Zuckerberg Promises A Secure and Encrypted Messaging Platform
Facebook CEO Announces Plan For A More Secure Messaging Platform Facebook has spent the past 2 years fighting scandals on data privacy and constantly battling their major brea…
Using Facebook To Get The Most Out Of Your Event
How To Get The Most Out Of Your Event Advertising by sponsoring or hosting an event is a big investment for your business. Whether it be an open house, grand opening or in-st…
Using Facebook Offer Ads
What Offer Ads Are And How To Use Them As a business owner, you’re always trying to think of ways to maximize your sales. Whether it be online or offline. Facebook Offer…
Using Facebook Ads To Grow Any Business
Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…
Three Ways To Leverage Social Media Psychology
Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…
There’s A New Kid On The Block: Amazon Ads
Amazon To Launch Ads In Search Results Amazon is the first and still the largest e-commerce platform in the world, proven by its revenue and market capitalization. It emerged…
The Power of Social Proof
Social Proof Methods And Notifications Let’s take a look at this scenario. You travel to a new place. No connections or acquaintances, just you wandering around a new city. …
The Power Of Crowds: The Bandwagon Effect
The Bandwagon Effect And The Power Of Crowds In Marketing It’s easy to say that the word “Bandwagon” usually gets a bad rep. For example, bandwagon politics, band…
Testing, Testing: Facebook Subscription Groups
Facebook Piloting Paid Subscription Groups Last summer, Facebook announced that they were piloting a new program. This pilot allows the creation of groups that would require a…
Targeting Tips For Automotive Ads
Tips To Reach Car Buyers With Facebook Ads Over the last few years, Facebook ads have become one of the best marketing platforms for automotive dealers. Whether you’re j…
Planning An Effective Customer Value Journey
The Customer Value Journey Expanding your market, sales and interactions are vital in growing your business. And the only way to achieve this is to understand the Customer Val…
One Year Since Facebook’s Algorithm Change
What We’ve Learned Since The Big Algorithm Change In 2018, Facebook released a major announcement about overhauling the News Feed. The change was meant to offer more opp…
Learning Phase: What You Need To Know
What You Need To Know About The Learning Phase And Editing There is a period of time called the learning phase when you first launch a campaign. During this time, all edit…
Instagram eCommerce Sales Strategies: Part Two
Level Up Your Instagram eCommerce Strategy You’ve probably already read part one of our Instagram eCommerce sales strategies. We talked about tips for personalizing your…
How To Get Permission For User-Generated Content
What You Need To Know About Getting Permission For User-Generated Content As you may know, it is pretty difficult to find a clear answer on using other people’s photos a…
Facebook’s Regulations On Treatment Centers And Bail Bonds
Updates To Facebook Regulations As we know, Facebook is always adjusting regulations in order to protect its users. Advertising restrictions for alcohol and drug abuse treatme…
Facebook Update: Streamlining Messaging And Groups
Facebook Is Making Changes To Messaging and Groups For Businesses Facebook is introducing two new ways for people and business to connect on their platform. Through messaging …
Facebook Statistics: Use the Data
Facebook Stats to Consider For 2019 There is no arguing that Facebook marketing is effective. But understanding why, and how it best fits with your business plan will elevate …
Facebook Is Testing Ads In Search Results
Search Result Ads Last month, Facebook announced that they’re going to be testing ads in search results. Facebook previously launched Sponsored Results back in 2012 but …
Facebook Introduces Household Income By ZIP Code
Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…
Facebook Easing Up On Cryptocurrency Ads
Updates To Update Ad Policies For Financial Products And Services Facebook is doing some updating of its ad policies in a few areas. Some of the changes will involve blockch…
Facebook And Email Marketing, A Dynamic Duo
Combining Ads And Email Marketing Makes A Dynamic Duo When paired together, social media advertising and email marketing can be an unstoppable duo. But, there are right and wr…
Establishing Your Brand’s Voice
Social Media Branding: The Sound of your Brand’s Voice When running a business, it is important for people to know you exist. Whether you want your products to be sold, …
Email Marketing: The SOAP Sequence
Use The SOAP Sequence To Get More Conversions When it comes to email marketing, we have all of your tips and tricks. From compelling copy to eye-catching photos and subject li…
Disruptive Marketing: What You Need To Know
Disruptor Brands And Disruptive Marketing A disruptor brand is a company that started online, is innovative, and rattles their industry. They transform the consumer experience…
Designing An Effective Facebook Ad
Tips For Designing An Effective Facebook Ad Facebook is undeniably the dominating social media platform across the world. Most business types utilize Facebook for advertising …
Creating A Frictionless Shopping Experience
Make Shopping Smooth Sailing For Your Customers Creating a seamless shopping experience for your customers will ultimately result in more conversions. What is frictionless sho…
Cost Cap: The Latest Strategy of Facebook’s Bidding System
Understanding the Facebook Bidding System Facebook’s Ad delivery system works on a bidding system. This method automatically determines which ads will be displayed in th…
CBO Update: Prepare, Don’t Panic
Facebook Is Making Changes To Campaign Budget Optimization In 2019 As of September 2019, you will no longer be able to turn off campaign budget optimization for new and existi…
