Zuckerberg Promises A Secure and Encrypted Messaging Platform

Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

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Write Landing Page Copy That Converts

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

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Why Is My Facebook Ad Not Delivering?

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

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Using Messenger Chatbots To Become A World-Leading Advertiser

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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So Long, Relevance Score

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

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Planning An Effective Customer Value Journey

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

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One Year Since Facebook’s Algorithm Change

What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…

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Make Chatting With Your Business More Personal

Level Up Your Messenger Game With Your Customers Today, social media is more than just a place to connect with your friends and families. It is also an effective place for bus…

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Instagram Shopping Made Easier With Checkout

Instagram Introduces Shopping Without Leaving The App Instagram is best known for its square image format, its virtual lack of a website and, of course, it’s nostalgic filte…

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How To Get Permission For User-Generated Content

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…

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Facebook And Email Marketing, A Dynamic Duo

Combining Ads And Email Marketing Makes A Dynamic Duo When paired together, social media advertising and email marketing can be an unstoppable duo. But, there are right and wr…

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Facebook Ad Sizes: The Ultimate Guide

All You Need To Know About Facebook Ad Sizes A lot of time is spent browsing through the dynamic Facebook ad guidelines to find the perfect combination of images and words to …

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Creating A Frictionless Shopping Experience

Make Shopping Smooth Sailing For Your Customers Creating a seamless shopping experience for your customers will ultimately result in more conversions. What is frictionless sho…

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Bringing Interactivity To Instagram Story Ads

If You’re Not Advertising On Instagram Stories, You May Be Missing Out. Instagram Stories came to life in August 2016. Since then, we’ve been seeing a huge variety of mome…

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Back To Basics: How To Pump Up Your Social Following

Growing Your Social Media Following Social media is now a big part of our lives. We use it every single day for a wide variety of reasons; to find out information about someon…

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A Messenger Guided Shopping Experience

A Smooth Sailing Shopping Experience Using Messenger In 2015, Messenger started to be developed as a shopping platform in addition to just a messaging platform. It started wit…

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