Zuckerberg Promises A Secure and Encrypted Messaging Platform

Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…

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Using Facebook To Get The Most Out Of Your Event

How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…

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Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

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Three Ways To Leverage Social Media Psychology

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

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The Power of Social Proof

Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …

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The Power Of Crowds: The Bandwagon Effect

The Bandwagon Effect And The Power Of Crowds In Marketing   It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…

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Testing, Testing: Facebook Subscription Groups

Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…

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Targeting Tips For Automotive Ads

Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…

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Planning An Effective Customer Value Journey

The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…

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Learning Phase: What You Need To Know

What You Need To Know About The Learning Phase And Editing  There is a period of time called the learning phase when you first launch a campaign. During this time,  all edit…

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How To Get Permission For User-Generated Content

What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…

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Facebook Update: Streamlining Messaging And Groups

Facebook Is Making Changes To Messaging and Groups For Businesses Facebook is introducing two new ways for people and business to connect on their platform. Through messaging …

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Facebook Statistics: Use the Data

Facebook Stats to Consider For 2019 There is no arguing that Facebook marketing is effective. But understanding why, and how it best fits with your business plan will elevate …

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Facebook Is Testing Ads In Search Results

Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …

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Facebook Introduces Household Income By ZIP Code

Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…

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Facebook And Email Marketing, A Dynamic Duo

Combining Ads And Email Marketing Makes A Dynamic Duo When paired together, social media advertising and email marketing can be an unstoppable duo. But, there are right and wr…

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Email Marketing: The SOAP Sequence

Use The SOAP Sequence To Get More Conversions When it comes to email marketing, we have all of your tips and tricks. From compelling copy to eye-catching photos and subject li…

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Disruptive Marketing: What You Need To Know

Disruptor Brands And Disruptive Marketing A disruptor brand is a company that started online, is innovative, and rattles their industry. They transform the consumer experience…

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Creating A Frictionless Shopping Experience

Make Shopping Smooth Sailing For Your Customers Creating a seamless shopping experience for your customers will ultimately result in more conversions. What is frictionless sho…

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CBO Update: Prepare, Don’t Panic

Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…

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