Basic Email Segmentation Tips For Better eCommerce Results

Segmenting emails is a proven strategy for marketers and eCommerce stores. Even basic email segmentation strategies can produce results for your brand.…

Continue Reading

Two Customer Lifetime Value Mistakes to Avoid in eCommerce

Increasing customer lifetime value is crucial for eCommerce success. Watch out for these common customer lifetime value mistakes to scale effectively.…

Continue Reading

5 of the Best Native Advertising Platforms to Reach Your Audience

Native advertising is a specialized format that can boost clicks, engagement, and more. Read this post to see if native advertising is a good idea for you.…

Continue Reading

Facebook Targeting By Income Via ZIP Codes

Facebook targeting by income is back in the U.S. This time it's based on average household income by ZIP code. Get all the details in this post.…

Continue Reading

Google Ads Brings Two New Targeting Options to Google Search

 Two New Ways to Target Users in Google Search Not long ago, Google Ads announced two new ways of targeting an audience in Google Search.  As you jump into 2020, you should …

Continue Reading

Facebook Changes: Housing, Employment, and Credit Ads

Facebook Changes Policies Regarding Housing, Employment, and Credit A few months ago, Facebook reached a settlement with the Federal Trade Commission (FTC). As a result of the…

Continue Reading

Who Is Buying Political Ads?

Facebook to Require More Information on Who is Buying Political Ads Facebook is now going to require political advertisers to provide additional credentials. If they fail to d…

Continue Reading

Facebook Pixel Events: A Superpower for Advertisers

Facebook Pixel Events Give You More Power Over Ads Management Advertisers cannot succeed without useful tools and resources. Facebook Pixel Events can change the course of yo…

Continue Reading

Re-engaging Through Sponsored Messages

Reconnect with people through Facebook Sponsored Messages. In 2017, Facebook introduced sponsored messages as a way to supplement an advertiser’s Click-to-Messenger ads. The…

Continue Reading

Instagram eCommerce Sales Strategies: Part One

Instagram is a blooming marketing platform for eCommerce. Instagram eCommerce is the talk of the town. Customer engagement rapidly increased when brands started to promote o…

Continue Reading

Using Facebook Ads To Grow Any Business

Grow Your Business By Advertising On Facebook Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the bigges…

Continue Reading

Facebook Reinstates Professional Targeting Options

Facebook Reinstates Professional Targeting Facebook’s recent announcements regarding targeting have been mostly about the removal of features. But today we have some go…

Continue Reading

Back to Basics: Lookalike Audiences

Lookalike Audiences 101 Lookalike audiences are often known as Facebook’s gold standard. I have been seeing a few questions within our groups and wanted to get an articl…

Continue Reading

Advanced Targeting Hack For Facebook Advertisers

This advanced targeting hack for Facebook advertisers combines slightly more advanced targeting concepts, with one of the fundamental elements of ad campaigns. Here’s wh…

Continue Reading