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Latest News
In order to be successful with your advertising, you have to be willing to test and compare different tactics. Facebook recently added a...
Facebook is giving advertisers a way to get creative with video ad innovations. They announced that they will be testing (AR) augmented reality...
Want to use IGTV to deliver longer videos to your Instagram audience? If so you need to stick around and read this article!...
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Knowledge Bombs
PPE Objective vs Conversions Case Study – Knowledge Bomb #11
More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power...
How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10
Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has...
Using a Post ID to Maintain Social Proof – Knowledge Bomb #9
As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It's human nature, people just trust a company or...
Little Known Custom Audience Hacks – Knowledge Bomb #8
As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If...
Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2
The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I...
Ad Set Start Time Tips – Knowledge Bomb #7
Question:
When is the best time to start a new ad set?
Answer:
Typically, right after midnight for whatever time zone your ad account is on (see side note below)....
View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge...
An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the "View-Through Revenue". Below we will explain what it is, how it works, how...
Business Manager “Insurance Policy” – Knowledge Bomb #6
Pay close attention to this one because it could save your business! It has saved ours in the past and now we're sharing the knowledge in hopes...
News
Split Test Feature
In order to be successful with your advertising, you have to be willing to test and compare different tactics. Facebook recently added a split test feature that...
Testing: New Facebook Features
There are a couple features that are being tested by Facebook and we have the sneak peek for you! There is no exact date on if and...
Facebook Introduces Augmented Reality Ads In The News Feed
Facebook is giving advertisers a way to get creative with video ad innovations. They announced that they will be testing (AR) augmented reality ads in News Feed....
IGTV: What You Need To Know
Want to use IGTV to deliver longer videos to your Instagram audience? If so you need to stick around and read this article! We have the details...
Tips to Optimize Facebook Ads
Everyone wants to know what can be done in order to optimize Facebook ads. If you have had success with Facebook advertising, you are aware of the...
Facebook Axes Partner Categories
Facebook recently announced that they will be shutting down Partner Categories. The shutdown of partner categories comes as little surprise. Especially considering the recent tough times Facebook has...
Facebook Update: Attention Retailers
Facebook announced an update that will impact retailers around the globe. When you think of retail you do not realize the impact your mobile device has on...
Marketplace Ad Placement: New Feature
A new placement for advertisers to reach potential customers has been added to Facebook. Advertisers will now be able to place ads in the Marketplace. This is...
