View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the “View-Through Revenue”. Below we will explain what it is, how it works, h…

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Facebook Ad Metrics Update

Facebook has made changes to the way they report ad metrics. This article will inform you of the update and give you the details you need to know. You can see metric labels in…

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Don’t Be Confused About The Conversion Window

This is going to be a quick guide to effectively understand the conversion window on Facebook. There is a lot of confusion surrounding this even amongst experienced marketers …

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Back to Basics: Facebook’s Attribution Window

Attribution Window Facebook’s reporting can be puzzling sometimes especially when you try to track where your conversions or sales are coming from. So for this post, we…

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“Why Am I Seeing This Ad?”

Facebook Makes Another Update To Ad Transparency You scroll the News Feed to get an update on your friends. Sometimes, all you see are ads after ads and you think to yourself,…

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