View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5
View-Through conversions and revenue are often overlooked in Facebook reporting. Find out how view-through works and how to access that data in this post.…
Truth About The Recent Instagram Password Leak
Password Leak Affected Millions of Users on Instagram A few weeks ago, Facebook confirmed a password-related issue. The issue has impacted not only thousands as previously sta…
Facebook’s Organic Reach Reporting
Organic Reach Reporting Have you noticed a drop in your organic reach numbers? Stay calm, the drop in these numbers is not something to worry about. Instead, it is to be expec…
Taking Your Facebook Video Campaigns to the Next Level
Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…
Facebook Ad Budget vs Conversion Cost – Knowledge Bomb #2
The question comes up all the time when we’re talking to Facebook Advertisers: “What should my starting budget be, and how long should I wait until I optimize my campaign?…
Ad Set Start Time Tips – Knowledge Bomb #7
Question: When is the best time to start a new ad set? Answer: Typically, right after midnight for whatever time zone your ad account is on (see side note below). This will al…
The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4
We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either. Writing great copy for Facebook Ads is a skill that …
Facebook Custom Audience Based on Value – Knowledge Bomb #1
One of the most challenging aspects of Facebook Advertising is turning a new or small audience into one that converts. Well, with the recent release of Value Based Lookalike A…
