Your Business Is Doing Facebook Ads ALL Wrong

Because you’re doing it wrong. Okay, so the title was slightly misleading but if it jolts you to reality that’s good enough for me. I want to quickly cover a small…

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What’s The Big Deal About Facebook Custom Conversions?

Hey, have you heard of Facebook Custom Conversions? No? That’s cool but you have like 20 different kinds of products on your e-commerce storefront and you want to levera…

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View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the “View-Through Revenue”. Below we will explain what it is, how it works, h…

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Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It’s human nature, people just trust a company or individual more when…

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Tips and Tricks: Improve Your Facebook Relevancy Score

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Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

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Three Tips for Facebook Video Advertising

Facebook and Video Advertising Using video for your Facebook ads is a strategy you should be using. Today video accounts for over half of the availability in Facebook’s …

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The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

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The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already shown an interest in your product/se…

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The Benefits of Using Facebook to Grow a YouTube Channel

While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benef…

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The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

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The 388 Method

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Sawed-Off Shotgun Method

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Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

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Political Ads: What to Know

Facebook has gone through some recent heat.  Between the Zuckerberg trial and the GDPR update, it’s been a crazy year for Facebook.  Facebook has begun to put strict adve…

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Political Ads: A More Secure Facebook

Political Ads: A More Secure Facebook Facebook stated that they have blocked around 30 Facebook accounts and 85 Instagram accounts ahead of the 2018 midterm elections. The new…

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Organic And Paid Reach On Facebook

Organic And Paid Reach  There is something that you absolutely need to be successful with online and Facebook marketing. Any guesses? Traffic. In the real world, we dread tra…

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New Image Format: 1:1 Image Ads

New Image Format Facebook took steps in the right direction for mobile first design by releasing 1:1 square image link ads. The traditional method of static link ads, i.e. ads…

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New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

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Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If used careles…

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Key Performance Indicator’s: Metrics To Know Part #3

Drumroll So far in our KPI series we have touched on CTR (click through rate) and frequency. These metrics lead us into the final drumroll of our KPI series. In this article, …

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Instagram Lead Generation Strategies

Lead Generation on Instagram Instagram is a great platform for your business to inform and interact with your followers. In this article, I will go over a couple simple strate…

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Instagram Hashtags: What You Need to Know

Instagram Hashtags – What You Need to Know Hashtags are everywhere these days. As a marketer, you cannot ignore them. But understanding how to properly implement these t…

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In-Stream Video Ads Make Their Debut!

The new in-stream video ads will now allow advertisers to show 5-15 second ads to users who are watching a Facebook video. The in-stream ads will be available for the video vi…

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How to Make Lookalike Audiences and Custom Audiences

Using Custom and Lookalike Audiences is a great way to narrow down your targeting and get the most out of your dollar. You’re probably wondering what a Custom Audience is. A…

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Frequent and Engaging: Facebook Page Content

Use Your Facebook Page Effectively  Your Facebook Page is a powerful platform for you to connect with customers. You are able to promote products or offers and drive busines…

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Flip Your Sales Funnel

Most of us are familiar with the three-layer sales funnel.  The three layers (audience, engagement, and conversion) allows you to cast a wide net into Facebook’s algori…

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Facebook’s Instant Experience: A Mobile Masterpiece

Most of the Facebook traffic today is occurring on mobile phones. With that Facebook has been working hard to create a better mobile ad experience for users and advertisers al…

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Facebook Updates: The Best Of October

Facebook continually keeps its users on their toes with updates and new features. Here are a few of many updates Facebook introduced in October that we think will greatly bene…

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Facebook Unveils New Video Service “Watch”

This week, Facebook announced they would begin rolling out a new video service called “Watch”. Facebook Watch is a new service that will feature professionally produced sh…

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