The Best Way to Build a Targeted Audience for Retargeting

In this article I will show you a basic yet extremely effective way to use retargeting to put your ads in front of people who have already shown an interest in your product/se…

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How to Make Lookalike Audiences and Custom Audiences

Using Custom and Lookalike Audiences is a great way to narrow down your targeting and get the most out of your dollar. You’re probably wondering what a Custom Audience is. A…

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