Zuckerberg Promises A Secure and Encrypted Messaging Platform

Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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Using Facebook Offer Ads

What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…

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Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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There’s A New Kid On The Block: Amazon Ads

Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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The Importance Of Brand Loyalty

What Is Brand Loyalty And How Can You Leverage It? In a day and age of infinite choices, what are you going to do to ensure you’re building relationships with your custo…

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Targeting Tips For Automotive Ads

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

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Stuck On Copywriting And Creative Ideas? Use These Tips

These Tips Will Help You Get Out Of Your Copywriting Rut It can be easy to get writer’s block when you’re curating some captivating content or writing copy for you…

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Planning An Effective Customer Value Journey

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

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One Year Since Facebook’s Algorithm Change

What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…

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New Business Tools On Facebook To Try

New Business Tools to Help Small Businesses Grow Facebook is working to show appreciation to the 90 million small entrepreneurs that conduct business on their platform. Facebo…

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Learning Phase: What You Need To Know

What You Need To Know About The Learning Phase And Editing  There is a period of time called the learning phase when you first launch a campaign. During this time,  all edit…

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Instagram eCommerce Sales Strategies: Part Two

Level Up Your Instagram eCommerce Strategy You’ve probably already read part one of our Instagram eCommerce sales strategies. We talked about tips for personalizing your…

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Increase Your AOV With The Wingman Method

Use The Wingman Method For E-Commerce Marketing You wouldn’t hit the bars on a Friday night by yourself looking to pick up a beautiful lady. You would call up your buddy…

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How To Get Permission For User-Generated Content

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…

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Facebook’s Regulations On Treatment Centers And Bail Bonds

Updates To Facebook Regulations As we know, Facebook is always adjusting regulations in order to protect its users. Advertising restrictions for alcohol and drug abuse treatme…

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Facebook Update: Streamlining Messaging And Groups

Facebook Is Making Changes To Messaging and Groups For Businesses Facebook is introducing two new ways for people and business to connect on their platform. Through messaging …

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Facebook Statistics: Use the Data

Facebook Stats to Consider For 2019 There is no arguing that Facebook marketing is effective. But understanding why, and how it best fits with your business plan will elevate …

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Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

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Facebook Is Testing Ads In Search Results

Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …

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Facebook Introduces Household Income By ZIP Code

Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…

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Facebook Easing Up On Cryptocurrency Ads

Updates To Update Ad Policies For Financial Products And Services Facebook is doing some updating of its ad policies in a few areas. Some of the changes will involve blockch…

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Facebook And Email Marketing, A Dynamic Duo

Combining Ads And Email Marketing Makes A Dynamic Duo When paired together, social media advertising and email marketing can be an unstoppable duo. But, there are right and wr…

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Establishing Your Brand’s Voice

Social Media Branding: The Sound of your Brand’s Voice When running a business, it is important for people to know you exist. Whether you want your products to be sold, …

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Email Marketing: The SOAP Sequence

Use The SOAP Sequence To Get More Conversions When it comes to email marketing, we have all of your tips and tricks. From compelling copy to eye-catching photos and subject li…

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Disruptive Marketing: What You Need To Know

Disruptor Brands And Disruptive Marketing A disruptor brand is a company that started online, is innovative, and rattles their industry. They transform the consumer experience…

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