AdLeaks TV Episode 12: Marketing Psychology, IGTV Ads + More

By Kyle Cavaness - July 1, 2020 1406 Views
adleaks tv episode 12
By Kyle Cavaness - July 1, 2020 1407 Views

Hi, I’m Luke Kostka, and this is AdLeaks TV Episode 12.

Today we’ve got some hot AdLeaks posts from May 27th to June 2nd to share with you.

I’m really excited about this week’s episode, and not just because I’m wearing my lucky shirt.

Before we get started, thanks for being a member of AdLeaks.

Be sure to visit the discussion board on our Facebook page — that’s where all these segments come from.

(We aren’t just, like, making this stuff up.)

And don’t forget about the deals! Check out the exclusive deals for our members on

Also, follow us on Instagram, subscribe to our YouTube channel, and come to my house for breakfast — wait, what? Don’t do that.

Anyway, if you aren’t a member, sign up at

We’ve got a ton of knowledge from some of the best ad buyers and online marketers in the world.

You can learn from videos, master advanced marketing tactics with step-by-step guides, and find out the best ways to grow your business.

Let’s get started!

Marketing Psychology Fundamentals

Our top video post this week comes from Zach Duncan. It’s called Marketing Psychology Fundamentals, and it’s fantastic.

In this video, Zach looks at the core reasons why people buy your products, and he shows you how to leverage that information to build your ad campaigns and brand strategy.

Sounds great, right? Let’s take a look.

“…This is what we would call the desires. These eight life forces and nine secondary wants, and the 25 cognitive biases, all desires. And life forces are pretty much just how we came to be.

“The reason we were wired this way over time is that as hunters and gatherers, things that were easier and more efficient for human beings created these tendencies that permeate, programed the CPU we have in our brain. And that’s the reason why we make these decisions every single day. And that’s how you start with these things, by building your angles on top of those.”

The whole video is about 25 minutes. There are also some downloadables attached so you can start using this framework right away. Great job Zach! And thanks again.

Next up, we’ve got a fresh segment for you this week — it’s called “What’s New Now?”

AdLeaks TV Episode 12: What’s New Now?

Thanks for asking!

(Who was that?)

This week, what’s new is ads in IGTV.

Video ads up to 15 seconds long and built for mobile will start appearing when people click IGTV previews in their Instagram feed.

If you’re running video ads on the ‘Gram, you gotta get ready, ‘cuz this is coming soon.

Thanks to Dennard Crawford for posting about this first. AdLeaks’ own Justin Brenner also shared eligibility information for the first round of testing, so check that out too.

…alright, enough about the future. Let’s throw it back.

AdLeaks TV Episode 12: Throwback Post of the Week

Our throwback post this week comes from Tim Burd.

Yes, the Tim Burd.

In this video, Tim shares his Sneak Attack Method for Facebook Ads. Advanced manual bidders can use this to bring CPA’s down by an average of 30 percent.

The video is about 35 minutes and is loaded with information, including a little bit about Tim and the history of AdLeaks.

“I’m going to show you how to do this in Ten Easy Steps.

“Step one, create a new campaign.

“Two, you’re going to want to create five ad sets minimum.

“Step three, you’re going to be setting a manual bid. Here’s what it looks like.

“Four, you’re going to set the pacing to accelerated, just like I just pointed out, instead of standard.

“Five, in each ad set, you’re going to want to put four or five creatives in there. Don’t put 30 and don’t put one.”

Thanks Tim. And nice suit.

That’s it for AdLeaks TV Episode 12! If you’re still watching, thanks! We appreciate it.

One more time, if you’re not a member, go to and get involved.

There’s always new information, updates, great discussions, and more that you should be a part of.

Finally, don’t forget to like, follow, and subscribe to AdLeaks on all of your social channels.

Watch our previous episodes on YouTube, and let us know what you think in the comments.

(But no comments about my shirt. That’s off-limits.)

I’m Luke Kostka, and thanks for watching AdLeaks TV Episode 12.

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