You Want to Stick Your What in My Explore Feed?

If you advertise on Facebook you’ve probably heard the rumors about the NEW Explore Feed… “Facebook is eliminating ads from the News Feed” “They are taking away our …

Continue Reading

View-Through Conversions – The Facebook Reporting Feature You Need to Know About – Knowledge Bomb #5

An often overlooked Facebook Reporting Feature (even for many Facebook Ad Experts) is the “View-Through Revenue”. Below we will explain what it is, how it works, h…

Continue Reading

Using Credit Cards to Get More out of Your Ad Spend

One of the most overlooked ways to maximize your advertising efforts has to be the credit card used to pay for advertising. Depending on which company you choose, you can see …

Continue Reading

Using a Post ID to Maintain Social Proof – Knowledge Bomb #9

As we all know, a post with good engagement (likes, comments, shares) is worth its weight in gold. It’s human nature, people just trust a company or individual more when…

Continue Reading

Understanding Facebook’s Bid Strategy Updates

If you haven’t been under a rock the past couple weeks then you may have heard of some pretty big changes to Facebook’s advertising platform. They’ve announced a couple …

Continue Reading

Understanding Facebook Ad Algorithm Changes

If you do any Facebook marketing, an important thing to understand is the facebook ad algorithm. Every time you open up Facebook, a long list of signals spring into action and…

Continue Reading

Tips and Tricks: Crowdfunding Advertising on Facebook

Advertising on Facebook is a perfect match for crowdfunding! If you aren’t running Facebook ads for your crowdfunding, you’re leaving money on the table. In this article, …

Continue Reading

The Next Evolution in Custom Audiences – Events

The evolution of Facebook Custom Audiences continues with the latest release of Events Targeting. This new addition will give the already robust custom audiences feature an ad…

Continue Reading

The Benefits of Using Facebook to Grow a YouTube Channel

While YouTube and Facebook are technically competitors, that doesn’t mean that using Facebook to grow your YouTube channel isn’t possible. In fact, there are several benef…

Continue Reading

The 4 Types of Ad Copy You Need to Know About – Knowledge Bomb #4

We’ll be the first to admit, writing ad copy is NOT easy! But, it also doesn’t have to be like pulling teeth either.  Writing great copy for Facebook Ads is a skill that …

Continue Reading

Testing: New Facebook Features

There are a couple features that are being tested by Facebook and we have the sneak peek for you! There is no exact date on if and when these new features will be released. A …

Continue Reading

Taking Your Facebook Video Campaigns to the Next Level

Over the past couple of years, Facebook has been going all in on video. Most recently they announced they would be investing over a billion dollars in their video services ove…

Continue Reading

Strategies To Crush Your Chatbot Advertising

In the past, we have shown you how to build a chatbot for your advertising campaigns. We now want to share with you some strategies that will help your chatbot campaigns crush…

Continue Reading

Split Test Feature

In order to be successful with your advertising, you have to be willing to test and compare different tactics.  Facebook recently added a split test feature that makes it eas…

Continue Reading

Re-Targeting 101 – Always Go for the Low Hanging Fruit First!

So many people get caught up in targeting new audiences that often times they forget about the people already primed for the picking. In other words, they look past the low ha…

Continue Reading

Quick Tips And Tricks

Running successful Facebook campaigns isn’t easy.  It takes diligence and hard work (and of course quality content or products).  We have compiled a few quick tips and tri…

Continue Reading

PPE Objective vs Conversions Case Study – Knowledge Bomb #11

More and more people are talking about the impressive results they’re able to achieve with the website conversion (WC) objective. BUT, you should not discount the power of a…

Continue Reading

Political Ads: What to Know

Facebook has gone through some recent heat.  Between the Zuckerberg trial and the GDPR update, it’s been a crazy year for Facebook.  Facebook has begun to put strict adve…

Continue Reading

Our 6 Step Guide to Running a Successful Facebook Contest

Are you considering running a Facebook Contest or Giveaway?  Well, you’ve come to the right place. If you’re going to go through all the effort of putting together a Face…

Continue Reading

New Feature: Facebook Introduces Portal

Facebook Portal and Portal+ are giving the users of the platform the ability to stay and feel even more connected with family and friends. The Facebook portal is a video commu…

Continue Reading

New Custom Audience Options: Dwell Time and Link Sharing

Facebook is at it again! And this time, they have released two new engagement custom audience options that we think you’ll be really excited about. Although these updates ar…

Continue Reading

Mistakes To Avoid With Facebook Ads

Facebook reaches nearly every corner of society in some aspect. Because of the massive reach opportunity, there are a lot of businesses advertising on the platform but not eve…

Continue Reading

Marketplace Ad Placement: New Feature

A new placement for advertisers to reach potential customers has been added to Facebook.  Advertisers will now be able to place ads in the Marketplace. This is something that…

Continue Reading

Little Known Custom Audience Hacks – Knowledge Bomb #8

As many of you may know, Facebook offers advertisers an amazing feature called: custom audiences. If used correctly, they can really pay off in your campaigns. If used careles…

Continue Reading

Leverage Instagram Stories Ad Placement

You are not allowed to see this post. Please upgrade your account to see this content Please log in or subscribe to see this content.…

Continue Reading

Key Performance Indicator’s: Metrics To Know Part 1

There are a lot of performance metrics when analyzing your Facebook ads. If you are just starting you may be overwhelmed by all of the metrics and their meanings. We put toget…

Continue Reading

Key Performance Indicator’s: Metrics To Know Part #3

Drumroll So far in our KPI series we have touched on CTR (click through rate) and frequency. These metrics lead us into the final drumroll of our KPI series. In this article, …

Continue Reading

Key Performance Indicator’s: Metrics to Know Part #2

Ad Frequency Online advertisers often focus on click-through rate (CTR) and cost per action (CPA), when monitoring ad performance. What about ad frequency? Getting your freque…

Continue Reading

Jumpstart Your Holiday Advertising

Holiday Strategies The time is here to jumpstart your advertising! The holidays have major effects on Facebook advertising, and as marketers being prepared and implementing st…

Continue Reading

Is Facebook Russian to Cover Their Tracks?

While the Russia Collusion story seems to be fizzling out a bit, there’s another story now brewing that has to do with an increase in ads from a company called “The In…

Continue Reading