Black Friday programming is done in September, not November.
The sheer amount of content brands are pushing out now on email/SMS/push is nauseating… and it works.
It’s not too late… yet. Don’t waste the biggest opportunity of the year for your brand because of a lack of planning.
Get started now with these 12 tips for BFCM marketing, courtesy of Max Grant at Sendlytics.
12 Email Marketing Tips for Printing Cash During BFCM
1. Hold an early access sale.
2. Set your send times before anyone else. Try odd times like 5:57 or 4:15 instead of 6:00 or 9:00.
3. Change your Pop Up. Create a new pop-up that teases your deals leading up to BFCM to skyrocket buyer interest.
4. Change your welcome flow to reflect your BFCM offer during the sales period.
5. Change your Abandon Checkout flow as well to bring shoppers back before your deals end.
6. Unsuppress your list and BLAST as many people as you can. Spam complaints and bounce rates will increase proportionally to the increased sending.
7. Post-BFCM, make sure to suppress those unengaged emails and downgrade your billing so Klaviyo doesn’t tax you.
8. Do you have a VIP program? Hammer people now before BFCM for better discounts
9. Leading up to November, get people ready for BFCM by teasing the sale. Highlight your best sellers, add social proof, and do whatever else you can think of to get them in the buying state of mind.
10. DON’T forget SMS. Blast that list and collect on all the list-building you’ve done all year.
11. When in doubt, send more! We have one client doing $1-2m a month who plans on sending 50 emails during BFCM. Do with that information what you will...
12. Don’t want to do a sale? Do a product launch or advertise the savings on your bundles.
Finally, there are plenty of other ways to take advantage of Q4 without giving away your margin if you can’t afford it. For example, give thanks by sending VIP’s a credit on their next purchase during Thanksgiving.
Make the most of your BFCM — partner with Sendlytics now for essential email marketing insights! Click here to book a Sendlytics demo today!
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