Facebook targeting by income is back in the U.S. This time it's based on average household income by ZIP code. Get all the details in this post.…

Facebook ads for eCommerce funnel are a versatile and useful tool for digital marketers in general and online sellers in particular.…

If you’ve left referrals out of your marketing process so far, it’s time to rethink that strategy. We have six tips you can use now to increase referrals.…

6 Tips for Better Twitter Engagement If you are getting into social media marketing, then surely Twitter is on your radar. Every month, over 321 million users are active on th…

Make Your Brand Discoverable on Instagram Creating an Instagram account is usually a pretty straight forward process.  But once it’s made, how do you build a larger audienc…

Say Goodbye to Instagram’s Following Tab, But Did You Know It Even Existed?  If you aren’t ready aware, Instagram has trashed a feature known as the Following tab a few w…

Get Improved Engagement Using These Instagram Questions Tricks A little over a year ago, Instagram released a new feature called the Question Sticker.  It’s a creative way…

What is Social Selling? eCommerce is booming and has no sign of slowing down.  Studies show that 64% of consumers prefer to do their shopping online.  This has increased eve…

Getting Started with Reddit Ads One of the biggest overlooked opportunities in digital marketing right now is Reddit ads. Reddit is a top 20 trafficked website in the world an…

4 Ways to Improve your Google Ad Quality Score So, you’ve got a good grasp on Google Ad Quality Score? That’s okay if not, don’t be shy; just check out this article firs…

Using Social Media Psychology To Boost Sales You must know what is going through your audience’s mind in order to be a successful digital marketer. Facebook uses the pow…

How To Increase Your Click-Through Rate Using Facebook Conversational Ads As a marketer, click-through rates (CTR) for your ads are a crucial component that can be a hassle to…

Instagram is Testing a New Messaging App, Threads Instagram is currently in the process of developing a new, standalone messaging app called Threads. The app is meant to promo…

Conquering Google Ad Quality Score: What it is and Why it Matters What is a Quality Score? Research done by Google Ads shows us that the value of a Google Ad is $2 for every $…

Facebook has Replaced Relevance Score with Ad Relevance Diagnostics Relevance is a big word when you are trying to appeal to your customers through your ads. Scientifically, p…

How to Successfully Boost your Webinar Sign-ups You’re awesome! You’re hosting a webinar to share your wealth of knowledge and help others. Planning and establishi…

What is a Facebook Quiz Funnel and Why does it Work? Today, we are diving into the effectiveness of quiz funnels. We aren’t talking Buzzfeed quizzes to learn what type o…

Facebook is Removing Chats in Facebook Groups About a year ago, Facebook introduced Chats in Facebook Groups. Now, Facebook has announced that as of August 16th, you will no l…

Using a Test and Learn Strategy for your Business Testing your ads is one of the most effective ways to find out what is working and to improve your campaigns. There are a few…

Here are 4 ways to Improve your Ad Creative Ad Creative is debatably the single most important component of Facebook advertising. However, there are a lot of questions that co…

It’s Never Too Early To Prepare For The Holiday Season Although it is still summer, there is no better time to start preparing for the holiday season. Kids are going bac…

Here are the Fastest Ways to Bring Traffic to Your New Website Maybe you are a long-standing business that has had a successful website for a long period of time. Odds are, yo…

How to Utilize the Updated Business Manager on Facebook Earlier this year, Facebook announced changes being made to Ads Manager and Business Manager. By now, you should be awa…

Using Storytelling Marketing to Increase Sales and Build Your Brand Storytelling in marketing is one of the oldest tricks in the book. Storytelling isn’t described as a …

Rigorous New Standards Required as a result of the Facebook FTC Agreement Just last week, Facebook came to an agreement with the Federal Trade Commission (FTC).  This agreeme…

Tips for Getting Quality Leads on Facebook With most things in life, we can agree that quality is better than quantity. In most niches, lead generation is no exception to this…

Here’s How Facebook News Feed Ads Are Changing Facebook is doing some tweaking to ad creative on its mobile News Feed. They are constantly studying, changing, and improv…

How to Optimize your Creative for Mobile Video Ads Facebook recently conducted a study on audience attention on mobile platforms. They found that people’s eyes fixated l…

Understanding the Basics of Incrementality Today we are talking about what an incrementality measurement is. Learn how a data-driven approach to measuring Facebook campaigns c…

What Is “Dynamic Creative”?  Dynamic Creative is a new Facebook feature that I’m sure you have heard a lot about. In this article, we are going to break dow…