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With the recent news of strict environmental regulations about to take effect in China, some drop shippers are starting to become a little...
We’ve known for years that Facebook was using their algorithms to closely monitor the user experience on our landing pages. But now, they’re...
The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom...

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Knowledge Bombs

Custom Audience Hacks

Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If...
Facebook ad budget

Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I...

Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below)....

View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge...

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the "View-Through Revenue". Below we will explain what it is, how it works, how...
The 4 Types of Ad Copy You Need to Know About

The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb...

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for...
Value based lookalike audiences

Facebook Custom Audience Based on Value – Knowledge Bomb #1

One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value...

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video

How to Get Past Instagram Stories 24 Hour Limit

Quick Trick on how to get past the Instagram Stories 24 hour limit of uploading any Photos & Videos on Instagram Stories. With over 250 million active...
The absolute basics of Facebook custom conversions

What’s The Big Deal About Facebook Custom Conversions?

Hey, have you heard of Facebook Custom Conversions? No? That's cool but you have like 20 different kinds of products on your e-commerce storefront and you want...
Facebook Business Manager Starting Line

Back to the Basics – Facebook Business Manager

For all you seasoned Facebook Marketers, this one will be a little bit of a re-cap on Facebook Business Manager. But, for anyone that is new to...
Fake Video Play Buttons

Facebook Cracking Down on Fake Video Play Buttons & More

As part of Facebook's continued effort to further crack down on click bait and spammy posting tactics. Facebook has announced two updates that will limit the spread...

Facebook is Making Improvements to Your News Feed

Facebook recently announced that in the coming months they will be making some changes to users' News Feed. The changes are an attempt in to make it...

Facebook Uses Onavo to Gain Inside Scoop on Competitors

We all know Facebook is tracking our activity on their platform. But, not very many people understand to what extent, or how they do it. In recent years...

Facebook Messenger Ads are Now Available Worldwide

More great news out of Facebook this week! After finalizing successful testing in Australia and Thailand, Facebook will now be opening up their Messenger Ads to more...
facebook store visits

Facebook Testing New Feature for Physical Locations with – Store Visits

Facebook is looking to dip in to retailer’s ad budgets this holiday season with their newest custom audience feature, store visits. With this addition Brick & Mortar...

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