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While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an...
If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are...
As a leader of a Facebook group, your duties include things such as: selecting privacy levels, attracting attention to the group, having clear...

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Knowledge Bombs

PPE Objective

PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power...

How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has...
Social Proof

Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It's human nature, people just trust a company or...
Custom Audience Hacks

Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If...
Facebook ad budget

Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I...

Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below)....

View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge...

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the "View-Through Revenue". Below we will explain what it is, how it works, how...
The 4 Types of Ad Copy You Need to Know About

The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb...

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for...

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Messenger Bot + Black Friday = More Sales!

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed...

12-Point Checklist for Success: Black Friday & Cyber Monday

Are you prepared for arguably the biggest ad spends you will see all year? With Black Friday & Cyber Monday right around the corner, we decided to...
Facebook Pixel Basics

Back to the Basics – Understanding the Facebook Pixel Part #2

We hope you all found Part #1 of The Facebook Pixel Series useful. Here is a quick recap for those of you that might have missed it....
Facebook Pixel Basics

Back to the Basics – Understanding the Facebook Pixel Part #3

Welcome back, everyone! We hope you enjoyed Part #2 of our Facebook Pixel Series. Now that you have created your standard events and custom conversions, you’re ready to start...

Influencer Marketing On Your Own vs. With An Agency

Here's my answer: It really depends. It depends on your long term goals and knowledge of social media platforms. The problem I find when brands try to...

New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these...
facebook pixel

Back to the Basics – Understanding the Facebook Pixel Part #1

It’s amazing to me that I still see advertisers to this day not utilizing The Facebook Pixel. When advertising on Facebook, it’s one of the most important...

Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together...

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