Editor’s Note: This post has been updated with new links and content.
Original Publication Date: August 7, 2019
You’re ready to get that new campaign or ad set off the ground. Everything is in place. But you have an ad stuck in review.
Cue frustration, unhappy clients, lost sales, and more.
Facebook reviews and approves ads fairly quickly in most cases. Sometimes, like a pizza delivery, it happens within 30 or so minutes. However, sometimes it can take quite a bit longer.
What Do You Do with an Ad Stuck in Review?
You may wonder, “Is there anything I can do when my ad is stuck in review?” The answers may surprise you — at least one or two!
(We promise that the rest of this post won’t sound like Dr. Seuss, sorry.)
This is what to do if you have an ad stuck in review.
Ad Stuck in Review Option 1: Chat Support
The first option is to reach out to Facebook Chat Support.
You can reach Facebook support in two ways. You should get a response via email or chat if you’re within designated business hours and a support agent is available.
Their chat support is a very useful and timely tool that you should use if you haven’t yet. You’ll get faster, more personalized support than automated help channels.
This Chat Support option will only be visible to you if there is a support agent available. If you’re not seeing it and want real-time answers, wait a while and try again.
The 24-Hour Clock
The Support team has a rule regarding an ad stuck in review. They can manually review ads that have been stuck for more than 24 hours.
The “24-hour clock” starts over each time you make an edit to the ad or ad set in question, so keep this in mind and be cautious when making changes, creating duplicates, adjusting budgets, etc. The Support team can only force a review of an ad that hasn’t been changed in 24 hours.
Ad Stuck in Review Option 2: Help Center Form
You’ll also find an option to submit a form for ads pending review for over 24 hours in the Help Center.
You’ll need your AD ID, case number, and any additional notes they may find helpful. If you’re not sure where to find your AD ID, click here.
If you haven’t reached out to Facebook and don’t have a case number, simply enter N/A. Submit your form and hopefully, Facebook will reach out to you in a timely manner.
Final Thoughts on Ads Stuck In Review
Hopefully, you don’t run into this issue too often. But if you do, you now know how to handle it.
Have you ever had an ad that was stuck in review? What did you do to fix the situation? Let us know!