Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

Pinterest Ads: What are they, why you should use them Pinterest is well on its way to being just as practical as Facebook, Instagram, and Twitter when it comes to ad placement…

Brand Building in the Modern Age Building your brand is more important than ever before.  It affects your ability to outshine the competition. This leads to increased brand l…

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

What is a Lead Magnet? A lead magnet is an offer of something of value that you can give to a prospect in exchange for their info. You’re going to love this part, lead magne…

Facebook and Video Advertising Using video for your Facebook ads is a strategy you should be using. Today video accounts for over half of the availability in Facebook’s …

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…

Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …

What Social Listening is and How to Leverage it If you don’t have a social listening strategy in place, you are missing out on valuable insights. What do your customers …

How And Why To Set A Business Growth Goal Do you think setting goals is boring? I’m sure we would all rather be boosting conversion rates and increasing traffic. Am I ri…

Selling the Invisible: 5 Tips for Selling a Service Most people would agree that it is easier to sell a tangible item than something that people cannot see. If you can’t…

How To Prepare For a Product Launch With Digital Marketing. We know how CRUCIAL digital marketing is. However, a recent study showed that only 15.69% of small businesses in th…

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

Being a business owner or Facebook ads buyer, you know that Black Friday is the single most profitable day in Q4. But, in the spirit of greed and consumerism, I’m here to te…

Critical Conversion Elements for Landing Pages You might be wondering why having an effective, high-converting landing page is important. You could potentially have some of th…

Top Instagram Updates from January you need to Know The new year brings businesses and marketers time to take a look at new strategies and ideas to achieve their goals. In …

Getting Started With Instagram For Business By having a business Instagram, you are tapping into a social media goldmine of potential customers for your business. Instagram ha…

Influencer Marketing: The Basics To Getting Started Developing a successful influencer marketing campaigns involves finding and leveraging influencers that best fit your brand…

How To Increase Your Click-Through Rate Using Facebook Conversational Ads As a marketer, click-through rates (CTR) for your ads are a crucial component that can be a hassle to…

Incorporating Text Messaging Into Ad Strategy There is a 63% chance that you’re reading this on your phone. In the world we live in, we are glued to our phones. Whether you�…

Here are 4 ways to Improve your Ad Creative Ad Creative is debatably the single most important component of Facebook advertising. However, there are a lot of questions that co…

Want to use IGTV to deliver longer videos to your Instagram audience? If so you need to stick around and read this article! We have the details and a few tips for using IGTV w…

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…