Zuckerberg Promises A Secure and Encrypted Messaging Platform

Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

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Write Landing Page Copy That Converts

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

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Why Is My Facebook Ad Not Delivering?

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

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Utilizing The Updated Business Manager On Facebook

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

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Using Messenger Chatbots To Become A World-Leading Advertiser

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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Understanding Facebook Location Targeting

Location Targeting For Facebook Ads When delivering an ad, it’s important that you target the appropriate audience. This way, you make sure that your ads are relevant to…

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UK Facebook Launches Tool For Reporting Scam Ads

UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …

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Total Addressable Market

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

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There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

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The Quickest Ways To Bring Traffic To A New Website

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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The Importance Of Brand Loyalty

What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…

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The Future Of Content Marketing

How To Prepare And Adapt To The Future Of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…

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The Facebook FTC Agreement

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

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The 6: A Proven Method To Capture Viewers Attention

Shorter Attention Spans Calls For New Ad Methods As users spend more time on mobile, advertisers need to learn how and why viewing habits are changing. Microsoft’s 2015 repo…

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Stuck On Copywriting And Creative Ideas? Use These Tips

These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…

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Storytelling Marketing: Boost Sales And Build Your Brand

Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …

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Social Listening: What Is It And Why Is It Important?

What Social Listening is and How to Leverage it If you don’t have a social listening strategy in place, you are missing out on valuable insights. What do your customers …

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So Long, Relevance Score

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

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Setting A Business Growth Goal

How And Why To Set A Business Growth Goal Do you think setting goals is boring? I’m sure we would all rather be boosting conversion rates and increasing traffic. Am I ri…

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Selling A Service: 5 Tips To Boost Sales

Selling the Invisible: 5 Tips for Selling a Service Most people would agree that it is easier to sell a tangible item than something that people cannot see. If you can’t…

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Quality Over Quantity: Facebook Leads

Tips for Getting Quality Leads on Facebook With most things in life, we can agree that quality is better than quantity. In most niches, lead generation is no exception to this…

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Planning An Effective Customer Value Journey

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

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Optimizing Your Creative For Mobile Video Ads

How to Optimize your Creative for Mobile Video Ads Facebook recently conducted a study on audience attention on mobile platforms. They found that people’s eyes fixated l…

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One Year Since Facebook’s Algorithm Change

What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…

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New Tool For Managing Off-Facebook Activity

What You Need To Know About Facebook’s New Business Tool Facebook is rolling out some updates that are very important to businesses and advertisers. We all know there ha…

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Making Community Marketing Your Priority

Leveraging Community Marketing To Increase Sales If you want a sustainable long-lasting brand that stands the test of time, there is ONE thing you MUST focus on and that’s Y…

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Make Chatting With Your Business More Personal

Level Up Your Messenger Game With Your Customers Today, social media is more than just a place to connect with your friends and families. It is also an effective place for bus…

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