Hi there. I’m Luke Kostka. Welcome to AdLeaks TV Episode 15.
Most days, I’m AdLeaks’ Director of Visual Marketing.
But today, I’ll be your guide through some tasty AdLeaks posts from June 17th through the 23rd.
First, a quick shout-out to the AdLeaks community. Thanks for being members, and for all of your contributions.
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Alright, let’s dive in with our video posts for this week.
Snapchat Ads Explainer
Our first video this week is a short explainer on Snapchat Ads by Jeromy Sonne. Thanks Jeromy.
In this 3-minute video, Jeromy shows you how to use Snapchat’s tool to build out native ads using basic brand assets or even stock photos.
"If you're thinking about checking out Snapchat as an ad platform, which I highly suggest you do, they have a really useful little tool on where you can create top snap media.
"I've been getting a lot of great results. There’s a good return on ad spend and it's a little more stable than Facebook these days.
"As you can see, I'm in campaign creation here. Once you go from campaign to ad set to ads, you'll get to the build-your-ad screen. What I like to do is go here to the top snap media and you can create a new ad.
"When you create a new ad, you can grab an existing video template, throw your logo in, insert some different copy, and go from there.
"Now, you’ll have to fill it in with some stock footage or like stock photography. But this is a good template for some different ideas, like this transition — that's just a couple of still images that you can put it in.
"This is the actual builder. You just go through each and every image, starting from bottom to top. It shows that they're at the bottom. They also have a design mode, which is a little bit more granular. But you can replace it and work your way up. There are tons of different templates here.”
If you’re curious about Snapchat but don’t know where to start, it’s here. Here is where you start.
So… start.
Dynamic Creative Ads on Facebook
Next, we have a great tip from Gil David that you can use to make new Dynamic Creative Ads on Facebook with assets that aren’t uploaded to the ad account already.
The video is less than 5 minutes, and Gil takes you through step-by-step — check it out:
"Let's take a look at these account images. Normally, I'd have account images, page images, Facebook page images, Instagram page images, and stock as well. Those are gone, which is very frustrating because a lot of the best images are from those accounts. So what can you do?
"There is a way around this. Go back into your ad builder campaigns, and you can do it in there. Create a new ad and select one of the images Let it load in this area as well. You don’t have to publish it or anything, but it might help if you do. I find it works if you just save the draft. And then you have to hit refresh. Now it's actually put this image in my account images section."
Thanks Gil.
Opt-in For Marketing Via Chatbot Flows
Our next video this week comes from Rutger Thole.
Rutger walks you through how to get consent, or an opt-in, from users to market to them via SMS and email after they engaged with a chatbot.
Hmm, that sounds complicated. Can you tell us how this works in a nutshell, Rutger?
"As you can see here, we use different steps for people to enter the webinar flow. We use a ‘ref’ URL, keywords, and a Manychat landing page.
"When somebody comes in through one of these channels, this is the welcome message they see. Now, when they get the confirmation message, it already took an action. They click the link, they clicked on an ad or whatever. So this is sort of the confirmation message.
"I'm gonna go the scenario for somebody who didn't opt-in for SMS and didn't opt-in for email. So what will we do then? We're going to send them to this flow, which you're going to see here. This is the actual conversation.
"Start with a conversation starter. The objective for the conversation starter is that we want to get consent to market for SMS and email within 24 hours of the last interaction. The reason for that is that after 24 hours we’re no longer allowed. We should not send any messages to our subscribers that are not transactional.
Excellent nutshell, Rutger, thanks. This video’s about 20 minutes long, and it’s packed with information, so check out the whole thing.
OK, I think my phone’s almost out of memory. We’d better get to the Throwback Post of the Week.
AdLeaks TV Episode 15: Throwback Post of the Week
This week our throwback post comes from Maxwell Finn, who’s done tons of great videos for AdLeaks. Thanks Maxwell.
This video is called Think Beyond The ROAS and Focus on Profit.
There’s some great insights and tips on scaling up your spending and customer lifetime value to increase revenue, not just ROAS.
This video is under 15 minutes, and it’s a great resource for ad buyers who might be feeling stuck and want to take their campaigns up a notch.
Featured Snippet
"The ROAS where you don't lose a penny or make a penny is 1.5x. If you can spend one hundred, two hundred, three hundred thousand dollars a month at 1.5x, you’re acquiring tens of thousands of customers, depending on your price and your product, for free. You're getting customers pouring in.
"And what happens during Q4? Those customers buy more stuff. Let's say you do that for six months. You’ve been spending 100,000 a month and getting 10,000 new customers a month. So let's assume it costs you ten dollars to acquire a customer. That's on the low end, but it’s easier math.
"And let's say you're breaking even the whole time, not making a single dollar directly on your Facebook ads. We're not factoring post-purchase targeting or anything like that. Let's just say the whole thing, cold acquisition, gets you 60,000 customers.
"Let's do some math there. Sixty thousand customers going into the single biggest shopping weekend of the year, where everybody's spending money. And if you have a great product and you've delivered the quality that makes people love your product, you're going to get people that want to come back.
"They want to buy gifts, and they want to buy more stuff themselves. They want to splurge on themselves, family, friends."
Calculating BFCM Returns
"Let's say you're selling a 20 dollar product. I'll need a calculator for this. Let's assume that you sell 10 percent of that. That's a super low estimate, 10 percent of those customers over the Black Friday/Cyber Monday weekend.
"They're coming back through e-mail and other channels, not paid ads, just temporarily coming back through emails and social media posts.
"But 10 percent are buying, with an AOV of 20 bucks. That's $120,000 dollars. Ten percent of 6,000 people at that 20 dollar average order value. And that's with low estimates - it's probably much higher, especially doing post-purchase retargeting, messenger ads, and other stuff."
Thanks again Maxwell.
Wrapping Up AdLeaks TV Episode 15
And that does it for AdLeaks TV Episode 15!
Thanks for watching, and one more special thanks to all of our contributors this week. We really appreciate it. You. We appreciate you.
Don’t forget, if you aren’t an AdLeaks member, go to joinadleaks.com right now and sign up.
There’s so much information that you can use to grow your business, it’s insane.
Finally, please like, follow, and subscribe to AdLeaks on your favorite social network. All of our past AdLeaks TV episodes are on our YouTube channel too, if that’s your thing.
I’m Luke Kostka, and thanks again for watching AdLeaks TV Episode 15.
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