Facebook has always been ahead of the game with encouraging interaction between companies, events, and people with similar interests. And now, they’ve made another huge step forward. Starting this month, Facebook will now offer collaborative stories. What this means is anyone in a group or attending and/or interested in an event will now be able to contribute and see real-time pictures and videos shared by participants and companies involved.
“Users of Facebook Groups and Events now have the ability to contribute to a Facebook Story visible to the rest of the members and moderated by the admins. We wanted to give multiple people the opportunity to tell a “story” from multiple different angles.” – Connor Hayes (Source: TechCrunch)
Facebook accomplished this by merging their Messenger Day with Facebook Stories features. They released it as one combined feature called “Stories”. With this new feature, all of the photos or videos you add to your Stories will appear on both Facebook and Messenger. Which will eliminate the need to cross-post in both applications.
Pretty cool, right?!
Now, you’re probably wondering; how does this benefit me as an advertiser? Well, several ways actually. Some of the perks of this new feature have the potential to be a game changer for advertisers. And, we couldn’t be happier with how things are starting to shape up.
The first perk, and probably the most important one, is the ability to re-engage your group and event attendees. We all know how overwhelming it can be to keep up with what’s happening in our News Feed these days. Well, now with the new stories feature you can keep your group and event top of mind for your followers by frequently adding stories.
How, you might ask? Well, with the new stories feature whenever a new “story” is added to the group or event, it will appear at the top of user’s newsfeed letting them know that you have added a new content! So, anyone who is in your group said they’re interested in your event, or someone who simply likes your event will see this new story front and center.
The new stories posts will fall under the same rules set by the admins for the standard posts in a group or event. This gives administrators the ability to curate the content ensuring the message in the story is consistent with their brand. If you think about it, by having multiple people create content for your brand, you will not be able to attack from all angles. And, really start to gain a better understanding of what types of content your audience will engage with. And, this also opens up the Influencer game quite a bit. Really, the various ways you can leverage this feature are only limited by your imagination and we cannot wait to see what people come up with.
One thing is for sure, by the company implementing these new changes and making the stories feature more robust. They’re positioning themselves to directly compete with SnapChat and possibly even overtake them in the battle of the “Stories” features. The bottom line is Facebook’s version of this feature will have options that are simply not available on SnapChat’s platform. Which should give them a slight edge over their competition.
Facebook has stated repeatedly that they’re going all in on video displayed on the platform. By integrating the “Stories” feature across the board, they’re now helping us tap into other users who have similar interests, hobbies, & professions in a very organic way.
Well, that is all for now folks. We would love to hear from you on how you might use this feature to increase engagement with your group or brand. Please let us know in the comments below!