Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

Compelling Landing Page Copy Equals Conversions Words often lead to people making final decisions, therefore, having compelling copy on your landing page will lead to conversi…

Troubleshooting Your Facebook Ad Delivery It is frustrating to spend hours strategizing and customizing an ad, only to know it has not been delivered. To save you from this fr…

How to Use Facebook Messenger Chatbots Right Now to Become One of the World’s Leading Facebook Advertisers Not long ago, I sold my first startup and launched a new one b…

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

Location Targeting For Facebook Ads When delivering an ad, it’s important that you target the appropriate audience. This way, you make sure that your ads are relevant to…

Total Addressable Market: What it is and How to Calculate It Deciding to start or expand a business can be risky. Hence, gauging the business profit potential or being able to…

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

Shorter Attention Spans Calls For New Ad Methods As users spend more time on mobile, advertisers need to learn how and why viewing habits are changing. Microsoft’s 2015 repo…

Facebook Update: Relevance Score Is Out As an advertiser, how do you know if your ads have in any way impacted the audience? Up to this point, you’d check your relevanc…

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…

What You Need To Know About Facebook’s New Business Tool Facebook is rolling out some updates that are very important to businesses and advertisers. We all know there ha…

Level Up Your Messenger Game With Your Customers Today, social media is more than just a place to connect with your friends and families. It is also an effective place for bus…

Instagram Introduces Shopping Without Leaving The App Instagram is best known for its square image format, its virtual lack of a website and, of course, it’s nostalgic filte…

Level Up Your Instagram eCommerce Strategy You’ve probably already read part one of our Instagram eCommerce sales strategies. We talked about tips for personalizing your…

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…

Updates To Facebook Regulations As we know, Facebook is always adjusting regulations in order to protect its users. Advertising restrictions for alcohol and drug abuse treatme…

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

Facebook Advertising Updates: What To Expect We all are advertising on Facebook (or should be). Which is why the company never stops at improving their tools. Today, Facebook …

Updates To Update Ad Policies For Financial Products And Services Facebook is doing some updating of its ad policies in a few areas. Some of the changes will involve blockch…

Combining Ads And Email Marketing Makes A Dynamic Duo When paired together, social media advertising and email marketing can be an unstoppable duo. But, there are right and wr…

All You Need To Know About Facebook Ad Sizes A lot of time is spent browsing through the dynamic Facebook ad guidelines to find the perfect combination of images and words to …

Social Media Branding: The Sound of your Brand’s Voice When running a business, it is important for people to know you exist. Whether you want your products to be sold, …

Tips For Designing An Effective Facebook Ad Facebook is undeniably the dominating social media platform across the world. Most business types utilize Facebook for advertising …

Make Shopping Smooth Sailing For Your Customers Creating a seamless shopping experience for your customers will ultimately result in more conversions. What is frictionless sho…

How To Create A Successful Digital Marketing Agency In our last article, we went over our first 5 tips for creating and growing a profitable digital marketing agency. If you h…

Building A Successful Digital Marketing Agency Are you thinking about taking the leap and starting your own digital marketing agency? Or maybe your agency is already up and ru…