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Optimize Facebook Ads
Everyone wants to know what can be done in order to optimize Facebook ads.  If you have had success with Facebook advertising, you...
Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the recent...
Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your...

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Knowledge Bombs

PPE Objective

PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power...

How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has...
Social Proof

Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It's human nature, people just trust a company or...
Custom Audience Hacks

Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If...
Facebook ad budget

Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I...

Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below)....

View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge...

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the "View-Through Revenue". Below we will explain what it is, how it works, how...
Facebook Business Manager

Business Manager “Insurance Policy” – Knowledge Bomb #6

Pay close attention to this one because it could save your business! It has saved ours in the past and now we're sharing the knowledge in hopes...

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News

Optimize Facebook Ads

Tips to Optimize Facebook Ads

Everyone wants to know what can be done in order to optimize Facebook ads.  If you have had success with Facebook advertising, you are aware of the...

Facebook Axes Partner Categories

Facebook recently announced that they will be shutting down Partner Categories.  The shutdown of partner categories comes as little surprise.  Especially considering the recent tough times Facebook has...

Facebook Update: Attention Retailers

Facebook announced an update that will impact retailers around the globe.  When you think of retail you do not realize the impact your mobile device has on...
New Ad Placement: Marketplace

Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is...

Facebook Halts Cryptocurrency Advertising

Facebook will no longer allow crypto advertising “Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first....
Url Dynamic Parameters

Facebook URL Dynamic Parameters

URL Dynamic Parameters Facebook has made some upgrades in the way that you can dynamically insert campaign and ad information into URLs. URL Dynamic Parameters are under the...
Social media influencer marketing

5 Reasons Influencers Aren’t Replying to Your Messages

One of the most frustrating things when launching an Influencer marketing campaign, or trying to book a single post, is getting a reply. You can send messages...

Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals...

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