Zuckerberg Promises A Secure and Encrypted Messaging Platform
Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…
Utilizing The Updated Business Manager On Facebook
How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…
Using Facebook To Get The Most Out Of Your Event
How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…
Using Facebook Offer Ads
What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…
Using Facebook Ads To Grow Any Business
Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…
Three Ways To Leverage Social Media Psychology
Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…
There’s A New Kid On The Block: Amazon Ads
Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…
The Quickest Ways To Bring Traffic To A New Website
Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…
The Power of Social Proof
Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …
The Power Of Crowds: The Bandwagon Effect
The Bandwagon Effect And The Power Of Crowds In Marketing It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…
The Importance Of Brand Loyalty
What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…
The Future Of Content Marketing
How To Prepare And Adapt To The Future Of Content Marketing Digital marketing has been fast-growing for a decade now. Almost all brands, big or small, are online now. They are…
The Facebook FTC Agreement
Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC). This agreeme…
The Basics of Your Google Ad Quality Score
Conquering Google Ad Quality Score: What it is and Why it Matters What is a Quality Score? Research done by Google Ads shows us that the value of a Google Ad is $2 for every $…
Testing, Testing: Facebook Subscription Groups
Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…
Targeting Tips For Automotive Ads
Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…
Stuck On Copywriting And Creative Ideas? Use These Tips
These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…
Storytelling Marketing: Boost Sales And Build Your Brand
Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …
Quality Over Quantity: Facebook Leads
Tips for Getting Quality Leads on Facebook With most things in life, we can agree that quality is better than quantity. In most niches, lead generation is no exception to this…
Preparing For The Holiday Season
It’s Never Too Early To Prepare For The Holiday Season Although it is still summer, there is no better time to start preparing for the holiday season. Kids are going bac…
Planning An Effective Customer Value Journey
The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…
Optimizing Your Creative For Mobile Video Ads
How to Optimize your Creative for Mobile Video Ads Facebook recently conducted a study on audience attention on mobile platforms. They found that people’s eyes fixated l…
One Year Since Facebook’s Algorithm Change
What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…
New Business Tools On Facebook To Try
New Business Tools to Help Small Businesses Grow Facebook is working to show appreciation to the 90 million small entrepreneurs that conduct business on their platform. Facebo…
Learning Phase: What You Need To Know
What You Need To Know About The Learning Phase And Editing There is a period of time called the learning phase when you first launch a campaign. During this time, all edit…
Is A Test And Learn Approach Right For You?
Using a Test and Learn Strategy for your Business Testing your ads is one of the most effective ways to find out what is working and to improve your campaigns. There are a few…
Introducing Ads On Instagram Explore
Instagram’s Discovery Destination Will Now Feature Ads Instagram’s Explore page is where users go to discover new content that aligns with their interests. The pos…
Instagram eCommerce Sales Strategies: Part Two
Level Up Your Instagram eCommerce Strategy You’ve probably already read part one of our Instagram eCommerce sales strategies. We talked about tips for personalizing your…
Incrementality Measurement: What Is It?
Understanding the Basics of Incrementality Today we are talking about what an incrementality measurement is. Learn how a data-driven approach to measuring Facebook campaigns c…
Increase Your AOV With The Wingman Method
Use The Wingman Method For E-Commerce Marketing You wouldn’t hit the bars on a Friday night by yourself looking to pick up a beautiful lady. You would call up your buddy…
