Who Is Buying Political Ads?

Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…

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Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

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Re-engaging Through Sponsored Messages

Reconnect with people through Facebook Sponsored Messages. In 2017, Facebook introduced sponsored messages as a way to supplement an advertiser’s Click-to-Messenger ads. The…

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Instagram eCommerce Sales Strategies: Part One

Instagram is a blooming marketing platform for eCommerce. Instagram eCommerce is the talk of the town. Customer engagement rapidly increased when brands started to promote o…

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Facebook Reinstates Professional Targeting Options

Facebook Reinstates Professional Targeting Facebook’s recent announcements regarding targeting have been mostly about the removal of features. But today we have some go…

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Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

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Facebook Introduces Household Income By ZIP Code

Facebook Launches New Household Income By Zip Code Targeting Options Back in October, Facebook removed over 5,000 targeting options. This came shortly after a complaint agains…

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Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…

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Back to Basics: Lookalike Audiences

Lookalike Audiences 101 Lookalike audiences are often known as Facebook’s gold standard. I have been seeing a few questions within our groups and wanted to get an articl…

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Advanced Targeting Hack For Facebook Advertisers

This advanced targeting hack for Facebook advertisers combines slightly more advanced targeting concepts, with one of the fundamental elements of ad campaigns. Here’s wh…

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