PPC Pricing Models: What You Need To Know

PPC pricing models are not a one size fits all proposition. Every marketing agency has its own spin on conquering the paid ad niche and finding the right one for your business…

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How to Revitalize Campaigns with Facebook’s Inspect Dashboard

Give Your Campaigns a Much Needed Boost With Facebook’s Inspect Dashboard If you’ve been in the marketing and advertising world for a bit, you’re probably super …

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Facebook Lead Ad Changes and How it Affects You

A Breakdown of the Facebook Lead Forms changes Facebook, like all other social media platforms, is in a constant ebb and flow of change. We are always trying to keep you up to…

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Facebook Live Updates You Should Know About for 2020

New Tools for Facebook Live and Facebook Watch Parties You may already be aware of Facebook’s most recent updates for Facebook live and Facebook Watch parties, but you k…

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Test Your Current Creatives to Create Impactful Holiday Ads

Create Successful Holiday Ads by Testing Your Current Creatives Fight the crowds at the shopping malls or trendy shops around the holiday season. Or purchase the perfect gift …

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6 Simple Holiday Marketing Tips for Greater Success

Get Your Business Holiday Ready: 6 Simple Tips It’s (almost) the most wonderful time of the year… and the busiest for most of us. I’m not quite sure how we g…

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What Is Instagram Shadowbanning? Is It happening to You?

Instagram Shadowbanning: Everything You Need to Know Have you heard of the mysterious Instagram shadowban? Well, it may be just a rumor.  Instagram claims that shadowbanning …

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Not Using the Facebook Audience Network? Here’s Why You May Be Missing Out!

Reasons to Consider Exploring the Power of the Facebook Audience Network When you are in the process of creating ads, and specifically where to place them, there are lots of o…

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WARNING: Don’t Make These 4 Facebook Advertising Mistakes

Avoid These 4 Facebook Advertising Mistakes at All Costs According to a recent report, Facebook advertising spend is expected to reach $25.56 billion by the end of 2019. This …

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Were You Ready for the Facebook Metric Facelift?

At the end of October, Facebook announced it was making several changes to video and lead metrics. While they were kind enough to give us all a  heads-up, it isn’t surp…

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Facebook Ads for Chiropractic Offices

4 tips for Successful Chiropractic Facebook Ads  As a chiropractic office, it can often be difficult to get consumers to focus on your Facebook ads.  This is not related to …

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How To Use Facebook Video Polls

How To Set Up Facebook Video Polls Digital advertising is changing.  What was once a one-directional push of information is transforming.  Ads are no longer static, they ena…

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Two New Facebook Ad Features to Look Out For

Two New Ad Features On Facebook You Need To Look Out for Facebook is constantly rolling out new features, and this week is no different. A handful of advertisers have been gr…

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Combining Facebook Carousel Ads and Collection Ads

How To Combine Facebook Carousel Ads With Facebook Collection Ads Facebook has been the go-to platform for advertisers for quite some time now.  The vast amount of people tha…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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Increase Engagement Using Facebook Stories

Advertising With Facebook Stories Stories are becoming the go-to way to share visual content with family, friends, or followers.  Every single day, there are over one billion…

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Increase Your CTR Using Conversational Ads

How To Increase Your Click-Through Rate Using Facebook Conversational Ads As a marketer, click-through rates (CTR) for your ads are a crucial component that can be a hassle to…

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Facebook Events Now Have Ticketing Functionality

Facebook Events Now Have Ticketing Functionality Entrepreneurs and small businesses have been using Facebook to easily create and manage events for quite some time now.  If y…

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Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…

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Back to Basics: Messenger Chatbots

How To Get Amazing Results With Your Facebook Messenger Chatbot   Most of us these days have had some interaction with chatbots on Facebook Messenger. Whether you’v…

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Who Is Buying Political Ads?

Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…

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Facebook Quiz Funnels

What is a Facebook Quiz Funnel and Why does it Work? Today, we are diving into the effectiveness of quiz funnels. We aren’t talking Buzzfeed quizzes to learn what type o…

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Facebook Launches New Ads For Moviegoers

Get Moviegoers to See your Film Using Facebook Ads Let’s say you’re at the theatre seeing a movie and you see a preview of another movie that catches your eye. Odd…

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Is A Test And Learn Approach Right For You?

Using a Test and Learn Strategy for your Business Testing your ads is one of the most effective ways to find out what is working and to improve your campaigns. There are a few…

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Building Your Facebook Audience

How To Get More Likes On Your Facebook Page You’re using Facebook to build your business. And there are necessary steps you need to make in order to do so. One of the fi…

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Improve Your Ad Creative With These Simple Steps

Here are 4 ways to Improve your Ad Creative Ad Creative is debatably the single most important component of Facebook advertising. However, there are a lot of questions that co…

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Preparing For The Holiday Season

It’s Never Too Early To Prepare For The Holiday Season Although it is still summer, there is no better time to start preparing for the holiday season. Kids are going bac…

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Is Your Ad Stuck In Review?

This is What to do if your Ad is Stuck in Review In most cases, ads are reviewed and approved fairly quickly. Sometimes within 30 or so minutes. However, sometimes it can take…

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Facebook To Allow More Ads In Search Results

Facebook is going to Allow More Ads in Search Results At the end of last year, Facebook announced the testing of ads in search results. This pilot was being conducted in certa…

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UK Facebook Launches Tool For Reporting Scam Ads

UK Facebook Users Now Have a Tool for Reporting Scam Ads! Facebook is working constantly to ease the struggle of balancing keeping both advertisers and users happy. Then, you …

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