targeting have been mostly about the removal of features. But today we have some go…

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Facebook Privacy Updates

Facebook Privacy Updates Facebook implemented privacy updates to become more transparent with their users. Since the Cambridge Analytica scandal Facebook has been under scruti…

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Facebook is Making Improvements to Your News Feed

Facebook recently announced that in the coming months they will be making some changes to users’ News Feed. The changes are an attempt in to make it easier to read &…

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Facebook Introduces Household Income By ZIP Code

Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…

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Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first.  Mi…

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Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the re…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Changes Facebook Made In 2018

Changes Facebook Made To Ads In 2018 It is crucial to get up-to-date with the changes that Facebook made to ads in 2018. As we start the new year, this is the best way to be p…

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Certify Compliance to Facebook’s Non-discrimination Policy

Advertisers Must Certify Compliance With Facebook’s Non-Discrimination Policy Anytime you run Facebook Ads you are agreeing to their non-discrimination policy. Periodica…

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CBO Update: Prepare, Don’t Panic

Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…

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