Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

Newly Announced Youtube Features for Augmented Reality Ads Back in June of 2019, Youtube launched a small test for augmented reality.  A few select partners were given access…

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…

Pinterest Ads: What are they, why you should use them Pinterest is well on its way to being just as practical as Facebook, Instagram, and Twitter when it comes to ad placement…

Brand Building in the Modern Age Building your brand is more important than ever before.  It affects your ability to outshine the competition. This leads to increased brand l…

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

Make Your Brand Discoverable on Instagram Creating an Instagram account is usually a pretty straight forward process.  But once it’s made, how do you build a larger audienc…

Location Targeting For Facebook Ads When delivering an ad, it’s important that you target the appropriate audience. This way, you make sure that your ads are relevant to…

UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …

Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…

How To Prepare and Adapt to the Future of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

Conquering Google Ad Quality Score: What it is and Why it Matters What is a Quality Score? Research done by Google Ads shows us that the value of a Google Ad is $2 for every $…

Shorter Attention Spans Calls For New Ad Methods As users spend more time on mobile, advertisers need to learn how and why viewing habits are changing. Microsoft’s 2015 repo…

These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…

Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …

What Social Listening is and How to Leverage it If you don’t have a social listening strategy in place, you are missing out on valuable insights. What do your customers …

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

How And Why To Set A Business Growth Goal Do you think setting goals is boring? I’m sure we would all rather be boosting conversion rates and increasing traffic. Am I ri…

Selling the Invisible: 5 Tips for Selling a Service Most people would agree that it is easier to sell a tangible item than something that people cannot see. If you can’t…