We’re all in them. We all use them. And now, with the latest release from Facebook they’re becoming an even more powerful tool for businesses! Facebook recently announced the addition of some amazing new Group Features which are a HUGE step forward for the company and for their communities alike. In this article we will go over all 5 of these new features, and give you some insight on how Facebook is doubling down on their new mission statement…
“We want to help 1 billion people join meaningful communities. If we can do this it will not only reverse the whole decline in community membership we’ve seen around the world. But, it will also strengthen our social fabric and bring the world closer together. We need to give people the power to build community… We have a responsibility to do more.” - Said Facebook CEO Mark Zuckerberg
New Group Features Part 1 - Linked Groups
Previously you were able to create groups that consisted of your followers and fans. But, locating the groups required a user to search and find the groups they want to be a part of, or they would need to be invited. Now, with the new releases users are able to simply go to a tab on your fan page and select which linked group they would like to be part of. Pretty cool, right?
“We’re making Groups for Pages available around the world today. If you are an artist, a business, a brand, or a newspaper, you can now create fan clubs and groups centered around your super-fans. There are over 70M Pages on Facebook so we hope this unlocks a lot of goodness.” - Chris Cox, Chief Product Officer at Facebook
New Group Features Part 2 - Post to your Groups as Your Business Page
One of the major pitfalls of Facebook groups previously was that you couldn’t publish a post as your Business Page. While this kept things personal, and gave groups a more intimate touch, it also completely removed businesses' ability to post branded content. Well, this new update changes all of that. Administrators of the linked groups will have the option of publishing a post to the group as the Business Page OR their Personal Profile.
New Group Features Part 3 - Group Insights
But wait, that’s not all, the new release also comes with some other much sought after features. Group Moderators and Page Administrators will now have the ability to see Group Insights! This is a HUGE step forward for businesses. Giving them the ability to dig into their group's data and figure out which types of content are resonating with their followers is a welcomed addition.
“We want to give you insights into who your members are, and how they are using your communities. You will see things like join requests, and when your members are most active.” – Mark Zuckerberg
New Group Features Part 4 - Join Request Filtering
Second, is a feature that I’m sure most of you’re going to put to good use and that’s: Join Request Filtering. This new feature allows you to sort and filter your requests by location, gender, and more. “The ability to group requests together, and accept or reject them all at once was one of the biggest requests we have received in regard to groups.” - Mark Zuckerberg
New Group Features Part 5 - Member Cleanup
Last, but certainly not least, is the new Member Cleanup Feature. This tool will allow Administrators and Moderators to ensure that their group is a positive and safe environment and remove the bad apples with ease. Being able to closely monitor the activity in groups is very important to maintaining a good page ranking. This feature should really help business/group owners to stay on top of the content in their feed while saving time in the process.
These 5 amazing new features, and the potential they have to improve the way we communicate with our followers is yet another step forward for the advertising giant known as Facebook. There ambitious goals and ability to implement them in a timely fashion are further proof that when we talk, they listen.
We hope you all found this useful and stay tuned for more detailed articles on each individual features in the Tutorials Sections of AdLeaks.
As always, if you have any questions, comments, concerns, or ideas for upcoming articles, please feel free to let us know in the comments below.
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