Facebook Pixel Events: A Superpower for Advertisers

By Tim Burd - June 3, 2019 2633 Views
By Tim Burd - June 3, 2019 2634 Views

Facebook Pixel Events Give You More Power Over Ads Management

Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of your campaigns to provide even better results. Without it, you are limiting your targeting options and possibly inaccurately tracking conversions. Resulting in not being able to fully optimize your campaigns. This is why it is significant for you to understand the benefits of Facebook Pixel and how it works.

Facebook Pixel
Facebook Pixel is definitely a game changer for any advertiser who wants more conversions.


What Are The Standard Pixel Events?

These features are the language that Facebook’s machine-learning models understand and use to unlock powerful ad targeting, optimization, measurement, and insights. The Standard Events that are used for this feature are listed below.

  • Add Payment
  • Complete Registration
  • Contact
  • Customize Product
  • Add To Wishlist
  • Donate
  • Find Location
  • Initiate Checkout
  • Lead
  • Purchase
  • Add to Cart
  • Schedule
  • Search
  • Start Trial
  • Submit Application
  • Subscribe
  • View Content

What Can You Do With Pixel Events?

Advanced Website Custom Audiences

As you know, you can create custom audiences like all website visitors or visitors based on time spent. But when you add events to your Pixel, it takes it up a notch. For example, you can create an audience from people who purchased in the last 30 days, order frequency, recency, and time spent on your site to retarget people based on specific intent signals. By layering more parameters, you are dialing in these specific custom audiences.

Conversion Optimization

Conversion optimization is the recommended optimization type for any ad set that has a website conversion goal, such as a form-fill or a purchase.  When utilizing Pixel events, you are giving Facebook more data to help effectively optimize for broader actions. This increases the likelihood of the targeted person to take the action you’re optimizing for, leading your ad to rank higher in the auction for these individuals.

Conversion Tracking

On a regular ad campaign, the usual focus is a combination of CPC (Cost Per Click), CTR (Click through Rate), and Engagement Rate. Pixel events allow you to add a column specifically for the total number, unique number, value and cost of any standard event. Furthermore, you can add event parameters and utilize a product catalog. Then, you can break down reporting into product ID. Above all, there is no limitation in the number of results. Unlike in custom conversions where you can only track 100 results per ad.

Facebook Analytics

This marketing tool enables you to visualize your entire sales funnel and understand the LTV of your customers. Additionally, you can see how your organic and paid strategies intersect. Using your Pixel events, you can categorize the details to your liking. For example, you can see a breakdown of age, gender or country according to purchase value. In a nutshell, the events allow your Facebook analytics to be divisible up to the smallest detail you want.

Facebook Attribution

This tool allows you to understand the impact of your ads across multiple channels even outside Facebook. Combined with Pixel events, you can view the leading sources of website sales per channel. In addition, you can see the number of conversions on mobile after viewing your ads from a desktop (or vice versa).

Dynamic Ads

If you are running an ad for an e-commerce brand, then dynamic ads are priceless. Dynamic ads allow you to hyper-target people based on their interaction with a specific product or similar products in the past. In addition, you don’t need to manually create ads for every product you have. This is ideal for people with dozens or even thousands of products in their catalog because you don’t need to do manually create an ad for each product.

Additionally, Facebook knows what stage of the funnel a visitor has reached and automatically organizes what products were viewed. However, you do need a Facebook Pixel to fully utilize dynamic ads.


Facebook Pixel Events take your analytics to the next level. Don’t spend your time just creating ads and wishing for results. Utilize the tools and resources that Facebook has provided that will allow you to dial in all aspects of your campaign.  If you want to more thoroughly manage your results, then consider adding Pixel Events to the recipe. What are you waiting for?


Happy Hunting!

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