This is part two of the reasons you should be using Facebook to grow your business. To read part one, click here. To learn even more reasons to use Facebook ads, read below.
Ads Support Your Organic Strategy
Because the algorithm of the Facebook News Feed is always changing, not as many users actually see your organic posts from your business Page. It's still extremely important to consistently post organically and interact on your business Page to leverage social proof and reach your bond with current customers. However, you’re going to need ads to get your business in front of new people.
Retargeting
If you’re using Facebook ads, it’s crucial that you’re using retargeting as well. Retargeting, or Custom Audiences, allows you to put ads in front of people who have already been to your website, used your app or have given you their email address. At this point, they’re already familiar with your company from the previous interaction. When they see your ad, they will already know your brand and products and are more likely to make a purchase.
This is your lowest-hanging fruit. It’s dangling in front of the customer’s face and they’re ready to take a big bite. They just need an ad to pop up to remind them that they want it. Facebook remarketing ads get 3X the engagement than regular Facebook ads. Layer your Custom Audience with your other targeting options and you’re sure to get those conversions that you’re looking for.
Call To Action
The possibilities are endless when it comes to your ad creative. You can run a photo, carousel or video ad. You can include your custom copy and designs. Equally as important, you can include Call To Action (CTA) buttons.
Like other digital ads, you’ll want to include a CTA button to navigate people to your landing page. In addition to that, Facebook allows other CTA buttons such as: Book Now, Contact Us, Apply Now, Download, Sign Up and Learn More. Use your CTA to build your email list, create customer accounts and streamline your retargeting process.
Endless Data At Your Fingertips
Every ad’s success can be measured by insights, metrics, and tools provided by Facebook. They give you access to real-time information that is designed to help you understand what ads are working for your business. Use these metrics to tweak your campaigns when you see areas of improvement. You’ll be able to view your reach, click-through rates, likes, shares and impressions. Your money is on the line, so seeing your social ROI - or how users reacted to your ads is crucial.
That's All
Advertising on Facebook is the best way to grow your business. Not only will you get the most bang for your buck, you’ll have more click-through, more conversions and more money in your pocket.
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