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In a recent announcement, Facebook let us all know that Power Editor is on its way out.  In an effort to make things...
If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s...
We all know Facebook collects data. But, did you know to what extent? We’ve all been there. You're scrolling your News Feed only...

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Knowledge Bombs

PPE Objective

PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power...

How Your Business Page Impacts Conversion Cost – Knowledge Bomb #10

Did you know that the content you post on your Facebook Business Page can have a major impact on your ad delivery? Well, it’s true! Facebook has...
Social Proof

Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It's human nature, people just trust a company or...
Custom Audience Hacks

Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If...
Facebook ad budget

Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2

The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I...

Ad Set Start Time Tips – Knowledge Bomb #7

Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below)....

View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge...

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the "View-Through Revenue". Below we will explain what it is, how it works, how...
The 4 Types of Ad Copy You Need to Know About

The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb...

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for...

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influencer marketing, influencers, Twitter ads, instagram influencers

Influencer Marketing – How to Decide What Channel to Use

Influencer Marketing Channels If you're new to Influencer advertising, you might be wondering where you should be spending your advertising dollars. Taking the time test your specific offer...
sustainable business

A 5 Step Guide to Building a REAL Sustainable Business

With the recent boom in Digital Marketing, it seems everyone under the sun is starting their own e-commerce store or ad agency.  But, often times we find...
conversion window

Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced...
Advanced targeting hack for facebook ads

Advanced Targeting Hack For Facebook Advertisers Pt II

In case you missed my last article 'Advanced Targeting Hack For Facebook Advertisers,' you can read it here.To give a brief recap, we were looking at using...
Facebook Chatbot for Lead Gen

Facebook Chatbot: A Low-Budget Lead Gen Tool

A Facebook chatbot is a new, killer strategy for generating high-quality leads! This tutorial will teach you how to take advantage of your existing post engagement by setting...
Integrating Messenger Bot with CRM

Integrating a Messenger Bot with Your CRM

Today I’ll be teaching you how to use a Messenger bot to automatically gather and push customer data to your existing CRM. It’s a fun, efficient solution to...

Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in...
Retargeting Audiences

The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already...

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