How To Combine Facebook Carousel Ads With Facebook Collection Ads
Facebook has been the go-to platform for advertisers for quite some time now. The vast amount of people that use Facebook is one of its main benefits, but more marketers are catching on each day.
Nearly 1 out of every 4 Pages use paid media as part of their ad strategy. This means Facebook is one of the most competitive spaces when it comes to advertising! In order to find success with your Facebook ad campaign, you have to stand out from the crowd. If you are wondering what you can do to improve the quality of your ads, you are in the right place!
Today, we are going to introduce you to Facebook carousel ads, collection ads, and how to combine the two. These 2 types of ads can be modified to fit just about any of your needs. Anything from acquiring new leads, spreading your brand awareness, or selling your product can be done simply and beautifully using carousels and collection ads.
Facebook Carousel Ads
Facebook carousel ads hold up to 10 images or videos that users can swipe through to browse the content. They are available across the range of Facebook avenues. Instagram, Messenger, and of course Facebook all have access to carousel ads. They look great on all platforms and devices right off the bat!
With the option of up to 10 different videos or images, carousel ads are a great way to visually show off your brand. They are a huge improvement from a standard image or video ads whether you’re showing off a single product or a range of different products.
Luckily for us, Facebook has given us some handy specifications to assist us in getting the most out of carousel ads.
We have a few suggestions of our own to guide your carousel ad creation.
- To avoid confusion and make sure your point is getting across, build each card off of the previous one. If you go off on a bunch of tangents, no one will know what product you are offering.
- Make every one of your videos or images visually exciting. This promotes engagement, making viewers curious and willing to click through your carousel.
- Facebook sets aside room for text on each element of the carousel. Use this to explain what is going on with your product. It’s a great place for introductions or explanations of what you are doing.
- You are not forced to use all 10 cards! This is a mistake we see many beginners making. Not only is it difficult to come up with 10 cohesive cards, but you aren’t going to find many users with a long enough attention span to handle all 10 cards.
Facebook Collection Ads
At first glance, you may not be able to tell the difference between collection ads and carousel ads. They both use multiple cards, but there are a few distinct differences. Collection ads are only shown on mobile. They are designed for product discovery as well as e-commerce. There are 4 different templates that Facebook designed for you and your specific goals determine which layout to use.
All of the templates have the same concepts. There is a primary video or image above several smaller images. This makes it as easy as possible for your customer to buy your product.
A simplified click-through experience gives the user the power to browse your store directly from the Facebook App. Similarly to the carousel ads, the cover image is the main point that is going to catch the attention of a potential customer. Make sure it pops!
The Perfect Combo
It is never safe to put all your eggs in one basket. Why would you want to only use one option when there are multiple to choose from? We have come to realize that our most successful campaigns use a combination of the different ads available to us.
One solid approach is to start off with a carousel ad, boosting awareness and explaining some of the key features you offer. Add in some images or video ads that really get your point across. This middle point is where you really want to reinforce your brand values.
Once your audience gets closer to pulling the trigger and making a purchase, show them a collection ad, displaying a variety of products to choose from. The purchase process is simple and easy, making it a great end of funnel platform. Together, these two ad styles can make your campaigns creative and flexible. They bring in huge benefits to the specific part of your funnel they fit best.
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